A Personal Logo

Grade 10 Visual Arts

Portfolio and Logo Design

Specifications:• Create a design that represents your

identity.

• This design is to be placed on a Bristol board sized portfolio and on the cover of your VRJ.

• Create a Tag for your Portfolio and a Logo for the cover of your VRJ

• Media will be your choice (dry media).

Personal Logos

Research:

• Collect images from various graphic artists, graffiti, logos, monograms, and/or interesting typography.

• You must also have at least 4 thumbnails of interesting text-based images.

Logo or Trademarks

• A special symbol that is associated with the product.

• Logos take three forms:• Monograms (KFC)

• Visual symbols (Toucan Sam)

• Abstract symbols (Nike “swoosh”)

Brand Name

• A word or group of words that a business uses to distinguish its products.

• Brand names should be distinctive, easy to remember, say something about the product, and communicate a positive image.

Abercrombie & Fitch

• Infamous Catalogue

• Promoting a lifestyle

• Controversy = more attractive

Brand names

• Sports wear logos

• Action, college look, athlete, mountain, elegant (airline)…

Monograms

• Calvin Klein monogram

Logos- Visual Symbol

• Ambulance

• From Biblical story

Logos- Visual Symbol

• Ambulance

• From Biblical story

Award Winning Logos

• Michael Jordan Logo.

• Used by Nike to sell sports equipment.

• Celebrity endorsement.

• Called a “property”.

Car Logo – Abstract Symbol

• Pick up some references to speed.

• Could there be other references?

• Lifestyle; Stability; Propeller; Cultural references…

Definition from www.artlex.com

Experimentation and Preliminary sketches:

• Experiment with a variety of dry media, stencils, and cut outs.

• Create at least 10 thumbnail sketches of possible ideas for your design.

• Make sure to include some tags as well as logos.

Award Winning Logos

• Acme Locksmith.

• The shape of the ‘a’ evokes a combination lock.

Prototype:

• Select your three strongest ideas and develop them further (add or erase elements).

• With your partner or group, decide on a final design.

• Improve your design and create a final drawing of your personal logo.

• You may use various types of paper, pastel, pencil crayon and/or pencil.

Subway Logos

• Notice how the text reflects the service performed.

Award Winning Logos

• Coca Cola Christmas 1938 Spread.

• Developed this look• Red, white…• Appeal to nostalgia

and lifestyle.

Award Winning Logos

• Star Semen.

• Angus livestock breeding.

Presentation:

• You then create the design on the front flap of your portfolio.

• You may use construction paper to cut out your design and adhere it to your portfolio, pastel, oil pastel or a variety of other media.

Presentation:

• Also consider trimming the front flap of your portfolio in order to ensure easy access.

• You must also create a logo design for the cover of your Visual Resource Journal using oil pastels.

Text Based Logo

• Aqua natural

• Elegance and bottled water.• Target a lifestyle.

Award Winning Logos

• Catholic Church’s Archdiocesan Youth Commission, 1978.

• The power of suggestion.

• Actually in use until deciphered.

• Before widespread allegations of sexual abuse.

Peer Review and Reflection

• You will then be given the opportunity to look at and make assessments for learning.

• Switch your portfolio with a colleague and make constructive comments for improvement

• Examples:

• things you would add, change, delete, do differently

• things you really like, want to see more of, and wonder about.

Graffiti

• Downtown Atlanta from Blue Distortion

• “the illegal or unauthorized defacing of a building, wall or other edifice or object by painting or otherwise marking it with words, pictures or symbols.” www.nationaltcc.org/tcc

Definition from www.artlex.com

Graffiti

• Graffiti Boy- Gas Town, Vancouver Photo by A. Romon

• "...any spontaneous or unauthorized writing or drawing on walls, vehicles, and other public places. It is typically obscene or political in character, but a great deal of humor and wisdom can also be found." (Crystal 181)

www.uncp.edu/home/canada/work/allam/1914-/language/slang.htm • Graffiti alley - Toronto

• “Tame”, Graffiti from Queen St. TorontoImage from http://krlphotography.typepad.com/photos/architecture/graffiti3.html

Graffiti

• Blended lettering – value and form

Definition from www.artlex.com

Graffiti

• Door, Downtown Toronto

• The words or pictures scrawled or scratched in public places, particularly on walls - could be political messages, personal notes, advertising, curses amongst others.

• myweb.tiscali.co.uk/temetfutue/glossary/glossaryG.htm

Definition from www.artlex.com

Graffiti

• Anti-Graffiti poster

• Bexley

Definition from www.artlex.com

Graffiti

Graffiti

• Red Graffiti

• http://www1.istockphoto.com/file_thumbview_approve/1218903/2/istockphoto_1218903_red_graffiti.jpg

Graffiti

• Lazer Graffiti

• Graffiti Research Lab in Holland

• Crack is Whack – Harlem, NYC

• Keith Haring

• Queen St. West (near Bathurst)

• Entrance to Graffiti ally

• Queen St. West (near Bathurst)

• Blending, sharp lines, form

• Queen St. West (near Bathurst)

• Ally

BRANDS AND LOGOS…product differentiation, relevance, esteem, and knowledge.

• Queen St. West (near Bathurst)

Banksy

• Swept Under The Carpet

• Though it appeared in north London, this mural depicts a maid who cleaned the artist's room in a Los Angeles motel.

Banksy

• War and Peace

• This work was part of a peace protest outside the Houses of Parliament on May 11, 2006 in London.

Banksy

• Art Attack

• During his trip to Palestine, Banksy created nine images on Israel's West Bank barrier.

Banksy

• Withdrawal Symptoms

• A spray painted depiction of a cash machine grabbing a child adorns a wall in Exmouth Market, London.

Banksy

• Banksy of EnglandA 10 pound note by Banksy showing the face of Princess Diana in place of Britain's Queen Elizabeth II. It went on display at Bonhams Auction House, London, on Oct. 22, 2007.

Banksy• The Last

Laugh

• This painting, entitled Laugh Now, is from 2002 and was displayed during the Warhol vs Banksy exhibition.

Roadsworth

• Montreal Street Artist

• “Plug, Male”

• Interventions

• Exiting environment, street signs and markings

Roadsworth

• Residents really wanted a bike lane

• City denied

• Created a bike lane

Roadsworth

• NA Footprint

• Arrested and charged

• 500 counts of vandalism

• $500 000

Roadsworth

• “Lifeline”

• The artistic community intervened

• Controversial

Roadsworth

• “Zipper”

• Media

• Community service and public commissions

Port Credit Crosswalk

• Jim Tovey

• Public sculpture

• Website Url http://www.talking-dog.com/photos/italy/italy-Images/142.jpg

Demo

• Title, Artist. 1990.

• Key point

• Relation to move

• Website Url http://www.talking-dog.com/photos/italy/italy-Images/142.jpg