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Book: 42 Rules for B2B Social Media Marketing

SUMMARY OF QUALIFICATIONS

Social Media Marketing Consultant and Author with 15+ years experience in B2B marketing and two master’s degrees. Owner & Founder of MarketingXLerator, a B2B marketing consultancy with a focus on using social media to connect people for business. Co-author of the book 42 Rules for B2B Social Media Marketing. Experience working at startups and large corporations in Europe and the USA.

Accomplished in designing and implementing global marketing programs that deliver. Successful at building and managing direct and cross-functional teams. Values include integrity, accountability, pay it forward. Strong writing and content creation skills. Contributor to Social Media Today, Digital Marketing Remix, OpenForum, SCN, SmartBlog on Social Media, PSDN, SOTGC, Scrappy Women, B2Community and Medium.

PROFESSIONAL EXPERIENCE

§ MarketingXLerator, Pleasanton, CA Owner & CEO, Social Media Marketing Consultant, Dec 11 – present

The motto of MarketingXLerator is: “Give a man a fish and he won’t starve for a day. Teach a man how to fish and he won’t starve for his entire life.” We teach clients how to use social media effectively to reach individual and business goals. Services include social media optimization, strategy consulting and training, as well as implementation support. Customers include SAP, EMC, EVT. Centigon Solutions, Matrix Precise.

§ SV Forum Marketing & Social Media Special Interest Group, Santa Clara, CA

Co-Chair, Dec 12 – present

Strategic advisor and social media lead for monthly marketing thought leadership events in Silicon Valley. The SIG provides marketing innovation and best practices to executives and entrepreneurs.

§ MarketingCamp Silicon Valley, Sunnyvale, CA

Social Media Team Lead, June 12 – Nov 12

Developed the strategy, assembled an A-list team, and managed the social media effort for the first ever MarketingCamp Unconference, Nov 3, 2012 at Nokia. Presented a track & met all goals.

§ SAP AG, Palo Alto, CA, Nov 07 – July 12

Market-leading enterprise software application vendor with $20b annual revenues.

Cross Line of Business (LoB) Marketing Consultant Managed marketing initiatives for the Cross-LOB marketing group at SAP, positioning software solutions to a business audience. Led task force to analyze routes to market and optimize revenue generation. Managed Cross-LoB social media presence for SAP Influencer Summit. Provided social media consulting and workshops to SAP executives and LOB teams.

Sr. Director, Social Media Audience Marketing, Global Marketing Created social media marketing best practices, led pilot programs, and provided social media strategy consulting to internal SAP organizations. Helped design SAP’s corporate social media marketing strategy framework. Created social media strategies for the SAP Influencer Summit, SAP Virtualization Week, and SAP World Tour Italy. Social Media Ambassador and SAP Mentor at SAPPHIRE NOW Orlando and SAP TechEd LV, contributing blogs, videos, pictures and tweets; hosted two educational social media sessions. Started the SAP Social Media Champions program and the Silicon Valley Enterprise Social Media Council (companies including Cisco, Adobe, Symantec). Mentor for the BYD Community Advisory Board and part of the EBC Ambassador program. Director, Global Ecosystem and Partner Marketing, GEPM Responsible for marketing the SAP Community Network (SCN). Increased community growth, awareness, member engagement and demand for) SAP solutions. Drove BPX (SCN sub-community] membership from 275k to 500k, and BOC community membership from 186k to 340k within one year. Developed first demand generation model for SCN, touching millions of SAP pipeline. Managed cross-disciplinary teams of thought leaders, analysts, industry experts, SAP stakeholders and partners to generate high value content and engage on SCN. Supported high-profile internal initiatives through SCN community participation.

§ EMC Corp., Software Group (formerly Documentum, Inc.), Pleasanton, CA, Oct 01 – June 07

Information management software and storage vendor with over $11b in annual revenues.

Sr. Manager, Market Intelligence, Aug 05 – June 07 Managed the Enterprise Content Management and Archiving Competitive Team for the $1.8b Software Group of EMC. Hired and led team to support hundreds of competitive deals around the globe. Competitors included IBM, Microsoft, SAP, Oracle. Leveraged primary and secondary research, participated in win-loss reviews and analyst meetings. Increased downloads of competitive information by 180% within 12-months and originated a “competitive exchange network” that grew to thousands of participants within a year. Training, podcasts win stories, quarterly competitive ROI dashboards. Received EMC Pinnacle Award for Excellence in Marketing. Sr. Manager, Partner Marketing, Oct 01 – Aug 05 Managed marketing alliances with ISVs and system integrators, including Adobe, BearingPoint, and SAP. Positioned joint solutions and services in the market and ran innovative programs to increase joint ROI. Developed Documentum’s most successful partner led generation campaign, achieving an unprecedented conversion rate of leads into closed deals. Triangulated partners to lower cost of sales. Represented partnerships in webinars and at conferences including FOSE, ASUG and AIIM. Selected for company’s pilot career development program and completed 18-months intensive Executive MBA program with honors, working full-time.

§ Empace, Ltd., Jan 99 – Sept 01

Privately held developer and vendor of CAD-integration and engineering-content management software.

Channel Marketing Manager, Pleasanton, CA; Marketing/Product Manager, Hamilton, Scotland Established and managed partner program. Transitioned relationship with key partner Documentum from a development to a marketing and sales alliance, increasing revenue stream from £1m to £2.5m; acquired 150 new customers.

§ Bay Networks (now Nortel Networks), Santa Clara, CA, June 97 – Sept 98

Manufacturer of networking products with over $2b in annual revenues.

Principal Data Analyst in Product Marketing: Responsible for online and direct marketing campaigns, with a focus on closed loop data analysis.

EDUCATION

St. Mary’s College, Moraga, CA University of Passau, Germany Executive MBA, honors 2005

Master of Commerce and Arts International Business and Culture Studies (KuWi) 1996

OTHER QUALIFICATIONS

§ Certified Toastmaster (CTM) since 2005 § Bi-lingual in English and German § Registered yoga teacher (200-hr RYT)