a history of bp

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A History of BP Branding and Logo Development

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A History of BP. Branding and Logo Development. BP History. BP is also known as British Petroleum or Better Petroleum Produces Petroleum and Lubricants for Automotive and Manufacturing Industries. Oil first found in Persia 1918 Company had offices in London and USA - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: A History of BP

A History of BP

Branding and Logo Development

Page 2: A History of BP

BP History

BP is also known as British Petroleum or Better Petroleum

Produces Petroleum and Lubricants for Automotive and Manufacturing Industries.

Oil first found in Persia 1918

Company had offices in London and USA

Employs 96,200 people (2005)

They will be a partner in the 2012 Olympic Games in London.

Page 3: A History of BP

The BP Logo Timeline

BP’s Advertising Agency: Olgivy & Mather

Page 4: A History of BP

BP Logo History

1921-1922

Beyond Petroleumgas was

approximately 11 cents per

gallon.

Page 5: A History of BP

1922-1930

Page 6: A History of BP

1930-1947

Page 7: A History of BP

1947-1958

Page 8: A History of BP

1989-1998

Page 9: A History of BP

1998-2000

Amoco and BP Merged

Amoco’s Torch appears

next to BP Shield

Page 10: A History of BP

2000-Present

Helios—Greek Sun God

Dynamic Forms of

Energy

Price of BP in 2011 is

$3.29/gallon.

Page 11: A History of BP

New Slogan for the 21st Century

Better people, better products, big picture, beyond petroleum.

Page 12: A History of BP

Environmental News

March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.

April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

Page 13: A History of BP

Resources

http://www.bp.com/sectiongenericarticle.do?categoryId=9014509&contentId=7027666

http://news.nationalgeographic.com/news/2006/03/0320_060320_alaska_oil.html

http://www.scientificamerican.com/report.cfm?id=bp-gulf-of-mexico-oil-spill-anniversary

BP Oil Spill 4/20/2010 “The worst environmental disaster in US history.” (White House)

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