a new era in agriculture · anadolu etap, as turkey’s first large-scale fruit and fruit juice...

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A NEW ERA IN AGRICULTURE

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Page 1: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

A NEW ERA INAGRICULTURE

Page 2: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

A NEW ERA INAGRICULTUREAnadolu Etap, as Turkey’s first large-scale fruit and fruit juice company

contributes to the health of future generations, provides economic development and a new investment opportunity for the country and

advanced technologies for Turkish agriculture.

Anadolu Etap has created Turkey’s first fruit brand, DOAL,by growing the most natural fresh fruit possible.

Discover Anadolu Etap’s journey and learn how we have grown to become Turkey’s largest fruit grower and fruit juice supplier.

Page 3: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

8 farms

3,000 HA of area

5,000,000 fruit trees

fruit juice processing plants3

230,000

ÇANAKKALE / KUMKALE FARM

tonnes fruit processed per year

1 packing house

TURKEY’S LARGEST FRUIT GROWER AND FRUIT JUICE PROCESSOR

Page 4: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

KUMKALEFARM

TAHİROVAFARM

BALIKESİRPACKING HOUSE

KARAPINARFARM

DENİZLİFARM

DENİZLİPLANT

1 23

10

6

45

ADANA R&D

FARM

URFA R&DFARMS

MERSİNPLANT

ISPARTAPLANT

8 9

7

5 MERSİN PLANT

Fruit processing capacityfor all fruits including citrus.

5 KONYA / KARAPINAR FARM

Turkey’s largest organic sour cherry farm on 160 HA, apple farm on 200 HA.

Contracted apple farm on 500 HA.

3 BALIKESİRPACKING HOUSE

Established on 20,000 m2, with atmospheric controlled cold storage warehouses, fully automatic calibration and packing machines.

DENİZLİ FARM Sour cherry and cherryon 160 HA.

2 BALIKESİR / TAHİROVA FARMPeach, nectarine, apple, pear,plum and cherry on 1,000 HA.

DENİZLİ PLANTFruit processing capacity for 100,000 ton/annually logistical advantage for export.

6

ADANA R&D FARMPeach, apricot and

nectarine on 120 HA.

8

URFA R&D FARMSPeach, nectarine, pomegranate

and sour cherry on 160 HA in North and South Farms.

Turkey’s largest organic pomegranate farm on

50 HA.

9

ISPARTA PLANTFruit processing

capacity for 100,000ton/annually.

10

71 ÇANAKKALE / KUMKALE FARMPeach, nectarine and apricot on 600 HA.

4

FARMS AND PLANTS

Page 5: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

THE WORLD IS CHANGING AGRICULTURE

IS GROWING

Page 6: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

BALIKESİR / TAHİROVA FARM

2017

1960

7.6 BILLION 9.6 BILLION

POPULATION INCREASERATE

2050

2050

WORLD POPULATION

NUMBER OF PEOPLE THAT1 HA OF FIELD FEEDS

+70%+30%FOOD DEMAND INCREASE RATE

TURKEY IS THE #1 IN EUROPE

#7 IN THE WORLDIN AGRICULTURE

RISING DEMANDFOR AGRICULTURE

Page 7: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

STRONGAGRICULTURAL

SECTOR STRONGTURKEY

Page 8: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

ANNUAL PER CAPITA FRUIT JUICE CONSUMPTION IN TURKEY (L)

2002 2017

4 13

ANNUAL PER CAPITA FRUITCONSUMPTION IN THE WORLD, 2017 (KG)

ITALY

141 80139 80 74123

BRAZIL TURKEY GERMANY SPAIN WORLD

FRESH FRUIT ANDFRUIT JUICE MARKETS ARE GROWING

Page 9: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Anadolu Group, Özgörkey Holding andthe Brazilian Cutrale Group established

Anadolu Etap in 2010 to meet the marketdemand for high quality fresh fruit and fruit juice.

A NEW PLAYER IN THE

AGRICULTURAL SECTOR

Page 10: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Anadolu Etap targets to become one ofthe leading fruit companies of Europe andto grow healthy fruits for healthy generations.

ÇANAKKALE / KUMKALE FARMHEALTHYFRUITS FORHEALTHYGENERATIONS

Page 11: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Setting out to be Turkey’s largest fruit and fruit juice producer, Anadolu Etap works to maintain the balance between people and nature,

to preserve natural resources, to meet the needs of future generations and to actively support regional development.

