A new way of working with the website at Statistics Sweden

Christine Uhrlander LindbomUnit head, Editorial office

Communication department

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Organisation

• On 1 January 2008 the new Communication Department was founded.

• Four units: Customer Service, Marketing, Information and Publishing and the Editorial Office.

• 64 people

• Two cities: Stockholm and Örebro

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Organisation, cont.

• From a decentralised to a centralised publishing process where different competencies are used and developed.

• Employees at the Communication Department have become specialists in their area.

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www.scb.se

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Web publishers

• Five web publishers (more to be recruited)

• EPi Server

• Tables and graphs, press releases and reports.

• Plan the yearly publications 

• All statistical products at Statistics Sweden will have been “taken over” during this year

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Press service

• Writing and editing press releases

• Responsible for all communication and cooperation with the media.

• Co-operation with the web publishers

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Translators

• Two in-house translators

• Translating and proofreading information to be published on the English version of www.scb.se

• Co-operation with web publishers and press service

• All translations are to be ordered in advance by the responsible statisticians or the web publishers.

Publishing a press release

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Press release

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Web editors

• Two web editors

• Responsible for the way we address the visitors to our website and language guidelines

• Writing and editing new pages on the website

• Assist statisticians and others who want to improve their product pages

• Co-operation with web developers and marketing.

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Web developers

• Responsible for the structure, layout and development of the website

• Involved in developing new applications and web pages

• Set up the requirements for the programmers to follow when it comes to development

• Improving the search function, the interface and functionality of the databases and the publication calendar

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Web developers, cont.

• Long-term planning of the website.

• Examples of questions right now are: How involved should Statistics Sweden be in the new www community? – Should we chat, blog, be present on Facebook? – How do we reach the next generation with our

statistics?

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Other groups

• Library– Responsible for updating the general links

• Customer Support– Contribute with ideas on how to develop the site

• Marketing– Provides the directives on what to promote on the

start page. – Support the web editors with the texts directed

towards a certain target group.

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