a multi-media, financial literacy, edu-tainment initiative...

A Multi-Media, Financial Literacy, Edu-Tainment Initiative For Kids & Families

• centsables.com • biz.centsables.com • tvseries.centsables.com •

The Centsables

Multi-media components of The Centsables program:

Pages 2 - 3: .................... Retail Savings For Kids Program

Pages 4 - 5: .................... Merchandise

Pages 6 - 7: .................... Interactive Websites

Pages 8 - 9: .................... Animated Television Series

Pages 10 - 11: .................... Television Episode Synopsis

Pages 12 - 13: .................... School Outreach Program / .................... Financial Literacy Modules

Pages 14 - 15: .................... Events / Awards

Pages 16 - 17: .................... Testimonials

In addition to the multi-media elements detailed in this booklet, The Centsables turn-key program also includes:

• A dedicated account executive to help you with any or all of your marketing needs• An FTP artwork site for logos, characters and images for use on monthly statements,

passbooks, ATMs, change machines, transaction forms, etc.• Customizable press releases to leverage the goodwill you are providing to your

community about kids and fi nancial literacy• Downloadable advertising templates for print and online

Join the dozens of banks and credit unions who have jumped on The Centsables bandwagon for fi nancial literacy. All of our content meets national education standards. Our bank clients also use The Centsables to help them meet CRA requirements.

Table of Contents

1A Parents’ Choice 2014 Award Winner 2015 Academics’ Choice Award

Mobile App• Available for iPhone and Android

• Free to download


The Centsables


Retail Savings for Kids Program

Counter Cards Character Cut Outs Branded ATM / Coin Machines

Our proprietary banking for kids program attracts new savers with special accounts just for them, then encourages their saving habit with prizes as they make deposits.

Character Standee

Window Clings Brochure

Poster

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A branded Welcome Kit for new accounts brings kids—and parents—into your branches.

Then it sends practical money lessons—and your name—back into thousands of homes.

instructions

Sudoku means 'single number' in Japanese.

There are 6 boxes in this sudoku puzzle, each of which contains 6 small squares.

Your job is to be sure that each box contains every number from 1-6.

But your challenge is to place those numbers into the small squares so that each number appears

only once in any row across, or column down.

The numbers that are already in the puzzle will serve as your guide.

Remember, numbers can’t be repeated in the 2 x 3 box, in the 6 small boxes across or the

6 small boxes down. So use the existing numbers to eliminate where other numbers can go.

Good luck!

A SUPER WELCOME FROM

A SUPER WELCOME FROM

WE ARE SO GLAD YOU’VE JOINED OUR TEAM!

We superheroes have some pretty amazing powers -

like incredible speed, infallible aim, and control over

wind and water. But you have power of your own: the

power to make smart financial choices. And having your

own savings account - well, that’s a super-smart decision!

Every day, your MSCU Centsables Youth Savings Account

earns you interest. And that interest will earn interest

too, as your savings grow and compound. That’s like

getting money for free!

More great news: As you continue to develop your saving

habit, you will receive bonus Centsables gifts when your

balance hits certain levels. Ask your MSCU representative

what those levels are!

But here’s the best part: you are developing saving habits

and money management skills that you can use today, and

build on for tomorrow.

We hope you enjoy the fun stuff in this Welcome Kit, and

the rewards you’ll be earning as your savings grow. We’re

looking forward to sharing more adventures with you, on

our fun web site. Check it out at www.mainestatecu.org

and click the Centsables link.

Welcome Kit contains:• Welcome letter from The Centsables• Reusable portfolio• Coloring pages• Activity sheets

• Game pages• Sticker sheet• Coin sorters• Wall poster

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The Centsables


Merchandise

• centsables.com • biz.centsables.com • tvseries.centsables.com •• centsables.com • biz.centsables.com • tvseries.centsables.com •

You set the deposit requirements and reward kids with branded merchandise.

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Available on an a-la-carte basis or you can access artwork through our FTP artwork site and produce yourself.

