a journey of house of brands
TRANSCRIPT
A journey of House of brands
HOW ITBEGAN….
Founded in 1837 by
WHO MET BY CHANCE
THEN..
NOW…
172 yrs old
135,000employees
$79 billion in sales
80countries
STRENGTHS…
MOST POWERFUL BRAND PORTFOLIO OF TRUSTED BRANDSMOST POWERFUL
BRAND PORTFOLIO
OFTRUSTED
BRANDS
PRODUCT INNOVATION: Brand , Design, BusinessModel , and more…
BRAND
EXTENSIONSTRATEGY
MULTI BRANDING STARTEGY
MEASURING BRAND EQUITY
THROUGH BRAND MANAGEMENT SYSTEM
COMMUNICATING CUSTOMERS THROUGH
BRAND COMMUNITIES ON SOCIAL NETWORKING SITES
CLEVER USE OF SPORTING HEROES IN MARKETING
WEAKNESSES
DATED BUSINESS MODEL
DECLINING INNOVATION
Quick Recap
DISCLAIMER
CREATED BY OM PRAKASH,NIT CALICUT DURING A MARKETING INTERNSHIP BYPROF.SAMEER MATHUR,IIM LUCKNOW