SUPPORTING SOCIAL, ECONOMIC AND

ENVIRONMENTALSUSTAINABILITY

Page 12: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Anadolu Etap invests in people to help empowerthe community. Women agricultural engineers andtechnicians working on Anadolu Etap farms are beingdeveloped to be future leaders. Anadolu Etap supportswomen entering the workforce and playing a full role inthe economy.

BALIKESiR / TAHiROVA FARM

2,000 people employed on the farms, of which 70% are women.

75% of 750 farmers participating in AgroAcademytrainings are women.

50% of students who are granted scholarships under AgroScholarship are girls.

25% of white collar employees are women.

INCREASING EMPLOYMENT AND WOMEN’S PARTICIPATION

Page 13: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

In August 2014, Anadolu Etap wasthe first agricultural company in Turkey

to publish and commit itself toSustainable Agriculture Principles.

Anadolu Etap considers social,economic and environmental sustainability

as its most important values and supportslocal economic development in all the areas

it operates in.

ÇANAKKALE / KUMKALE FARM SUSTAINABLE

AGRICULTURE SUSTAINABLE

FUTURE

Page 14: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

162 K TONS

FROM A SAPLING TO TURKEY’S LARGEST ORCHARD

Page 15: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

350 million USDThe largest investment in the sector

Competitive advantage - obtaining 50% of its revenue from exports to markets

ranging from Japan to the USA.

Partnership and know-how sharing with the world’s largest orange juice producer.

ISPARTA/GÖNEN FARM

TURKEY’S LARGEST INVESTMENT

IN THE SECTOR

Page 16: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Fruits processed at Anadolu Etap plants exceeded 200,000 tons.

Anadolu Etap becomes an international player inthe market by exporting 50% of total processed fruits

to Europe, the USA, Latin America and Japan.

2009

33,0

00

44,0

00

78,0

00

95,0

00

140,

000

145,0

0016

2,000

180,

000

230,

000

2010 2011 2012 2013 2014 2015 2016 2017

A LEADER IN FRUIT PROCESSING AND EXPORT

Page 17: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

A BRAND IS BORN ON FERTILE

SOIL

Page 18: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

From Turkey’s largest orchard, Turkey’s first fruit brand, ‘’Doal’’, fruit at its most natural.

Certified fruits are Responsibly Grown for those who care for healthy nutrition for themselves and their children and want to eat with confidence.

TURKEY’S FIRSTFRUIT BRAND

Page 19: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Doal fruits are sensitive to human beings, to nature and to land with international

GlobalG.A.P. and local Good Agricultural Practices certificates.

Doal fruits go through 600 different analyses andthe whole growing process is managed

by an integrated ERP IT system.

CERTIFIEDFRUIT

Page 20: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

100 different types of 10 fruits are grown. These are peaches, nectarines, apples, pears, pomegranates, cherries, sour cherries, apricots, plums and oranges.

Hundreds of fruit varieties are grown in our research farms.

Experienced Turkish and foreign engineers combine the best practices in the world together with modern growing techniques.

MORE THAN100 FRUITVARIENTS

Page 21: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

IMPORTANTSTEPS THAT

ADD VALUE

Page 22: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Anadolu Etap is leading many innovations ineconomic, technical, social and environmental areas.

Turkey’s largest fruit investment.

Turkey’s first fruit brand.

Turkey’s first company committed to executingtheir operations within the framework of the Sustainable Agriculture Principles.

The first laboratory approved byISO/IEC 17025 in the industry and high production standards.

Cultivation practices with modern techniques.

INVESTING FOR THE IMPROVEMENT OF THE INDUSTRY

Page 23: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

The first agricultural company that buildshigh standard housing for seasonal workers

providing safe and healthyconditions for them.

The first agricultural company that hasa nursery school within the farms for

the children of seasonal agricultural workers,which provides free and

continuous education (MİÇO Project).

IMPROVED OPPORTUNITIESFOR SEASONAL

WORKERS

Page 24: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

Anadolu Etap established a training center called “AgroAcademy” in 2012 to increase the standards in fruit growing and to provide sustainability.

Anadolu Etap trains women farmers to increase the quality of the female workforce and to support women’s participation.

AgroAcademy has educated 750 farmers, 75% of whom were women, on Sustainable Fruit Growing.

DEVELOPING THE COMMUNITY: AGROACADEMY

Page 25: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development

HEALTHY FRUITS FOR HEALTHY

GENERATIONSINNOVATION FOR

A SUSTAINABLE FUTURE

Page 26: A NEW ERA IN AGRICULTURE · Anadolu Etap, as Turkey’s first large-scale fruit and fruit juice company contributes to the health of future generations, provides economic development