a landing page is not an mvp - lean startup machine ultimate
DESCRIPTION
Is a landing page an MVP? After looking at Eric Ries' and Ash Maurya's definition of an MVP, my conclusion is no. I offer 4 different types of MVPs (email, blog, paper, video). I also offer my version of Buffer MVP and how I made money in one day.TRANSCRIPT
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A Landing Page is NOT an MVP
@RamliJohn
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Question...
Is a landing page a minimum viable product?
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Think of an awesome idea
Create a sexy MVP landing page.
Get a billion sign ups before the product is built.
Build the product
Make a bazzilion dollars.
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5
Road to Richness
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MVP
A version of your “product” that maximizes validated learning by delivering and
capturing customer value for the least amount of effort
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Landing Pages
Maximize validated learning
Capture Value
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signed up?
You: Cool, let’s chat
Customer: FU, spam!
You: Why didn’t they sign up?!? Is it bad copy, design, AdWords?
Maximize Learning?
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Capture Value?
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Riskiest Assumption
MVP should test your riskiest assumption.
The biggest risk for most startups is not technology but the market
(i.e. get paid).
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What about Buffer?
http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it
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My Buffer MVP
https://popapp.in/projects/529e25fc0c6f1a855d00021b/preview
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I got paid!
http://ramlijohn.com/my-buffer-mvp-idea-to-paying-customer-in-1-day-without-a-landing-page/
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Hack Your MVP
Email MVP - ex. AngeList, TimeHop
Blog MVP - ex. Groupon
Video MVP - ex. Dropbox
Paper MVP - ex. my Buffer MVP
Low
High
Effo
rt
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Use Landing Page to Scale Value Capture
Do things that don’t scale first, before you do - Paul Graham
http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/
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@RamliJohn
Ramli John
www.RamliJohn.com
Lesson learned:
Be patient for growth, but hungry for profits ($$$)
First MVP should not be scalable but capture value ($$$)
Use a landing page to scale value capture through pre-orders