a kpi and a metric the difference between presented by: dennis r. mortensen coo - indextools, inc....
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a KPI and a MetricThe difference between
Presented by:
Dennis R. MortensenCOO - IndexTools, Inc.
Blog:VisualRevenue.com/blog
![Page 2: A KPI and a Metric The difference between Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog](https://reader035.vdocument.in/reader035/viewer/2022062517/56649e8a5503460f94b8f397/html5/thumbnails/2.jpg)
Qualifies as a Key Performance Indicator?How does one decide if a Metric
an excellent online marketing KPI?..and if so, what are the characteristics of
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wrongUnderstand that
using KPI and Metric interchangeable is
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...a KPI is a Metric but a Metric is not necessarily a KPI !
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Why?is this important
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without real KPI’s an organisation will not perform to its maximum
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- this is in particularly truefor businesses where online performance is
a vehicle for success!
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AND
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will create more harm than helpdeveloping the wrong KPI
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?How do I concludeKPI criteria
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7You look for the following
KPI characteristics
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a KPI echoes organizational goals1
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a KPI is decided by management2
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a KPI provides context3
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a KPI creates meaning on all organizational levels4
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a KPI is based on legitimate data5
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a KPI is easy to understand6
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a KPI leads to action!7
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SUPER!online marketing KPI examples please
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It is never about financial metricsFirst,
They represent the results of driving a good KPI
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Ad CTR(for online media and content websites)
KPI
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Cost Per New Subscriber(for online media and content websites)
KPI
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Web Customer Interactions(for online self service websites)
KPI
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Look-To-Book Ratio(for online travel and hospitality websites)
KPI
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