a practical guide to emv
TRANSCRIPT
A Publication of Swipely.com
SHARE ME
Do n ’ t Panic…
EMV is ComingA PRACTICAL GUIDE TO EMV FOR MERCHANTS
EMV:The Rest a u r a n t Ind u st r y ’ s C h a l l e n g e
Driving down the cost of food.Hiring and retaining staff.Creating a menu that brings guests back in the door.
Opening a restaurant was your dream come true, but with all these challenges you battle, it’s hard to imagine one more… cue EMV.
YOUR NEWEST CHALLENGE:
EMV is about to come barreling into our industry like a rowdy guest that sends back all the food and leaves without paying the bill.
DISTRACTION
It’s all anyone is talking about. You can’t seem to get away from it, and honestly, your mental shelf space is
better used on other things.
MISINFORMATION
Chip and pin. Chip and signature. Mandatory adoption. Fraud liability.
Expenses. No one seems to have come to an agreement on what in the world EMV actually means and how it will
affect your business.
1
2
WHY IS THIS A CHALLENGE FOR YOU?
www.swipely.com
SHARE ME
But with all of this distraction and misinformation out there, you have to wonder: is EMV really the big challenge it’s made out to be?
THIS IS YOUR GUIDE TO WHAT YOUNEED TO KNOW NOW ABOUT
EMV. YOU WILL LEARN:
THE BASICS OF WHAT ‘EMV’ ACTUALLY MEANS
WHY YOU SHOULD CARE
WHAT YOU SHOULD DO ABOUT IT
www.swipely.com
SHARE ME
Hunt ing TheF r a u d M o n st er: EMV
BUT WHAT DOES EMV HAVE TO DO WITH YOUR RESTAURANT AND HOW WILL YOU BE IMPACTED COME OCTOBER 2015?
Those who are shouting from the rooftops about EMV and inducing all of this panic are right about one thing: there is a change coming.
With 47% of all card fraud occurring in the US, a worldwide payment solution is not only warranted, but necessary.
The worldwide solution, and the change we’re talking about: EMV
www.swipely.com
SHARE ME
What I s EMV Anyw a y?
EMV = EUROPAY, MASTERCARD AND VISA.
“IN THE UK, SINCE THE ADOPTION OF EMV, THERE HAS BEEN A 72% REDUCTION IN CARD-PRESENT FRAUD.”
IT’S USED FOR AUTHENTICATING DEBIT AND CREDIT CARD TRANSACTIONS.
There are over 2 billion chip cards used around the world. In the United States, however, we’ve been late to adapt.
This technology features payment instruments like cards and phones, with embedded microprocessor chips. These chips store and protect cardholder data.
WHAT’S THE CHIP GOT TO DO WITH IT?
The EMV chip proves the card is legitimate. How?
• Authenticating the chip, verifying the cardholder and authorizing the transaction.
• EMV is proven to protect the issuer, the merchant and the consumer.
THIS CHIP TECHNOLOGY IS AN EVOLUTION IN PAYMENTS… BUT IT REALLY ISN’T AN
EVOLUTION IN HOW YOU WILL DO BUSINESS AND MAKE MONEY FROM THE
CARDS: CHIP OR NOT.
www.swipely.com
SHARE ME
Why I s This Happening?
EMV (OR, IN THE US, CHIP AND SIGNATURE) IS AGLOBAL INITIATIVE TO COMBAT FRAUD AND PROTECT DATA.
SO THIS IS TO PREVENT FRAUDULENT PURCHASES? THAT’S GREAT, BUT I RARELY RECEIVE ANY CHARGEBACKS ANYWAY…
• EMV CHIP CARDS ARE NEARLY
IMPOSSIBLE TO COUNTERFEIT• DATA IS MORE SECURE THAN ON A
MAGNETIC STRIPE CARD DUE TO THE
FACT THAT EMV SUPPORTS DYNAMIC
AUTHENTICATION• DATA FROM A TRADITIONAL
MAGSTRIPE CARD CAN BE EASILY
COPIED• FRAUD IS REDUCED AND
RELATED CHARGEBACKS ARE
MINIMIZED
ON AN EMV CHIP CARD…
www.swipely.com
SHARE ME
What ’ s This G o t To Do Wi th My Rest a u r a n t ?
(Why S h o u l d I Care?)
Preventing the growth of fraud is a huge reason for why the payments industry is moving forward with full-adoption of EMV technology.
HOWEVER, THERE ARE TWO MAJOR REASONS YOU SHOULD CARE:
COSTLIABILITY
www.swipely.com
SHARE ME
SHARE ME www.swipely.com18
Want the entire version? Download it today.
DOWNLOAD MY GUIDE
http://bit.ly/EMVGuide
www.swipely.com | 888-794-7359 | [email protected]