a new revenue stream for publishers - visualdna · you read3 hich airline do you y ith ale age o...
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A newrevenue streamfor publishers
&
CONTACT US67-71 Shoreditch High Street, London E1 6JJ+44 (0) 20 7734 7033 | [email protected]
ABOUT
VisualDNA
We use patented image-based personality tests to understand and segment people online
BEHAVIOURAL INFERENCE TECHNOLOGYuses machine learning algorithms to infer profiles for unknown users based on behavioural patterns of quizzed users
INFERENCEENGINE
INFERENCEENGINE
MILLIONS OFPROFILES
VDNA
PROFILE
PROFILEFILEIL
VDNA
PROFILE
PROFILE
VDNA
PRO
FILE
FEMALE
31-34
MARRIED
£100K-£150K
YOUNG MOTHER
APARTMENT
TENNIS
OPERA
VDNA
PROFILE
PROFILEDUSER
VDNA
PROFILE
UNKNOWN
USER
UNKNOWNUSER
ABOUT
CallcreditOne of three licensed credit bureaus in the United Kingdom
43.5 millionmarketable individuals
26 millionhouseholds
30 millionemails
15 millionmobiles
20 millionlandlines
ABOUT THEIR HOUSEHOLD?
Property Type, Tenure,
Size and Council Tax Band
HouseholdIncome
Presence andAge of Children
HouseholdComposition
SocialClass
Length ofResidency
Lifestage
AgeCredit
Risk
Marital
Status
Channel
Preference
Engagement
with Technology
Financial
BehaviourInsurance
Renewal Dates
ABOUT THE INDIVIDUAL?
OFFLINE
ABOUT
Data OnboardingVisualDNA creates a new revenue stream for publishers
We enable publishers to increase advertising revenue by mapping valuable first party offline data to their online audiences
ONLINEONLINECIG OFFLINE
NA ONLINENNDNDVD
VDNA ONLINE
VDNA ONLINEVDNA ONLINENE
CIG OFFLINE
112222
3333333333 VVisualDNA Database
300MLIVE COOKIES 43.5M434
RKETABLEARMA
IVIDUALSDIVINDI
43.5MMARKETABLEINDIVIDUALS
44444
BENEFITS
What Are They?Increase your revenue while protecting your data
INCREASED AUDIENCE DATATag your visitors with rich offline data to build a more targetable inventory for display ad sales
INCREASED CPMsAdvertisers automatically recognise additional data on your users and bid more to place ads on your site
DATA AUGMENTATIONAppend valuable audience insights to your CRM database including CAMEO segments
SIX-FIGURES PER YEARA typical publisher can earn up to six-figures annually in new revenue from advertisers
BENEFITS
WHYanalyticsTIMELINEWatch and compare how your audience changes in real time, by the hour and from day to day
TOP SEGMENTSInstantly see which segments are most representative of your site audience
3 UNIQUE VIEWSEasily switch between views to understand the composition of your site audience in more detail
Choose your Audience
Emotive Demographic
Brands andPreferences
Intent
Callcredit
Callcredit SegmentsReach
Cameo UK 01A 90k
250k
2m
540k
1.6m
105k
575k
1.2m
Cameo UK 01B
Urban Living Professional Singles & Couples
Cameo UK 01D
Cameo UK 02A
Cameo UK 02B
Cameo UK 02C
Cameo UK 03A
Cameo UK 02D
Segments
Cameo UK 03B
Cameo UK 03C
Cameo UK 03D
Cameo UK 04A
Cameo UK 04C
Cameo UK 04B
630k
Cameo UK 04D
Cameo UK 04E
Cameo UK 04F
Callcredit �r�an �i�ing �ro�essional Singles � Cou�les
Cameo UK 01C 11�
Cameo UK 02A 4�
Cameo UK 02C 4�
Cameo UK 03A 3�
14�
3�
4�Cameo UK 01D
��
