Jewellery News Asia

Online Conference

“A New Era in the Diamond Industry”

Rajesh Lakhani Vice President, Kiran Gems Pvt Ltd INDIA

Kiran Gems is the world’s largest manufacturer of white diamonds*. We count on

our strengths below.

• 138 manufacturing units spreading across 1,000,000 sq. ft. of factory space.

• Workforce of over 31,000 trained and dedicated individuals, the largest in the Indian

diamond industry

• Processing over 5.7 million carats of rough to yield over 1.6 million carats of polished

diamonds annually.

• The only diamond company utilises Sarin Machines for 100% of its rough diamonds.

• World’s largest user of hi-tech machineries across all the factories.

• Acknowledged by all the major mining companies such as DTC and other direct

sources, to be one of the largest buyers of rough diamonds in the world.

About Kiran

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“A New Era in the Diamond Industry”

The Old Era in brief

• Legends say first diamonds were found at the alongside of Godavri, Krishna and

Penner rivers in India around 8,000 years ago.

• International diamond trade began when traders started transporting rough

diamonds from India to Arabia around 1,000 years ago.

• By the 16th century, Amsterdam and Antwerp became trade centers as they

offered better trade facilities.

• 1870, huge diamond reserves found in South Africa that turned on Diamond

Rush and eventually there was the emergence of De Beers.

• 1940s First ever campaign directed to spark desire for diamonds at consumer

level be De Beers- “A diamond is forever”.

Evolution (Certain Factors that affected the Industry):

• Supply of rough diamonds

• Manufacturing technology

• Economy

• Financing

• IT

• Govt.

• And largely Customers.(The effect of which percolates

through the total value chain).

“A New Era in the Diamond Industry”

“A New Era in the Diamond Industry”

Customers. Customers have come off an age, and irrelevant to their place in value chain, are affected by the

following factors:

• Business: What value can it offer compared to competition , meeting and exceeding his need.

• Initially: product was important.

• Now: Product, Quality, Authenticity, Consistency, Availability, Service, Price etc.

• External Factors: Govt. policies, banking regulations etc.

• Like economic reforms in China, India, Brazil, Russia are promising signs.

• Immediate communities: Family, Friends and colleagues.

• Opinion Leaders: An established expert of the field.

• Social Media/ Internet: Online reputation and Speed of information.

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Customers’ evolving Business Environment.

-Staying attuned with customer is the “mantra”

“A New Era in the Diamond Industry”

“A New Era in the Diamond Industry”

Opportunities

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“A New Era in the Diamond Industry”

Opportunities

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“A New Era in the Diamond Industry”

Opportunities

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“A New Era in the Diamond Industry”

Opportunities

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“A New Era in the Diamond Industry”

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Opportunities

“A New Era in the Diamond Industry”

• Competition from other alluring product items.- smart phones, tablets.

• Establish Transparency and Trust.- Clear the doubts.- Educate and increase

awareness.

• Finite resource.- limited rough supply.

• Profitability.- Reducing margins due to competition.

Challenges

“A New Era in the Diamond Industry”

Solutions

Generic Marketing and Create Desire:

• Competition from other alluring product items.- smart phones, tablets.

• Establish Transparency and Trust.- Clear the doubts.

Innovate, Integrate and Value Addition:

• Finite resource.- limited rough supply.

• Profitability.- Reducing margins due to competition.

“A New Era in the Diamond Industry”

Thank You. Kiran Gems Pvt Ltd

India.