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TRADING INFO (AS OF OCT. 11, 2017) BRAND TIMELINE TSX: TOY SPIN MASTER CORP. FLOAT*: 28,071,845 Subordinate Voting Shares MARKET CAP OF FLOAT: 1.44B TOTAL MARKET CAP: 5.22 B * Excludes 73,549,812 Multiple Voting Shares issued and outstanding 1994 1998 2002 2003 2006 2007 2008 2010 2012 2013 2014 2015 2016 2017 m a r s h m a ll o w 2017 FACT SHEET 121 Bloor Street East, Toronto, ON M4W 3M5 Canada • Tel. (416) 364-6002 • [email protected] • www.spinmaster.com CORPORATE PROFILE Spin Master creates, designs, manufactures, licenses, and markets a diversified portfolio of innovative toys, games, products, and entertainment properties. Spin Master is best known for its award-winning brands including Zoomer ® , Bakugan ® , Meccano ® , and 2017 Toys of the Year, Hatchimals ® , Air Hogs ® , and PAW Patrol ® . Since 2000, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master has significant global scale and reach and Spin Master products are sold in over 70 countries around the world through Spin Master’s direct sales and marketing offices or through third party distributors. Spin Master has over 1,500 employees globally and offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam, and Australia. A LEADING GLOBAL CHILDREN’S ENTERTAINMENT COMPANY – CREATING INNOVATIVE TOYS, GAMES, PRODUCTS AND ENTERTAINMENT PROPERTIES GROWTH STRATEGIES INNOVATE ACROSS THE PORTFOLIO OF BRANDS AND BUSINESS SEGMENTS Leverage competitive strengths to build a robust pipeline in all business segments. Continue to focus on strategic brand building. Continue to invest in advanced technology and entertainment licenses. Expand capability and product offering in digital mobile gaming. INCREASE SALES IN INTERNATIONAL DEVELOPING AND EMERGING MARKETS Optimize international distribution network. Strategically tailor product offering to local international markets. Increase proportion of sales outside of North America to 35–40% in the medium term. DEVELOP EVERGREEN GLOBAL ENTERTAINMENT PROPERTIES Capitalize on success of current entertainment properties. Develop at least one new show per year. Strategically relaunch properties to capitalize on value of owned content library. LEVERAGE GLOBAL PLATFORM THROUGH STRATEGIC ACQUISITIONS Fragmented industry with opportunities for consolidation. Strong balance sheet with financial flexibility.

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TRADING INFO (AS OF OCT. 11, 2017)

BRAND TIMELINE

TSX: TOY

SPIN MASTER CORP.

FLOAT*:

28,071,845Subordinate Voting Shares

MARKET CAP OF FLOAT:

1.44BTOTAL MARKET CAP:

5.22B* Excludes 73,549,812 Multiple Voting

Shares issued and outstanding

1994

1998

20022003

2006

2007

2008

2010

2012

2013

2014

2015

2016

2017

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2017 FACT SHEET

121 Bloor Street East, Toronto, ON M4W 3M5 Canada • Tel. (416) 364-6002 • [email protected] • www.spinmaster.com

CORPORATE PROFILESpin Master creates, designs, manufactures, licenses, and markets a diversified portfolio of innovative toys, games, products, and entertainment properties. Spin Master is best known for its award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs®, and PAW Patrol®. Since 2000, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including

2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master has significant global scale and reach and Spin Master products are sold in over 70 countries around the world through Spin Master’s direct sales and marketing offices or through third party distributors. Spin Master has over 1,500 employees globally and offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam, and Australia.

A LEADING GLOBAL CHILDREN’S ENTERTAINMENT COMPANY – CREATING INNOVATIVE TOYS, GAMES, PRODUCTS AND ENTERTAINMENT PROPERTIES

GROWTH STRATEGIESINNOVATE ACROSS THE PORTFOLIO OF BRANDS AND BUSINESS SEGMENTS• Leverage competitive strengths to build a robust pipeline

in all business segments.

• Continue to focus on strategic brand building.

• Continue to invest in advanced technology and entertainment licenses.

• Expand capability and product offering in digital mobile gaming.

INCREASE SALES IN INTERNATIONAL DEVELOPING AND EMERGING MARKETS• Optimize international distribution network.

• Strategically tailor product offering to local international markets.

• Increase proportion of sales outside of North America to 35–40% in the medium term.

DEVELOP EVERGREEN GLOBAL ENTERTAINMENT PROPERTIES• Capitalize on success of current entertainment

properties.

