a post apocalyptic assessment of mobilegeddon final
TRANSCRIPT
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
A Post-Apocalyptic Assessment of Mobilegeddon
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
MEET THE SPEAKERS
Joe StephenDirector, Native
Demand Strategy, Yahoo!
Aaron LevyAccount Executive,
Elite SEM
Danny HenDirector of Sales &
Partnerships, Camilyo
3Yahoo 2015 Confidential & Proprietary.
THE NEWCONSUMER JOURNEY
ADAPTING TO
J O E S T E P H E N S | D I R E C T O R , S E A R C H & N A T I V E S T R A T E G Y
4Yahoo 2015 Confidential & Proprietary.
THE EVOLVING CONSUMER
WHAT WE’LL COVER TODAY
E-COMMERCE AND THE SMARTPHONE
TOOLS FOR THE NEW CONSUMER
JOURNEY
Yahoo 2015 Confidential & Proprietary.
Currently, 1/5 of users are Smartphone Dominant
SMARTPHONE DOMINANT
18% TODAY
Yahoo 2015 Confidential & Proprietary.
Early Smartphone Dominants tend to be female Millennials and parents…Proportion of subgroups that are Smartphone Dominant
FEMALES W/ CHILDREN 18-34
37%
FEMALES 18-34
29%
MALES 18-34
21%FEMALES 35-64
16%
MALES 35-64
11%
18-3435-64AGE GROUPS │
SMARTPHONE DOMINANT 50%0%
8Yahoo 2015 Confidential & Proprietary.
…due to the smartphone being tuned to the active lifestyle of parents with young kids
AGREE STATEMENTS TOTAL WOMEN 18-34 PARENTS 0-6
I'm using multiple devices at the same time more often than I did in the past 51% 62% 61%
My smartphone is the main way I access the internet, and I only use my computer to fill in the gaps with the things that aren't easy to do on my smartphone
28% 40% 42%
I often start things on my computer but move to my smartphone because I need to continue the activity on the go 28% 33% 37%
Yahoo 2015 Confidential & Proprietary.
57% WITHIN 5 YEARS
SMARTPHONE DOMINANT
18% TODAY 47% WITHIN 2-3 YEARS67% IN TOTAL
33% NOT LIKELY TO BE
In the next 5 years, Smartphone Dominants will grow 5x
10
Developing for larger screens
Creating experience for cross-screen, not
mobile only
Adapting to trends in the app revolution
Factors that will expedite the shift to a Smartphone Dominant world
Yahoo 2015 Confidential & Proprietary.
63%Apps
37%Browsers
2013 2014
Time Spent in Online Retail Distribution
52% 66%
Mobile Desktop
Source: Comscore, Internet Retailer
Online Retail is shifting to mobile & apps
Yahoo 2015 Confidential & Proprietary.
60% OF PURCHASES
INFLUENCED BY ONLINE RESEARCH
The shift to mobile is changing the consumer purchase path
50% OF CONSUMERS CONSIDER MORE
BRANDS THAN BEFORE
4.5ACTIONS AFTER THE
INITIAL MOBILE SHOPPING SEARCH
Source: eMarketer, Yahoo Point of Influence
Yahoo 2015 Confidential & Proprietary.
Adapt your digital strategy to reach consumers across the funnel
• Programmatic Video• In-stream Native Ads
• Non-brand Search• Feed-based Product Ads
• Brand Search• Remarketing(Site, Search,
Device ID Remarketing)
Yahoo 2015 Confidential & Proprietary. 14Yahoo 2015 Confidential & Proprietary.
Creating native experience beyond the SERP
Effective Integration
Aligned Objective
Overt Transparency
Yahoo 2015 Confidential & Proprietary. 15
Maximize the native opportunity with ease
Title Description Image
16
New and upcoming opportunities on Yahoo Gemini
YAHOO 2015 CONFIDENTIAL & PROPRIETARY.
N A T I V E V I D E O A D S
M O R E S E A R C H V O L U M E
G R E A T E R R E A C H A N D T A R G E T I N G
W I T H F L U R R Y
C O N V E R S I O N S A N D M O R E W I T H
D O T
PIVOT AD STRATEGY TO
REACT TO MOBILE BEHAVIOR
CREATE A DIGITAL STRATEGY THAT IS INLINE WITH CONSUMER BEHAVIOR
REACH THE ENTIRE FUNNEL WITH NEW
AD TOOLS
CONSTANTLY EVOLVE WITH
RAPID CHANGE
yahoogemini.tumblr.com
developer.yahoo.com
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
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Thank you!
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BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
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Thank you!
Succeeding in the post Mobilegeddon era
We help our partners provide
effective online presence and
marketing services to over
50,000 small & medium
business worldwide
Camilyo
An all-in-one, Omni-channel, marketing
platform, focusing on maximizing leads
capturing and generating transactions
across multiple
online channels.
What Is Camilyo?
Typical SMB Account
• Small marketing budget
• Destination site is not mobile friendly
• Destination site is not optimized for conversion
• Lack of responsiveness
The Outcome
Traffic Lead
Deal
Not optimized
50%-80% loss
Current campaigns• Campaigns are optimized
• Conversion is not optimized
• SMBs are not engaged• Missing leads• Loosing faith
Camilyo
Presence
Social Engagement
Lead Conversion
Lead Handling
Camilyo Presence
Presence
Social Engagement
Lead Conversion
Lead Handling
Responsive+Site Builder
Cross Platform Commerce
• Boosting old site to Responsive+ site
• Auto-creation of Mobile landing-page
• Keep original responsive website
Camilyo Conversion Apps
Call Me Back
Appointment Scheduler
Multi Channel Coupons
Before-You-Go
Average 30% conversion uplift
• Call-me-back • Appointment booking• Before-U-Go (Exit Intent)• Coupons• Contact form• Customer Feedback• Video
Camilyo Lead handling• Notifications• Reminders• CRM• Action Center• Interactions Log• Activity Dashboard
CRMDashboard
Action Center
Camilyo Convert• Enhance existing sites with
conversion apps with no need to access the site code
• Auto generate a mobile friendly landing page enhanced with conversion apps
• Auto embed pixels and tracking codes
• Capture all leads and interactions
• Get the SMB hooked on results
The Outcome
Traffic Lead Deal
Traffic Lead Deal
Improve conversion
by 30%
Improve close rate
by 50%
SummeryThe new Camilyo Convert will:• Eliminate manual destination setup• Enhance conversion rates by an average of 30%• Capture all leads to an integrated CRM• Get the SMBs engaged with alerts and notifications• Demonstrate AdWords ROI• Get more SMBs hooked on AdWords success!
Thank You!
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Thank you! Questions?