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Character Action Figures

Centsables Board Game


The Centsables


Interactive Website Websites for Teens & Grown Ups

Immediately establish yourself as a leader in fi nancial literacy by linking a custom version of Centsables.com. Available in English and Spanish. Other languages available.

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PERSONALINFORMATIONPERSONALINFORMATION

STUDENTLOANS

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NEW


The Centsables


Animated Television Series

Leverage the exposure of our national animated television series. Available in English and Spanish. Broadcast assets are available on your Centsables website’s theater section.

13 episode animated TV series (13 x 22 minutes) in English & Spanish

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Public service announcements (:15 second segments) in English & Spanish

Educational interstitials (:90 second segments) in English & Spanish

Educational Q&A (2 minute and :90 second segments) in English & Spanish

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The Centsables


Television Episode Synopsis

The Audition A good superhero is hard to find! The Centsables are seeking a special recruit to join their team. What they find is a load of trouble. This premiere episode introduces the super-crew and their amazing powers.

The Liquidator This clever scoundrel has perfected a ray that can reduce things to their weight in cash…until The Centsables set out to teach him the true value of a person!

Loosed ChangeA benevolent botanist creates a super-serum aimed at helping humanity. But the results are an inhuman monster bent on destroying Centsinnati.

The Concert Tix Fix When a big rock group comes to Centsinnati, a frenzied fan-atic plots to steal the show. Without missing a beat, The Centsables chime in to teach some valuable lessons in supply & demand.

The “Bouncing” Baby BoyA mini-mastermind concocts a plot that promises to be a towering threat to the citizens of Centsinnati, until The Centsables pick up the paper trail and settle his accounts.

Tale of Two TorosIt’s double trouble for Centsinnati when a curmudgeonly chameleon decides to change his life. The ensuing identity crisis threatens the entire city.

The Centsinnati 500Everyone’s revved up about the charity auto race, but a calculating crook is making sure our heroes don’t cross the finish line. That’s when The Centsables put their powers into gear and the good guys finish first!

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Counterfeit EncounterWhen bogus bills flood the city, all fingers point to the Bank of Centsinnati. The Centsables must pinpoint the perpetrator before the Bank is forced to close its doors.

The AmuletWhen an ancient curse is unleashed by an unsuspecting student, The Centsables face one of their most pharaoh-cious foes, and everyone learns a timely lesson in believing in yourself.

Credit Catastrophe, Parts I and IIEvery Centsinnatian has received a credit card in the mail, and The Centsables suspect the too-good-to-be-true o¤ers are the work of diabolical Credi-Tor. Can his good twin, Credit-Guard, help our heroes beat the clock on his in-credit-able scheme?

Presto Exhange-oWhen a royal visitor comes to Centsinnati it rekindles thoughts of revenge and ransom in a maniacal magician. But The Centsables have a few tricks up their sleeve and the disillusioned illusionist ends up with less than he bargained for.

Attack of the ATMsAll of the Bank’s money machines have suddenly developed a mind of their own. As Centsinnati becomes a city under siege, The Centsables must cause the ultimate withdrawal of the mechanized menaces before they cause total digital destruction.

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The Centsables


School Outreach Program Financial Literacy Modules

12-week classroom program includes:

A comprehensive school program brings valuable lessons right into the classroom, then brings students into branches. The Centsables superheroes make fi nance a subject that’s not only accessible to students, but enjoyable!

As kids complete worksheets, they earn “Centsa-bucks” to redeem at branches for branded premiums. The program earns high grades from teachers, because it teaches real-life skills, but requires no extra work for them!

Episode-specifi c lesson plans for parents and teachers

For today’s students to succeed in the real world, they need the skills to make sound fi nancial choices. The Centsables Financial Literacy Modules are designed to deliver enrichment to the classroom curriculum, practical skills to students, and no extra burden to teachers’ workload.