12��orty��our� �ost are starting out or de�elo�ing high �ro�le careers and ha�e little interest in �amily �ormation at this stage in their li�e� �hey are e�tremely �ell educated and �nd em�loyment in �ro�essional� managerial or �hite collar �ositions �hilst others ha�e highly �aid �lue collar �ositions� �ousing stoc� consists o� a com�ination o� terraces and �ats� �ut most ha�e li�ed in the same house �or less than ten years� �ecause o� a com�ination o� their �urgeoning careers and their lac� o� children� the indi�iduals in this consumer grou� ha�e �uite a signi�cant dis�osa�le income� �ost ho�e�er are thin�ing more a�out the here and no�� s�ending their money on lu�ury goods� rather than in�esting �or the �uture�
�here do you sho� � �hat do you do�or leisure�
�hich �rand o�trans�ortation do
you �re�er�
�hich maga�ine doyou read�
�hich airline doyou �y �ith�
�ale
��� ���
Age ����� �o childre n
������
���
���
���
���
Cameo UK 03C 3�
Cameo UK 04A 3�
3�
Cameo UK 04B
3�
Cameo UK 03D
3�
Cameo UK 03B
3�
Cameo UK 04D 2�
Cameo UK 04E 2�
Cameo UK 04F
2�
Cameo UK 01A
Cameo UK 01B
Cameo UK 02D
Cameo UK 02B
Cameo UK 04C
BENEFITS
Enhanced TargetingPublishers, agencies and advertisers target against VisualDNA and Callcredit
audience segments for addressable marketing and advertising solutions
FAMILY FOCUSED
BANKS WITH HSBC
LIVES IN MANCHESTER
LONG HAUL FLYER
USES A CREDIT CARD
EXAMPLEA global credit card provider driving awareness for a new rewards card
PROCESS
How Does It Work?User logs into publisher website (or enters postcode)
MD5 hash encryption codes email / postcode into a 32-character string
222
CD6A A 140153
A12
CF40
A7FAA1F2B570E1
CD6AA140153A12CF4
333The hashed email / postcode is attached to user’s VisualDNA cookie ID
LOGIN
Email:
1111
Hashed emails / postcodes are checked and matched against Callcredit’s offline database of 43.5m consumers(Callcredit emails are alsoencrypted to facilitate a match)
Callcredit’s offline records are appended to VisualDNA cookie ID
CD6AA140153A12CF4
CD6AA140153A12CF4
CD6A44CCDD444
CD6AA140153A12CF4
5555
CODE CODE
PROCESS
How Do We Get Started?Simple three-step integration for web pages in less than an hour
1. DEPLOY VISUALDNA AAT CODEThis code should be deployed across all pages of your website and is used to synchronise users with advertising platforms and track page views
2. DEPLOY VISUALDNA CONVERSION CODE FOR POSTCODESThis code should be injected into the page following a successful entry of a users postcode and will associate the VisualDNA cookie of the user with that user’s postcode
3. DEPLOY VISUALDNA CONVERSION CODE FOR EMAIL ADDRESSESThis code should be injected into the page following a successful login or registration of a user and will synchronise the VisualDNA cookie of the user with the hashed email address
CODE
OUR PROMISE
Data Security
PROTECT YOUR DATAVisualDNA does not collect data from your site
RETAIN YOUR AUDIENCEVisualDNA does not resell your audience data to be used elsewhere
PRESERVE YOUR SALES CHANNELSVisualDNA does not create a direct sales channel conflict
We protect your audience and data
OUR PROMISE
Commitment To Privacy
VISUALDNA COOKIES ARE ANONYMISEDThey do not contain personally identifiable information (PII)
VISUALDNA ONLY ACCEPTS ONE-WAY HASHES
VISUALDNA PROVIDES NOTICE AND CHOICEThis includes the opportunity for consumers to opt-out
Industry-leading privacy program
CONTACT
Get In Touch
67-71 Shoreditch High Street, London E1 6JJt: +44 (0) 20 7734 7033e: [email protected]
@VisualDNA
www.linkedin.com/company/visualdna
www.youtube.com/VisualDNAtv