a practical application of behaviour change techniques into road safety education initiatives laura...
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![Page 1: A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher Cornwall Council](https://reader036.vdocument.in/reader036/viewer/2022062805/5697c0261a28abf838cd59e5/html5/thumbnails/1.jpg)
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A practical application of
behaviour change techniques
into road safety education
initiatives
Laura HurstEvidence Based Researcher Cornwall Council
![Page 3: A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher Cornwall Council](https://reader036.vdocument.in/reader036/viewer/2022062805/5697c0261a28abf838cd59e5/html5/thumbnails/3.jpg)
A practical application of behaviour change techniques into road safety education initiatives
Laura Hurst
Evidence Based Researcher
![Page 4: A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher Cornwall Council](https://reader036.vdocument.in/reader036/viewer/2022062805/5697c0261a28abf838cd59e5/html5/thumbnails/4.jpg)
• How did the Cornwall Road Safety team begin its journey towards using BCTs ?
• How could we be sure we were making a difference?
• How we could be more confident that we were changing behaviour?
• How we set about making the considering of which Behaviour Change techniques were most appropriate for our various interventions Paula Wellings
Casualty Reduction ManagerCornwall Council
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Overview
• Road Safety initiatives
• Why use BCTs
• Which BCTs to use
• Cornwall Council case studies
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Road safety initiatives
• Only use a few BCTs
• Short-term changes in attitude
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Why use BCTs
• Common language
• Evaluation
• Build an evidence base
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1. Information Giving
BCT2Consequences
BCT3Others
approval
BCT1Risks
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2. Teaching
BCT4 Instruction
BCT5 Demonstrating
BCT6 Feedback on performance
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3. Planning
BCT7 Setting general goals
BCT8 Forming specific intentions
BCT9 Identifying barriers and overcoming
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4. Agreeing
BCT10
A different way of
living/driving
BCT11
Practising
BCT12
Signing a behavioural contract
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5. Supporting
BCT13 Observing others
BCT14 Gaining social support
BCT15 Self-talk
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6. ImplementingBCT16
General encouragement
BCT17
Set graded tasks
BCT18
Follow-up
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7. Monitoring
BCT19 Keeping a record
BCT20 Using cues
BCT21 Reviewing goals
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8. Managing
BCT 22 Time management
BCT23 Stress management
BCT24 Self-motivation
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9. Feeling good
BCT25 Providing rewards
BCT26 Becoming a role model
BCT27 Relapse prevention
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Which BCTs to use?
• Main findings from health care evidence:
• Increasing the number does not increase effectiveness
• Fear appeals do not work
• Monitoring, implementing, agreeing and planning – SELF-REGULATION and SELF-EFFICACY
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Depends on your audience!!!
Environmentalfactors
Influences
Social pressures
Current Knowledge and
awareness
Emotions involvedIn the
behaviour
AttitudeValues &Beliefs
Target audience
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Depends on the behaviour!!
Current vsdesired
In line with Social
Norms?
Stop/Start/
Maintain/prevent
Single/Multiple
Behaviour
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6 questions• Do they lack the behaviour relevant information?
• Do they need to be taught how to perform the desired behaviour?
• Do they lack the belief that they can successfully perform the behaviour?
• Do they need social support to perform the behaviour?
• Do they lack self-regulation skills to perform the behaviour?
• Do they lack motivation to perform the behaviour?
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• Lacking information? = Information techniques
• Need to be taught? = Teaching techniques
• Lacking belief? = Planning and Agreeing techniques
• Lacking social support? = Supporting techniques
• Lacking self-regulation? = Implementing and Monitoring techniques
• Lacking motivation? = Motivating and Feeling good techniques
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Cornwall case study
Examined research into BCTs
Mapped BCTs to current initiatives
Built up detailed picture of target audience and behaviour
Made appropriate changes
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Example – Learn 2 Live
• BCT7 – goal setting
• BCT18 – follow up
• BCT21 – review goals
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Summary
• Define BCTs in your road safety initiatives
• Evaluate your initiatives
• Build up an evidence base for the future
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Set your own goal………
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Cornwall CouncilCounty HallTruro TR1 3AY
Tel: 0300 1234 100www.cornwall.gov.uk
Thank you for [email protected]
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