a marketing view of sustainable development efficiency of insulation francis da silva saint-gobain...
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a marketing view of sustainable development
efficiency of insulation
Francis da Silva
Saint-Gobain Isover creates efficient insulation solutions
to provide safe comfort for all users and protect the environment.
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1/ INTERACTIVE Values
Environmental challenges are interactive
Climate change,
Saving rare resources Responsable attitude, waste managment,. Security of energy procurement,….
Quality of living ( indoor environment)
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INSULATION and CLIMATE CHANGE
1/ Climate change : major issue for tomorrow
Greenhouse gases increasing of emission
Burning of fossil materials for Energy
CO2 as major part of Greenhouse gases
Needing for more Energy
Buildings : 40 % of Energy consumption in Europe
Mainly old existing buildings
X X
X X
Energy and climate change: CO2 challenged !
Urgent !
Efficient and quick results wanted !
Security of procurement
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INTERACTIVE Values
Environmental challenges are interactive
Sustainable solutions are interactive
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Economy Social
Environment
Equitable
Sustainable Long term
Sustainable development
Sustainable development : mixing benefits
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INTERACTIVE Values
Environmental challenges are interactive
Sustainable development is interactive
Sustainable solutions give interactive benefits
(Win / Win positions )
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2/ ACTORS and DECIDERS have their own perceived values
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April 18, 2023
EmotionReason
Values
Environment
Decision process
Cost efficiency
Final choice
experience media
additional value ? decisive impact ?
Left brain read words Right brain can see colors
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3 / SELLING solutions and projects INVOLVING actors and deciders
Efficiency , perceived results, quick return
Perceived advantages
Financial interest
Family comfort
Future
Next generation
Planet
The future now
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3 / SELLING solutions INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
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Insulation : key to Energy Efficiency
TRIAS ENERGETICA
3rd: efficient use of fossil energy sources
2nd: use renewable energy sources
1st : minimise energy lossDecreasing the need of energy is the first step
No competition on solutions
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3 / SELLING solutions INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
Sexy offer : honey better than acid
Greater comfort in residential and working spaces thermal atmosphere, acoustic, hygrometric, air quality
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Process of decisionInsulation is good for the planet climate change
Insulation and resources
Life cycle analysis
Insulation bring a better quality of life
Insulation is comfort
Insulation is self financing
Global / individual
Insulation creates new jobs Renovation potential
Insulation is a win win action
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Efficiencyfirst !
Now !
We need
You !
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EFFICIENCY
Insulation : swift and radical decrease of CO2
Significant and quick response
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European potential
Insulation : swift and radical decrease of CO2
Europe (25) Eurima/Ecofys study
460 million tonnes of CO2 could be saved by insulation, 3.3 million barrels of oil a day is the possible equivalent of CO2 savings by 2036through the insulation of all existing buildings
Existing potential
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SUSTAINABLE VALUES
Economy Social
Environment
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Lifecycle of glass wool 1
Raw material
Basically it is sand and up to 80%
recycled glass.
Production
Melting and fiber forming
In average the energy needed for production and transport is compensated in less than 6 months.
Transport
75% storage and transport savings due to high
compressibility of the lightweight product rolls. Compression rates up to 8:1
18,8 m³ 18,9 m³Out of 1m³ raw material we produce 150m³ glass wool insulation products
1: 150
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Lifecycle of glass wool 2
Utilization
6 tons CO2 savings per year through one tone installed glass wool.
Reuse & recycling
Isover glass wool is a mineral product and is free of propellants and pesticides, chemically neutral, non combustible and free of flame-retardant and free of ground water-polluting chemicals.
Multi-purpose, reusable, recyclable.
Installation
Glass wool is safe and easy to install. Straight off the roll onto the wall.
Not classified as carcinogenic under Directive 97/69/EU of the European Commission In 50 years the CO2 caused
by production will be compensated 100 times.
0,8 t CO2 caused by production of 1 t glass wool
6 t CO2 savings in one year by 1 t glass wool
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Environment : Life Cycle Analysis contribution
Global efficiency : positive balance (L C A on 50 years)IBR 200 mm : CO2 emissions (on LCA) : 2,9 Kg C02
CO2 savings per year : 5,1 Kg C02 / yearCO2 savings on 50 years : 255 kg CO2: Ratio : 88
high efficiency : GR 32 100 mm :
CO2 emissions (on LCA) : 3,5 Kg C02CO2 savings per year : 7 Kg C02 / yearCO2 savings on 50 years : 350 kg CO2: Ratio : 100
Total used primary energy 121 MJ /m2 ( 50 years)
saved prim ener 15 579 MJ (return 6 months)
(return 6 months)
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- Environment
Durable material No using rare resourceCompressionRecycling Waste management ( plants and building sites)
PLUS …
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2- Social
Indoor comfort for all people
Energy precarity (fuel poverty)
Jobs creation
Safety and easy installation
Health and safety caring (LCA)
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2- Economy : exclusive self financing comfort
Cost-effectiveness Ecofys VI / Eurima study : E U 25
Technical potential (all buildings)
22 (2010) 39 (2030)
5
115 billion/ Y
151 Billion/ Y 270 Billion/Y
Return 4,28 Y Return 2,73 Y
7035 to 52
11
Study 2003
Every you invest in insulation
You can get 5 back
Within 30 ans (return 5 Y)
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exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
EXaMPLE 1 French study for new house to be built M3 type with floor and garage, climatic Zone H1, Surface : 115,6 m2.
loosings 2,269 W/m2.K 0,426 W/m2.KHeat consumptions 62 031 kWh 7 413 kWhRelease CO2 4,1 tonnes 2,3 tonnesHeating costs 1 935 euros 231 euros
Non isolée Isolée RT 2005
Comparing to nos insulated house :
5,3 time less loosings,8,4 time less heat consumption,6,1 time less CO2 release.
Source : Etude bureau d’études Tribu 2005 France.
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exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
EXAMPLE 2 Single family house (building 1960 Pettenbach Austria)
Annual heating cost 2 700 euros 200 euros
Before After
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exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
.EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland (Building 1960 Männedorf) according to Minergie program data
Needing of energy for Heating 164 kWh/m2/Y 70,8 kWh/m2/Y
Annual energy cost 4 035 euros 1 735 euros
Normes nationales Suisses Standard Minergie
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other economics
Durable solutions
Property value creation
Creation of jobs
PLUS …
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Renovation : the key
Renovation of existing Builings :
RENOVATION
Radical decrease of CO2
More comfort for all people
Less energy precarity
Value of Buildings
Jobs creationKey for sustainable development
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Insulation with ISOVER
Saving your money,
Better comfort for your family,
Protecting our planet
Summerizing
the future now !
aujourd'hui pour demain
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