a kit to evaluate international markets competition international competitiveness guide
TRANSCRIPT
A kit to evaluate international markets competition
International competitiveness guide
It’s an informative tool able to guide internationalization strategies forproducts of specific interest:
1. It’s an evaluation of internalization strategies and competitive position
2. Proposes information on international commercial flows for products of interest
3. Develops specifics for 15 countries: first five countries for importance, first five countries for trend, five countries of client interest
4. Pictures the behavior of competitor countries and analyzes their evolution
5. Source are ONU ComTrade Database and company figures
6. Analysis can be performed at multiple stages to evaluate the outcome of market strategies, markets and competitors
PURPOSE
International competitiveness guide
VALUE
International competitiveness guide
To achieve basic strategic indications, based on immediate graphs and charts, to support market entrance in specific countries and in particular:
1. Evaluates the level of attractiveness of countries of interest
2. Assesses the potential of penetration
3. Examines the competitive threats from competitor countries
4. Picks countries of interest
5. Executes the analysis at different times to monitor evolution
6. Disposes of the information with timing and cost lowering
METHOD The international positioning paper consists of three sections withdistinctive purposes:
1. STRUCTURAL FIGURES which monitor international commercial flows in quantities, value and defines average prices
2. STRATEGIC FIGURES which evaluate the company position in specific product destination countries (quotas + CAGR)
3. COMPETITIVITY FIGURES assessing the position of countries in foreign markets
International competitiveness guide
SECTION 1: STRUCTURAL FIGURES (1/3)
Volumes: 36.000 tonns
Volumes in value: $ 500 million
Average price: 13,9 $ per tonn
Volumes, values and prices trend between 2009 and 2011
This slide shows the dynamics of international flows in value and in volume and defines an average price. It also provides information on the dynamics of flows and prices. Provides the basis for further elaboration.
Consistency of international commercial flows
Analysis based on Ulisse-StudiaBo data
Gui
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xam
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Business: dishwashers
- 0,5 1,0 1,5 2,0 2,5 3,0 3,5
Value
Volume
Price
This slide highlights the relative importance of the top five importing countries, in value and in volume and defines their average purchasing prices.
Gui
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ple SECTION 1: STRUCTURAL FIGURES (2/3)
Business: dishwashers
Top five importing countries
Value quotas Volume quotas Average prices
Analysis based on Ulisse-StudiaBo data
Value quotas
Top five exporting countries
Volume quotas Average prices
This slide shows the market shares of the top five exporting countries, in value and volume, and defines their average selling prices.
Gui
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ple SECTION 1: STRUCTURAL FIGURES (3/3)
Business: dishwashersAnalysis based on Ulisse-StudiaBo data
SECTION 2: Strategic figures – Competitor countries chart
This map shows individual markets according to their relative importance and their dynamics, to get an immediate view of the potential or risk of a particular competitor country.
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TUR
DEJP
FRA USA
CH
MEX
ES
PL
Competitor countries chart
Slow growth and low market share countries
Business: dishwashers
Coun
trie
s’ m
arke
t sha
res
Market trend
Gui
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xam
ple
Analysis based on Ulisse-StudiaBo data
Fast growth and low market share countries
Slow growth and high market share countries
Fast growth and high market share countries
Company positioning Average prices
15 slides relative to selected countries are presented. In each slide the company is compared to competitor countries according to the weight and the dynamic of each competitor in that market. Average prices of individual competitors are compared.
SECTION 2: Strategic figures – UK market
Rela
tive
wei
ght o
f the
mar
ket f
or e
ach
indi
vidu
al c
ount
ry
Competitors market dynamics
Gui
de e
xam
ple
Business: dishwashers
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2
4
6
8
10
12
14
U.S.A.
Germany
France
Greece
Austria
Hungary
CompanySp
ain
Belgium
Poland
Australia
Pays bas
Switz
erland
Croatia
Saudi A
rabia
United Kingdom
U.S.A.
Germany
France
Greece
Austria
Hungary
Company Spain
Belgium
Poland
Australia
Pays bas
Switzerland
Croatia
Saudi Arabia
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
-10,0 -8,0 -6,0 -4,0 -2,0 0,0 2,0 4,0 6,0 8,0 10,0
Analysis based on Ulisse-StudiaBo data
Big down Big up
Small down Small up
..
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.THA
IND
TUR
RUS
GBR
In this chart competitor countries are compared according to their relative importance and their trend.
Competitor countries chart
Gui
de e
xam
ple SECTION 3: Strategic figures – The competitors
Business: dishwashers Market trend
Analysis based on Ulisse-StudiaBo data
Slow growth and low market share countries
Fast growth and low market share countries
Slow growth and high market share countries
Fast growth and high market share countries
Coun
trie
s’ m
arke
t sha
res
15 slides relative to selected countries are presented. Countries are compared according to their relative importance for German export and their trend. Average prices of individual competitors are compared.
Competitors position Average prices
SECTION 3: Strategic figures – German competitors
Analysis based on Ulisse-StudiaBo data
Gui
de e
xam
ple
Business: dishwashers
Competitors tedeschi
U.S.A.
Giappone
France
Greece
Austria
Hungary
Spain
BelgiumPoland
Australia
Pays bas
Switzerland
Croatia
Saudi Arabia
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
-10,0 -8,0 -6,0 -4,0 -2,0 0,0 2,0 4,0 6,0 8,0 10,0
-
2
4
6
8
10
12
14
U.S.A.
Germany
France
Greece
Austria
Hungary
CompanySp
ain
Belgium
Poland
Australia
Paysbas
Switz
erland
Croatia
Saudi A
rabia-
2
4
6
8
10
12
14
U.S.A.
Germany
France
Greece
Austria
Hungary
CompanySp
ain
Belgium
Poland
Australia
Paysbas
Switz
erland
Croatia
Saudi A
rabia
Rela
tive
wei
ght o
f the
mar
ket f
or in
divi
dual
co
mpe
titor
s
Competitors market dynamics
6 WORKING DAYS
Work process
1. Meeting with the company to define the business object of analysis (corresponding to one or more customs codes) and the markets and competitors countries to monitor – Immediate timing
2. Delivery of customer data for comparison and positioning (Customs Agency export documents of the last three years) - ½ day timing
3. Data processing and realization of the guide – 5 working days
4. Presentation of results - ½ day timing
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Partnership
MicroSectors is a network of professionals created by a group of senior consultants who have gained more than twenty years of experience in the field of research and market analysis.
Thanks to a structured organization, MicroSectors is able to offer many services in the socio-economic field, taylored for the specific needs of customers.
http://www.microsectors.eu
StudiaBo is a studies bureau specialized in the production of economic information to support decision making processes.
Ulisse is an information system based on international trade flows by price ranges with a high detail of products, markets, competitors.
http://www.studiabo.it
Il servizio nasce dalla collaborazione di tre realtà, ciascuna con proprie competenze e caratteristiche.
Contacts
Matteo Boemi
Statistics, data mining and reportingEconomic and market researchTerritorial studies and local development
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