BrettReece

A GUIDE TO SUCCESSFULLY SELLING YOUR HOME

QUALITY SERVICE - LIFETIME RELATIONSHIPS - PROVEN RESULTS

Welcome!

You have a difficult choice when hiring a professional to assist you in achieving your Real Estate goals. I truly appreciate the opportunity to present my proven approach and results driven guide to your success.

As your Real Estate Consultant you can expect specific services from me including the following:

• Providing current and relative information to assist in accurately pricing your home and positioning you to outperform the current market.

• Enhance the perceived and real value of your home in effort to command a higher sales price.

• Provide unparalleled marketing including staging, professional photography and state of the art technology.

• Securing a qualified buyer in a specified timeframe.

Regardless of the price of your home, when hiring me as your Realtor, you and your home will be prepared for a successful sale.

Warm Regards,

Brett ReeceBrett ReeceRealtorThe Reece Realty Group Keller Williams Signature Partners

About Brett

Brett Reece is passionate about Real Estate and everything related. He enjoys serving his clients and helping them with one of the most important financial decisions of their lifetime.

Brett holds a bachelor's degree in Business Management and minor in Real Estate from the University of West Georgia. He obtained his license to practice real estate while finishing college in 2007. After college, Brett worked his way up to a management role with over 18 direct employees in a fortune 500 company while working Real Estate part time. He then realized he wanted to run his own business so he decided to go at his Real estate career full time and never looked back.

He began his Real Estate career specializing in working exclusively with buyers. He now is a full service agent assisting buyers and sellers both. He is educated, knowledgeable and personable, which makes for a great experience for his clients. He is customer service oriented and takes a consultative approach to helping clients reach their goals to ensure that their needs and expectations are met. He understands that someone does not get something for nothing. He is a very hard worker, very competitive and enjoys earning the business of his clients.

Brett lives in Canton, GA with his wife Erin and two children Cason and Emmie. When not spending time with his family you can find him on the Golf links enjoying a round of Golf with friends.

"My goal is to make your real estate transaction a great experience from start to finish. After all, great experiences make for great referrals and that is what I depend on to keep my business growing! I look forward to helping you achieve all of your Real Estate goals...and we will have some fun along the way!" -Brett

96%

95%

93%

My Original List Price to Sold Price Percentage.

Cobb County OLP to SP Percentage

Cherokee County OLP to SP Percentage

Brett’s Track Record of SuccessMY CLIENT’S HOMES SELL FOR MORE MONEY

SOURCE: First Multiple Listing Service. Data is over the past 12 months

North Fulton OLP to SP Percentage

88%

88%

Brett’s Track Record of SuccessMY CLIENT’S HOMES SELL 30% FASTER THAN THE COMPITETION

65Average Days

on Market45Days on

Market for My Clients

SOURCE: First Multiple Listing Service. Data is over the past 12 months

88%

Brett’s Track Record of SuccessMY PRODICTIVITY IS NEARLY THREE TIMES THAT OF THE TYPICAL AGENT

ON TRACK TO

CLOSE 25TRANSACTIONS IN

2014 AS AN INDIVIDUAL

AGENT

TYPICAL AGENT HAS AVERAGE

OF 8 CLOSED

TRANSACTIN PER YEAR

88%

Brett’s Track Record of Success90% OF MY BUSINESS IS REFERRAL BASED. I COME HIGHLY RECOMENDED FROM PAST CLIENTS, FRIENDS AND FAMILY

“While I possess proven results and high productivity, that is not what defines my business. My business is defined by the people that I serve. I am positioned to provide one-on-one service to all of my clients in effort to assist them out-perform the market and achieve their goals. After all, that is what makes for great referrals which is how I grow my business.”

Testimonials“Brett has made our cabin hunting an awesome experience. Finding a cabin for a second home is different than finding your primary residence. It requires many trips far away and in different directions. Brett took us all over north Georgia to show us many cabins. He was always respectful of our time, wants and needs. He was very knowledgeable, polite and a true pleasure to have as a real estate agent. If you are looking for an agent, look no further Brett will be the only realtor you'll ever want to represent you!“ Kathy K. - Crested Hawk Ridge - Canton

"Brett is outstanding! As a first time home buyer, naturally, I had A LOT of questions. Brett was patient, and extremely knowledgeable. He listened to my needs and found a great townhouse for an awesome price! He is very personable and a true gentleman. I really enjoyed working with Brett and if you need a trustworthy professional, he's your guy!“ Daniel B. - Harris Commons Dr - Roswell

“When my husband and I decided to move to Canton, GA to be closer to family, we used Brett Reece as our realtor. After discussing with Brett the area we wanted to be in and the financial amount we were willing to spend, along with the type of home we were looking for Brett went to work. It was only a few short weeks and Brett found us a fabulous home in the area we wanted to be in and within our financial budget. Brett negotiated with the owner of the home and it was only a matter of days and we agreed on the price. Brett also lined us up with a mortgage broker and within six weeks of our original search for a home, we were in our new home. We can’t say enough about Brett. He is thorough, efficient and listens to what you have to say. He was extremely easy to work with and he will always be our first choice of a realtor. We highly recommend Brett and know that anyone who chooses to use Brett will not be disappointed in his approach to the real estate market.”Leni O. - Twin Peaks Loop - Canton

