a matter of trust...beauty mags facebook twitter • fashion snapchat instagram youtube social media...

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A MATTER OF TRUST

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Page 1: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

A MATTER OF

TRUST

Page 2: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 3: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

KPIs

Page 4: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 5: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 6: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 7: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 8: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 9: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 10: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

Delivering trust for clients is clearly really important right now

Page 11: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 12: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.

Page 13: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 14: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 15: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 16: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 17: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 18: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 19: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

To what extent do you trust the information provided by the above brand?

‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’

Base sample size of trust statements: Mag readers – 2484, Social Media – 654.

Page 20: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 21: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 22: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 23: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 24: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

Category Analysis

Page 25: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 26: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 27: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 28: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 29: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 30: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 31: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 32: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 33: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 34: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

The Rub Effect

Page 35: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 36: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 37: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 38: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 39: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 40: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 41: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 42: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 43: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 44: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 45: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 46: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 47: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 48: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 49: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 50: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 51: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

ghd ICE study (n=748)

Sample: UK women aged 18-34 and all aware and non-rejecters of ghd

Page 52: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%

ghd ICE study (n=748)

Sample: UK women aged 18-34 and all aware and non-rejecters of ghd

Page 53: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 54: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%
Page 55: A MATTER OF TRUST...Beauty Mags Facebook Twitter • Fashion Snapchat Instagram YouTube Social Media 460/0 Home Interest & Food Mags Social Media Facebook Twitter 12% Snapchat 44%