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SNAPCHATA Policy Primer

Photo by Flickr User @AdamPrzezdziek

WHAT IS SNAPCHAT?

T. Franklin Waddell.

“a mobile messaging application where photographs, text, and video are ephemeral (e.g., disappearing

within 10 seconds) rather than permanent.”

Waddell, T. F. (2016). The Allure of Privacy or the Desire for Self-Expression? Identifying Users’ Gratifications for Ephemeral, Photograph-Based Communication. Cyberpsychology, Behavior, and Social Networking, 19(7), 441–445. https://doi.org/10.1089/

cyber.2015.0677

Snapchat is governed by two main Policies. The “Terms Of Service” & Privacy Policy.

“We’ve drafted these Terms of Service (which we call the “Terms”) so you’ll know the rules that govern our relationship with users. “

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

Clicking “I agree” is a digital version of signing a contract.

Snapchat grants users a royalty free license to use their services, provided users adhere to the TOS and other usage policies. Users must be over 13 and legally able to enter into a binding contract to use their service. Snapchat does not verify this except for services requiring a credit card.

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

PROHIBITED CONTENT

• Content that violates someones privacy, copyright, trademark, or intellectual-property.

• Content that aims to defame, bully, harass, or intimidate.

• Content containing pornography, graphic violence, threats, hate speech, or incitements to violence.

• Spam or solicitation attempts. Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

WHAT DO USERS AGREE TOO?

Image by Flickr User @Jon Collier

“You alone remain responsible for the content users create, upload, post, send, or store through the Service.”

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

LICENSING SNAPS

Users provide Snap Inc with a worldwide, royalty-free, sub-licensable, and transferable license for their content when using “Snaps”.

For the “limited” purpose of providing, operating, developing, promoting and improving services. As well as researching and

developing new services.

Flickr User Virginia BarretoFlickr User Ariel Chang

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

Flickr User Modesto del Río Flickr User Kenya Allmond

LIVE, LOCAL, & OTHER CROWD-SOURCED SERVICES

The license users agree too for these services is broader.Along with the worldwide, royalty-free, sub-licensable, and transferable license for content sent via these services users also agree to: • A perpetual license to create derivative works from their content.

• a license to redistribute content on any and all other media (including those created in the future)

• A worldwide & perpetual right to their likeness & name if require

• Waiving of compensation for content uploaded to these services

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

The Terms of Service require a perpetual license for content that is supposedly deleted off their servers.

If content is not being deleted, it may violate the Federal Trade Commissions Regulations that prohibits unfair and

deceptive acts and practices.

Snap Inc Claims that “Delete is our default”

Young, D. (2013). Now You See It, Now You Don’t, Or Do You: Snapchat’s Deceptive Promotion of Vanishing Messages Violates Federal Trade Commission Regulations. J. Marshall J. Info. Tech. & Privacy L., 30, 827.

Snapchat Inc reserves the right review all content on its service, and remove any content it sees fit. However it does not take responsibility for content provided by its users nor does it guarantee it that content

will meet it’s TOS.

“We may access, review, screen, and delete your content at any time and for any reason, including if we think their content

violates these Terms.”Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

Snap Inc can delete a users content or account at will for any reason. They do not guarantee that content will meet their own TOS.

And Snap Inc can use content however they like, forever, and not pay users anything

Including if they or users terminate their account!

“Regardless of who terminates these Terms, both users and Snap Inc. continue to be bound by Sections 3, 6, 9, 10, and 13-22 of the Terms.”

Terms of Service – Snap Inc. https://www.snap.com/en-US/terms/

SNAP INC COLLECTS INFORMATION ABOUT USERS.

Image by Flickr user @Ruben Mollina

LOCATION INFORMATION

Depending on settings Snapchat may access and store their precise location using methods like GPS, Wi-Fi access points, and their phones internal sensors.

Photo by Flickr user @Andrea_44

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

USAGE INFORMATION

• How users use Snapchat e.g. What Filters users use.

• Their interactions with others, inc names, dates, & the number of messages users send.

• Who users Snap the most.

• Interactions with Snaps (When users open them or capture a screenshot).

Image by Flickr User @Thomas HawkPrivacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

PHONEBOOK INFORMATION.

With consent Snapchat retrieves information from

their phonebook.

Photo by Flickr User @Anthony EastonPrivacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

DEVICE INFORMATION

•Phone number•Devices hardware & Model• Operating system version• Unique identifiers• Browser type• Language• Network Information

Photo by Flickr user @Chuong Le [LeSy]Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

CONTENT INFORMATION / METADATA

• Information about their content e.g. has their friend has viewed it.

• Metadata for their content.

Photo by Flickr User @Mace Ojala

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

THIRD PARTY INFORMATION

• Snapchat may obtain information from other users & combine it with information they already have about users.

• Information from other companies/third party sources and combine with the information we collect through our services.

• They may log information via their website about users.

Photo by Flickr user @thomasPrivacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

Users can download a copy of the data Snap Inc has collected on them by going to

accounts.snapchat.com & clicking on “Data”

https://www.snap.com/en-US/privacy/our-approach/

WHAT DOES SNAPCHAT DO WITH THIS INFORMATION?

Image by Flickr user @Ruben Mollina

SNAP INC BUSINESS USAGE

Usages related to delivering Snap Incs products, including communicating with users, developing new products, Personalising

services, enhancing security products, enforce TOS and more.

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

SHARE WITH AFFILIATES

Entities within the Snap Inc. family of companies.

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

SHARE WITH ADVERTISES

Image by Flickr user @Ruben Mollina

In the aggregate or after de-identification.

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

SHARE FOR LEGAL REASONS.

• Compliance with a valid legal request.

• Protecting the rights, property, and safety of Snap Inc, its users, or others.

• Fraud and security concerns.• To enforce the Terms of Service.

Image by flickr user @GentleHorizons

SHARE IT THIRD PARTIES

• For the purpose of merger or takeover• Those who deliver services on Snap Inc’s behalf.

Privacy Policy – Snap Inc. from https://www.snap.com/en-US/privacy/privacy-policy/

Terms of Service are a binding legal document.

Make sure you know what you are agreeing too before you click “I agree”!

• Electronic Frontier Foundation. (n.d.). Retrieved 2 November 2016, from https://www.eff.org/

• Graves, A. (2016). Snapchat Readers’ Advisory. School Library Journal, 62(6), n/a.

• Privacy Center – Privacy Policy – Snap Inc. (n.d.). Retrieved 2 November 2016, from https://www.snap.com/en-US/privacy/privacy-policy/

• Target and Snapchat suffer major data breaches. (2014). Computer Fraud & Security, 2014(1), 1–3. https://doi.org/10.1016/S1361-3723(14)70001-6

• Terms of Service – Snap Inc. (n.d.). Retrieved 2 November 2016, from https://www.snap.com/en-US/terms/

• Waddell, T. F. (2016). The Allure of Privacy or the Desire for Self-Expression? Identifying Users’ Gratifications for Ephemeral, Photograph-Based Communication. Cyberpsychology, Behavior, and Social Networking, 19(7), 441–445. https://doi.org/10.1089/cyber.2015.0677

• Young, D. (2013). Now You See It, Now You Don’t, Or Do You: Snapchat’s Deceptive Promotion of Vanishing Messages Violates Federal Trade Commission Regulations. J. Marshall J. Info. Tech. & Privacy L., 30, 827.