“Being a first time homebuyer, I had no clue what to expect or where to start. Brett took the time to understand what was most important to me in a home and educated me on costs, locations, and expectations. He found several great homes in the area I wanted to be in and went out of his way to make sure my home shopping was convenient for me. Once he found my dream home, he helped me make sure I completed all my due diligence, negotiated a great price on the home, and because of his networking had a list of recommended experts to help with closing, from a mortgage broker to the home inspector. At closing, Brett reviewed all the closing documents with me to make sure everything was as negotiated and helped explain in layman’s terms what everything meant. I truly don’t think my first time home buying experience would have been as stress free and easy if I had gone with anyone else. Thank you, Jessica V. - Proctor Landing - Acworth

“Brett was always ”Brett on the spot” when I found a house I wanted to check out. We went all over the place because I wasn't sure where I wanted to move to. Some of the neighborhoods just didn't feel quite right. Brett would always call and make an appointment for me to look at a house as soon as possible. Then I found one I liked very much, made an offer right then and now it is all mine. He is friendly, honest and always smiling. Thank you Brett for being there and helping me find a house in a neighborhood that I really like. Ruthanne Redfield - Little Shoals Rd - Canton

How Homes SellUNDERSTANDING HOW BUYERS EVAULTE HOMES

The marketing I will do to promote your home has only one purpose: to increase awareness among potential buyers and their agents leading to in-person showings.

Once buyers reach your front door the job of marketing is over.

Your home must now compete with other homes in two areas: Condition and Price.

It is simple: If your home has more features that appeal to buyers and is in better condition – or your home is priced lower than comparable homes - your home will stand out as the better value.

Conversely, if your home lacks features that potential buyers desire or inferior in condition , your only option is to compete on price.

To be effective, your home should stand out as one of the top two to three best values in your immediate market place.

Price

Factors that Influence Market Value

• Supply and Demand

• Economic Conditions

• Asking and Selling Prices of Competing Homes

• Your Home’s Condition

• Buyer’s Perception of your Home

Factors with Little or No Influence on Market Value

• The price the Seller Paid for the House

• The Seller’s Expected Net Proceeds

• The Amount Spent on Improvements

PRICING YOUR HOME FOR A SUCCESSFUL SALE

• Pricing your home accurately is the most effective way to ensure a successful sale.

• No amount of marketing can sell an overpriced home.

• Many sellers are tempted to list their home with the agent who quotes the highest asking price just to be approached later with requests for price reductions.

• The agent or the seller does not set the price – the market will set the price or value for your home.

• Sometimes a pre-listing appraisal is the most effective method of pricing your home. This will position you to recognize and respond to a market offer. I can recommend appraisers and even discuss how you can be reimbursed for the cost of the appraisal at closing.

Condition

• With the typical agent, you only discover potential deal-killing repairs after you are already under contract.

• I can recommend qualified and experienced home inspectors for a pre-listing inspection. This may uncover repairing problems early in the marketing process which places you in control, eliminating the stress of making repairs on the buyer’s schedule.

• Well staged homes look better, photograph better, show better and sell faster than non-staged homes. I can assist with staging or recommend professional stagers to assist.

• We want buyers to perceive that the home has been well maintained so they can focus on how they will live in the home rather than what they would potentially have to repair.

• Your house will stand out from the competition as a better value and may command a higher price.

PREPARING YOUR HOME FOR A SUCCESSFUL SELL WITH A PRE-LISTING INSPECTION AND STAGING

• In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.

• An AOL Money & Finance poll revealed that 87% of respondents said that home presentation makes the difference in most sales.

MarketingTHE ROAD TO A SUCCESSFUL SALE

Your home is now priced accurately and looks great.

Let’s show it off!

The marketing of your home will reflect an established history of how buyers search for, and purchase homes.

• 95% of buyers start their search using the internet.

• 85% of all home sales are co-brokered. This means that a listing agent represents the seller and another agent brings the buyer. So really, I have to sell your house twice, once to other agents and then again to the buyer. I have a network of thousands of agents that I market to inside and outside of Keller Williams.

• The most effective way to get the attention of productive agents and buyers is through pricing and great photography.

Marketing

After the home is staged, I will pay to have your home photographed by a professional photographer to enhance the greatest features of your home.

With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.

More people will view your home online than will ever visit it personally. Getting, and holding their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal

PROFESSIONAL PHOTOGRAPHY

Marketing

Your home will be prominently featured online through:

• First Multiple Listing Service

• Georgia Multiple Listing Service

• Keller Williams Listing Service

• Realtor.com

• Zillow

• Trulia

• All of the leading Social Media Websites

• Listing Book

Also your listing, including detailed description and the professional photos will be found on thousands of other websites including the other Leading Real Estate Companies websites across the country and around the world.

I also mail postcards when your home is listed to area residents increasing awareness among potential buyers.

INTERNET AND PRINT MARKETING

MarketingWHAT SETS ME APART

The typical agent performs the “three Ps” while marketing your home.

• Put a sign in the yard.• Put your home in MLS.• Pray someone else sells it.

As your agent you can expect me to:

• Price watch - I watch what is happening in the market to make sure my sellers have all of the current and pertinent information to make educated decisions. I notify you of price changes in the market, homes coming on and going off the market and homes that sell during your listing period that may affect your marketability.

• Proactively look for a buyer - While other agents wait for another agent to sell their listing I am prospecting daily in effort to find the right buyer for your home while increasing the awareness around your home.

Thank You!Thank you for the privilege and opportunity to present my results and my approach to selling your home. If you have any questions, do not hesitate to contact me. I look forward to meeting you and helping to achieve your real estate goals!

Brett ReeceRealtorKeller Williams Signature Partners4625 Dallas Highway Marietta, Ga 30064

Office: (678)-631-1700Cell: (678)-464-4746

brettdreece@gmail.comThereecerealtygroup.com