a guide to successful social selling
DESCRIPTION
Learn how to utilize social media to make your sales process more effective. This guide will show you how to identify the best prospective customers using social data and give you tactics to connect with those leads.TRANSCRIPT
• Founder and CEO of Socedo – helps companies generate leads from social media data
• Created Uptown Treehouse – a social media agency in Los Angeles
• Have worked in social media for the last 7 years
About Me
Utilizing social media as a medium to make your sales
process more effective.
What Is Social Selling?
Two Steps in Social Selling
Step 1: Identify the Right Lead
Step 2: Connect and Engage
Lead Discovery
Bio/Profile Info•Job Title (CEO)•Company (Microsoft)•Profession (Marketing)• Interests (Music)•Hobbies (Athlete)
Stream/Topic Info•Who does your target engage with?
•What keywords do they use?•Events or Hashtags?•Specific articles?
Bio/Profile Data
Topic/Stream Data
ABC = ?
• Always Be Closing
• Always Be Coding
• Always Be Connecting
Join the Conversation, Learn and Engage before Selling
• Follow the lead on Twitter
• Favorite or Like their post
• Share/ReTweet their content
• View their LinkedIn profile
Light Touch
• Reply to a post/conversation
1. Address the lead by name
2. Make a comment on the topic of the post
3. Ask a light question
Medium Touch
Medium Touch
• Direct Call
• Facebook Message
• LinkedIn InMail
Heavy Touch
• Dedicate an hour everyday to Social Selling
• Follow 10 new target customers
• Respond to 5 Tweets (Ask a Question)
• ReTweet or Share 3 Messages
• Participate in a LinkedIn Group or Blog thread
• Experiment!
Make it a Habit & Scale Your Efforts
• Cold calling and emailing are becoming less effective everyday.
• Leads are no longer just a name and job title.
• Relationships and influence matters.
• Social media is coming out of the caveman days.
A New World of Sales
Learn more at blog.socedo.com