• Develop at least one new show per year.

• Strategically relaunch properties to capitalize on value of owned content library.

LEVERAGE GLOBAL PLATFORM THROUGH STRATEGIC ACQUISITIONS• Fragmented industry with opportunities for consolidation.

• Strong balance sheet with financial flexibility.

121 Bloor Street East, Toronto, ON M4W 3M5 Canada • Tel. (416) 364-6002 • [email protected] • www.spinmaster.com

SENIOR MANAGEMENTRonnen HararyDirector and Co-Chief Executive Officer

Anton RabieChair and Co-Chief Executive Officer

Ben VaradiDirector, Executive Vice President and Chief Creative Officer

Ben GadboisDirector, Global President and Chief Operating Officer

Mark SegalExecutive Vice President and Chief Financial Officer

Bill HessExecutive Vice President of Operations and Chief Information Officer

Christopher BeardallExecutive Vice President of Global Sales

Adam BederExecutive Vice President of Global Licensing and Business Affairs

Christopher HarrsExecutive Vice President and General Counsel, Corporate Secretary

Nancy ZwiersExecutive Vice President and Chief Marketing Officer

INDEPENDENT BOARD MEMBERS John Cassaday Lead Director

Jeffrey I. CohenDina HowellTodd TappinCharles Winograd

ANALYST COVERAGE Robert Bek CIBC World Markets

Derek Dley Canaccord Genuity Corp.

Gerrick Johnson BMO Capital Markets

Sabahat Khan RBC Capital Markets

David McFadgen Cormark Securities

Brian Morrison TD Securities

Adam Shine National Bank Financial

Kenric S. Tyghe Raymond James

Stephanie Wissink Jefferies

SPIN MASTER CORP.

2017 FACT SHEET

65 TITLES

200MDownloads

Remote Control and Interactive Characters

Activities, Games, Puzzles and Fun Furniture

Boys Action and High-tech Construction

Outdoor

Pre-school and Girls

23%

12%

27%

37%

1%

BUSINESS SEGMENTS2016 Gross Product Sales by Business Segment

DIGITAL MOBILEToca Boca and Sago Mini apps have over 200 million downloads worldwide since 2011

ENTERTAINMENTDeveloping and producing global entertainment properties, characters, and content

FINANCIAL INFORMATION (US$ MILLIONS)

GLOBAL SCALE

2012 2013 2014 2015 2016

Gross Product Sales $480.6 $576.9 $811.9 $982.7 $1,254.6

Revenue $417.7 $507.5 $715.7 $879.4 $1,154.5

Gross Margin 46.0% 48.2% 50.0% 52.2% 51.7%

Adjusted EBITDA $(22.9) $53.1 $111.7 $160.5 $205.5

Adjusted Net Income $(34.4) $22.8 $66.3 $98.6 $120.1

Adjusted EPS N/A N/A $0.78 $1.08 $1.19

Net Debt $325.3 $278.3 $157.3 $4.6 $58.7

TOKYO

HONG KONG

GUANGZHOU

HAI PHONG

JIAXING

SYDNEY

DONGGUAN

TORONTO

NEW YORK

STOCKHOLM

VIRGINIA BEACHTARBORO 1

BENTONVILLE

MEXICO CITY

LOS ANGELESSAN FRANCISCO

LONDONPARISMILANAMSTERDAMMUNICHCALAIS 1

BRATISLAVA2

WARSAW

1. Manufacturing Facility 2. Order processing office

CENTRES OF SALES & MARKETINGAND IDEATION, INNOVATION,DESIGN AND DEVELOPMENT

CENTRES OF IDEATION, INNOVATION,DESIGN AND DEVELOPMENT

CENTRES OF SALES & MARKETING

SPIN MASTER R&D, DIRECT SALESAND MARKETING OFFICES

DISTRIBUTION MARKETS

MISSION

DELIVERING INSPIRATION, IMAGINATION, AND JOY TO CHILDREN IN TROUBLED AREAS AROUND THE WORLD

The Toy Movement brings together committed partners within the children’s entertainment industry, third party logistics providers, and various levels of government to do one thing: provide children with the opportunity to play, learn and grow regardless of their circumstances – allowing kids to be kids no matter where they live. Over the past few years, Spin Master has passionately led this initiative and delivered over 150,000 toys in countries and regions such as Turkey, Mexico, Jordan, Israel and Gaza.