a mail advertising mother’s day survey · 2018-02-26 · a mail advertising mother’s day survey...

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A Mail Advertising Mother’s Day Survey Who do mums plan to spend it with? How do they plan to celebrate? 75% 42% 40% With their children With husband /partner With their own mother 41% 28% 24% Home cooked meal Quality time with family A meal at a restaurant Flowers 67% M&S | INTERFLORA Chocolate 28% THORNTONS | HOTEL CHOCOLAT Beauty 23% BOOTS | CLARINS | CLINIQUE Plants 25% M&S | WYEVALE Candles/Incense 16% YANKEE | JO MALONE Jewellery 15% PANDORA | H SAMUEL GIFTS THEY’D REALLY LIKE…IF MONEY WERE NO OBJECT 52% Holiday 15% Spa Day 7% New Car TOP BRANDS UNDER CONSIDERATION

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Page 1: A Mail Advertising Mother’s Day Survey · 2018-02-26 · A Mail Advertising Mother’s Day Survey Who do mums plan to spend it with? How do they plan to celebrate? 75% 42% 40% With

A Mail Advertising Mother’s Day Survey

Who do mums plan to spend it with? How do they plan to celebrate?

75% 42% 40%

With their children

With husband/partner

With their own mother

41% 28% 24%

Home cooked meal

Quality time with family

A meal at a restaurant

Flowers

67%

M&S | INTERFLORA

Chocolate

28%

THORNTONS | HOTELCHOCOLAT

Beauty

23%

BOOTS | CLARINS | CLINIQUE

Plants

25%

M&S | WYEVALE

Candles/Incense

16%

YANKEE | JO MALONE

Jewellery

15%

PANDORA | H SAMUEL

GIFTS THEY’D REALLY LIKE…IF MONEY WERE NO OBJECT

52%Holiday

15%Spa Day

7%New Car

TOP BRANDS UNDER CONSIDERATION

Page 2: A Mail Advertising Mother’s Day Survey · 2018-02-26 · A Mail Advertising Mother’s Day Survey Who do mums plan to spend it with? How do they plan to celebrate? 75% 42% 40% With

4/10 42%

choose and purchase gifts from the kids

ask partner what they want before

buying

85%

plan to buy their mother a gift for

Mother’s Day

We reach a generous audience

70%

plan to purchase their gift in-store

(35% will browse online)

86%

plan to deliver the gift in person

1/2

plan to purchase the gift a week before

(1/4 will buy a few days before)

£31

is what our readers are willing to spend

on average

X5 X4

BEAUTY TRAVEL

X3 X3

FASHION FOOD

They love reading our content

X2WOMEN

21-34

X5PARENTS

Celebs and their mumsCeleb mums and their kids

Mother’s Day gifts

TOP CELEB LIKES

ClaudiaSchiffer

38Articles

published

23Articles

published

1.1mArticleViews

163kArticleViews

Mail Advertising Mothers Day Survey March 2017MADI 2017, (base) dads with kids under 18

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