A journey through 1B semantic connections

Shifting from Keywords to Topics

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Introducing the

Introducing the

Complete

Introducing the

Complete Accurate

Introducing the

Complete Accurate Fresh

Introducing the

Complete Accurate Fresh Smart

Introducing the

Complete Accurate Fresh Smart Free

Introducing the

Complete Accurate Fresh Smart Free

Keyword Database

• 10M+ non-brand, relevant keywords

• 10M+ non-brand, relevant keywords• 100M+ categorised websites

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface

• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface

… and it’s growing every day

It has a new approach…

It’s meant to help us shift from Keywords to Topics

My latest experience with topics as a user

Two months ago I was on my way to climb Mont Blanc

I had to run to catch this tram

Find the best flight…

It’s been a while…

This is a major behaviour to be noticed by SEOs, because what it says is that if you’re not ranking for the entire topic, you’re not going to rank for

any individual keyword.

Another example

So it looks so logical and powerful to work with topics instead of keywords… Why haven’t we

shifted our mindset yet?

Because it takes a lot of time, energy and money

to work with topics instead of keywords

Four use cases

1. Researching for intent topic opportunities

Four use cases

1. Researching for intent topic opportunities2. Evaluating markets and niches

Four use cases

1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach

Four use cases

1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach4. Tracking performance

Four use cases

Researching for intent topic opportunities

Evaluating markets and niches

Prospecting for outreach

Tracking performance

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