a journey into innovation for event businesses
DESCRIPTION
techsytalk LIVE session. www.techsytalk.com A Journey into Innovation for Event Business Nicola Rossetti (etouches) www.etouches.com Not the geek one, not the fancy one, not the cool one; the one that can work today, the innovating thing that changes the business, making it more efficient. This journey will take us from business model town to marketing automation land. It will be a great adventure with takeaways at each corner.TRANSCRIPT
if we are not heading the geek way, what are we going to talk about?
things you don’t buy. things that enhance business. things you can apply today.
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com
innova.on #1: the event website has changed
event website
reg.
YESTERDAY TODAY
mkt website
reg. engagement
website or APP
BLOG
landing pages
partner 1
partner 2
responsive, adap.ve, or a na.ve app is key.
of website reach is made from mobile
…but focus on what ma;ers!
50% by the end of 2016.
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com
mobile = user experience
Op.on A Op.on B
manually run with buckets of water everywhere
use sensors to determine the need of water for each area and type of
grass and water throughout a network of sprinkling
25
CORE
CORE
½ CORE
½ CORE
½ CORE
½ CORE
½ CORE
silverpop
Marketo
eloqua
pardot
Hubspot
Current Future
Mee.ng select
Speed RFP
eOrganizer
Bar.zan
Quickmobile Double dutch API : bizzabo, Topi, etc GenieConnect
Social Tables
BoothBoss
Social Tables
Rendez-‐vous
Face Time
Concur spent
Website has
changed
UI/UX is key
Mobile is a jungle: GOALS
Automa@on drives results
Integra@on is BIG
Can you improve your Business
Model?
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com John Springer Collec@on/ Corbis Images
Regroup with your team