a new vision a powerful constituency. mike roache – vision2025 program manager jess kendall –...

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a new vision a powerful constituency

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Page 1: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

a new vision

a powerful constituency

Page 2: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

• Mike Roache – Vision2025 Program Manager

• Jess Kendall – PYL Communications Manager

• Asren Pugh – Movement Building Program Manager

Page 3: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

What is the plan?

• supporting us all to try new things

• building a powerful constituency that delivers a positive vision for nature

• demonstrating our power to change political and economic systems so they value and protect nature

Page 4: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

The agreed vision

A prosperous and healthy Australia where nature is valued and protected by our political and economic systems, championed by a powerful and effective constituency.

Page 5: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

A positive plan

Launch our vision

Demonstrate our power!

CoDesign Create our positive Vision

ListenWhat does nature

mean to you?

State of NatureReset the

conversation

Movement BuildingOrganising Leadership Collaborating Measuring Learning

Page 6: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

What is State of Nature?

• State of Nature is about resetting the conversation

• We need to start new dialogue with our current supporters

• We need a genuine dialogue with new audiences that we currently don’t engage

Page 7: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

Resetting the Conversation

• The problem is real.

• It affects you as an individual in real ways.

• But we can solve it together.

Page 8: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

Character Profiles

• Jackie from St Kilda is the lead customer support manager for a large IT company.

• Samantha is a hospitality manager at a four star hotel in Canberra.• Terrence is a divorced father in his 40s from Rockhampton and owns and runs a

seafood retail business.• Nadia is a postgraduate fashion design student from Glenelg.• Tom is a business analyst in his late 20s who lives in Geelong.• Rory is a doctor in his early thirties from Parramatta and is a member of a local

mountain biking group.• Sharon is a married, stay at home mother of four from Perth.• Eamon is an apprentice mechanic who lives in Maroochydore.• Dave is a father of three who coaches community sport and works as floor

manager at Harvey Norman in Fremantle.• Jennifer is Chief Executive of an industry super fund in her mid-40s from

Woolloongabba 

Page 9: A new vision a powerful constituency. Mike Roache – Vision2025 Program Manager Jess Kendall – PYL Communications Manager Asren Pugh – Movement Building

What next?

• PYL is a backbone organisation that is about supporting collaboration

• We will be discussing with you about how PYL can benefit you and your organisation

• PYL is about listening and we want to listen to you and get feedback