a guide to successful social selling

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A Guide to Successful Social Selling @aseemb [email protected] Aseem Badshah

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Learn how to utilize social media to make your sales process more effective. This guide will show you how to identify the best prospective customers using social data and give you tactics to connect with those leads.

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Page 1: A Guide to Successful Social Selling

A Guide to Successful Social Selling

@aseemb [email protected]

Aseem Badshah

Page 2: A Guide to Successful Social Selling

• Founder and CEO of Socedo – helps companies generate leads from social media data

• Created Uptown Treehouse – a social media agency in Los Angeles

• Have worked in social media for the last 7 years

About Me

Page 3: A Guide to Successful Social Selling

Utilizing social media as a medium to make your sales

process more effective.

What Is Social Selling?

Page 4: A Guide to Successful Social Selling

Two Steps in Social Selling

Step 1: Identify the Right Lead

Step 2: Connect and Engage

Page 5: A Guide to Successful Social Selling
Page 6: A Guide to Successful Social Selling

Lead Discovery

Bio/Profile Info•Job Title (CEO)•Company (Microsoft)•Profession (Marketing)• Interests (Music)•Hobbies (Athlete)

Stream/Topic Info•Who does your target engage with?

•What keywords do they use?•Events or Hashtags?•Specific articles?

Page 7: A Guide to Successful Social Selling

Bio/Profile Data

Topic/Stream Data

Page 8: A Guide to Successful Social Selling

ABC = ?

• Always Be Closing

• Always Be Coding

• Always Be Connecting

Join the Conversation, Learn and Engage before Selling

Page 9: A Guide to Successful Social Selling

• Follow the lead on Twitter

• Favorite or Like their post

• Share/ReTweet their content

• View their LinkedIn profile

Light Touch

Page 10: A Guide to Successful Social Selling

• Reply to a post/conversation

1. Address the lead by name

2. Make a comment on the topic of the post

3. Ask a light question

Medium Touch

Page 11: A Guide to Successful Social Selling

Medium Touch

Page 12: A Guide to Successful Social Selling

• Direct Call

• Email

• Facebook Message

• LinkedIn InMail

Heavy Touch

Page 13: A Guide to Successful Social Selling

• Dedicate an hour everyday to Social Selling

• Follow 10 new target customers

• Respond to 5 Tweets (Ask a Question)

• ReTweet or Share 3 Messages

• Participate in a LinkedIn Group or Blog thread

• Experiment!

Make it a Habit & Scale Your Efforts

Page 14: A Guide to Successful Social Selling

• Cold calling and emailing are becoming less effective everyday.

• Leads are no longer just a name and job title.

• Relationships and influence matters.

• Social media is coming out of the caveman days.

A New World of Sales

Page 15: A Guide to Successful Social Selling

[email protected]

Learn more at blog.socedo.com