A New Era for Media and Entertainment CompaniesHow cloud computing is changing the M&E gameAdvances in technology and consumer behavior are transforming the way video content is delivered to users. The change involves migrating away from traditional broadcasting models and platforms towards digital distribution across an array of connected devices. This shift is triggering three major disruptions for broadcasters, each calling for the scalability, cost flexibility and agility of cloud computing.

They want more options, convenience and control.

demanding profound change in broadcasters’ tech culture and mindset

enabling broadcasters to change the game

1. Consumers now demand more choice than ever in the way they view video content

New OTT providers are rapidly developing and rolling out new products and experimenting with new consumer services.

2. More time pressures in bringing new o�erings to market

Rising prices for content rights, intensifying competition, and strains on legacy technologies are creating a need to reduce up-front tech investments and align costs with usage and revenues.

Broadcasters must respond and keep pace with agile, software-based OTT competitors into the video delivery industry. Cloud solutions enable broadcasters to realize four potential benefits:

3. Cost pressures on technology sourcing and operations

To learn how cloud is helping M&E companies navigate anew environment, visit the full POV here.

1. Faster speed to market closes the gap on the faster service delivery cycle of the OTT entrants

2. Scalability to handle spikes in workload, including live events, and surges in the popularity of new services

3. The ability to collect, store and conduct analytics on vast amounts of data, generating insights to drive personalization, service development, customer experience and one-to-one relationships

A Juniper Research report forecasts that 3.6+ billion people worldwide—half the global population—will be accessing cloud-based services by 2018, up by 50% from 2013.

4. Driving ongoing service innovation through agile development, constant iterative experimentation and a culture of “fail fast and fail cheap—then move on”

To find out what this means for M&E companies, visit the full POV here.

Consumer cloud solutions will continue to advance

These trends will likely continue, with directly sourced cloud solutions and managed services that leverage the cloud.

Cloud will increasingly be used to underpin video content delivery, including catch-up services

However, post-production storage, an area that is expensive and proprietary to post-production solution providers, must still be addressed. A cloud o�ering tailored to post-production storage would be a big step for broadcasters.

Cloud will complete the positive business case for “digital end-to-end” tapeless workflow from production to delivery

The small but highly engaged live-streaming audiences will be a valuable source of subscription and advertising revenues.

Access to video coverage of live events will become ever more democratized, global and social

In many markets, “hyper-convergence” is underway. The stage is set for more strong brands, ranging from retailers to consumer goods, to move into video distribution.

Cloud computing isn’t a game changer in itself, but it will play a vital role in helping broadcasters to keep pace with the disruptive and game-changing advances taking place all around them. The time to get on board is now!

Video distribution may cease to be an industry in its own right and become a function across industries

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Video content is the future of M&E—and the cloud is the future of video.

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DISRUPTIONS

POTENTIAL BENEFITS

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