Evalu8ing. Collaboration. Relationships. Performance.

Evalu8ing. Collaboration. Relationships. Performance.

nce upon a dream in Brandland, the handsome Prince Marketing flourished !with the!assistance!of his faithful!Fairy AdAgency.

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Evalu8ing. Collaboration. Relationships. Performance.

he maleficent goblin Technology!was hard at work, providing the !common folk !of Brandland !with the Internet.

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Evalu8ing. Collaboration. Relationships. Performance.

rince Marketing turned to his faithful Fairy AdAgency!for advice. !And Fairy AdAgency gave him the advice she always did… !“lets do some more advertising” !she exclaimed!

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Evalu8ing. Collaboration. Relationships. Performance.

ne sunny day, Prince Marketing!was walking through the forest, when he

heard a group of happy little agencies busy at work.

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Evalu8ing. Collaboration. Relationships. Performance.

ut while the Prince thought he had found the answer to his problems, it was just the beginning.

Back at the Palace, the Prince organised all his new agencies around him.

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Evalu8ing. Collaboration. Relationships. Performance.

he Prince found his days filled with briefing one agency and giving feedback to another and so on, so that !he had no time to run the Brandom.

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Evalu8ing. Collaboration. Relationships. Performance.

randland has become!more and more complex.

Marketing is no longer managing !one agency relationship!

but many relationships at once.

Improving performance is about all!working more e"ectively together.

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