2 disk module includes:• 2 action-packed episodes• 2 corresponding lesson plans• Lesson materials• Certifi cate of completion• Classroom poster

Teacher pocket folder kit:• Welcome letter• 6 lesson plans and worksheet answer key• Web overview sheet• Centsa-bucks and premiums poster

Student pocket folder kit:• 24-page activity book• 12 activity sheets• Centsables bio pages• Crosswords, word search brainteasers, and other games

Custom versions available.

12 13


The Centsables


Events Awards

Centsables character costumes are available for branch openings, school & community events, parades and more. Our event sta¤ can customize and produce a Centsables event for any size audience, anywhere in the country. Event elements are also available on an a-la-carte basis for do-it-yourself events.

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2009 ABA Financial Marketing Award

2009 FCS Portfolio Awards

2014 Parents’ Choice Award

2014 Cynopsis Kids!magination Awards

2015 Academics’ Choice Award

2013 Telly Award


The Centsables


Testimonials

We are interested in renewing our contract for another year. We have enjoyed working with the program and incorporating it into our bank’s strategic plan. We are hoping to increase our members this year.

LeAnn Hunt • Credit Analyst, State Bank of Davis_________________________________________________________________

Yes, we are very pleased with the Centsables and will renew the contract for another year. I can’t believe it has been a year already either!

Sue Newcomb • Lynrocten FCU_________________________________________________________________

The program has really taken o� and everyone seems to really enjoy how the program is working. We have actually opened a little more accounts than we expected and need to order some more Welcome Kits.

Misty Harder • Bank of Charles Town_________________________________________________________________

I just spoke with my friend Janet who works for CUAdvantage. I showed her our Centsables website and she was very impressed. I asked her to share it with other CU’s that she visits and she promised to do so. I hope you hear from some other credit unions, as we are very pleased with our site and the quality of the material. I explained to Janet that our site is special since no one else can have a site that is located within 25 miles of our CU. This makes us special and we can o�er something that no one in our immediate area has.

I appreciate the e�orts that are put into the website and look forward as it changes and develops.

Violet West • Vantage Point Federal Credit Union_________________________________________________________________

Hey Tony! Please send the renewal! We are thrilled to be part of The Centsables!!!

The Parenting Magazine that we are working with is really excited about the potential of The Centsables and we are too! The editor/publisher has many contacts in the Parental world around Western Kentucky and we are going to partner with her to make sure that this is a Grand Slam for CFSB and The Centsables!!

Jeremy Rose • Community Financial Services Bank

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Thanks for dropping o� that package of Centsables items for the boys. Nicholas, my nine year old could not stop playing with the Toro-Nado character. He sometimes struggles in math and it actually made that more fun for him. He is enjoying the comics and factivity books as well. He loves that stu�.

As a parent and financial advisor, I think it’s a great idea to educate kids about money so they are better prepared to deal with those kinds of issues when they get older. Your program could resonate with some of my clients with children and grandchildren. Keep the future issues of the comics coming as Nick is looking forward to them. Also, good luck and hope to see your program available through the firm.

William Burns • Morgan Stanley Smith Barney Senior Vice PresidentFinancial Advisor2 Jericho Plaza, Jericho, NY 11753

_________________________________________________________________

According to most recent Centsables penetration report we have 13,526 students and 180 teachers registered to access the Centsables features. I’m sure this figure will increase as the year goes on. What also interests us is the variety of subjects with which the Centsables are being used and also the range of grades – from elementary to adult ed.

Jeanette Stump • Detroit Newspapers in Education Assistant Manager/Partnership Programs

_________________________________________________________________

I wanted to follow up with you because we had our client appreciation event last night in honor of national “Teach Children To Save Day,” and it was a big success. I thought I would give you feedback from an advisor perspective. The kids loved the material. Even the little ones were intrigued because the comics are vivid and so well done. The older kids kept coming up to me and asking if I had more games and puzzles they could do. They were very excited to be able to check out the interactive website.

Kristi Van Vleck • Thomas E. Wagener and Associates A financial advisory practice of Ameriprise Financial Services, Inc.CRPC®, MBA Financial Advisor

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Mark DiPippa (631) 547-6210 [email protected] Intelisano (518) 668-2154 [email protected]

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