a pragmatic guide to design thinking

A PRAGMATICGUIDE TO

DESIGN THINKING

MATTHIAS LANGHOLZ@mattlangholz

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

WHAT IS INNOVATION?

Printing press The Internet

Innovation is causing changein a meaningful way


OVERVIEW OF THE TALK

1. Why apply Design Thinking?

2. How we apply it

3.How you can start with it tomorrow


Design Thinking isUSER CENTERED

WHY DESIGN THINKING?

Causing meaningful changeaffects people



Make Test Fail & learn

Design Thinking isEXPERIMENT & ITERATE

Flexible strategiesare needed in a fast changing world



Design Thinking isCOLLABORATION

Future challenges demandholistic solutions

People

Business Tech


HOW WE APPLYDESIGN THINKING


THE DESIGN & CO-INNOVATION CENTER



USER CENTRICITY


HOW WE ENGAGE WITH USERS



USER RESEARCH

Interviews Observe users in their environment

Inspiration fromthe unexpected


VALIDATION

Test withusers

“You are not like SAP, I like you”

Fail and learnearly



EXPERIMENT & ITERATE


HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE




COLLABORATION & SPACE


HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE



HOW YOU CANSTART TOMORROW


HOW YOU CAN START WITH USER-CENTRICITY

GET OUT OF YOUR OFFICE!

Observe

Ask

LearnWho are you

designing for?Share and

discuss insights



Experiment& Iterate



HOW YOU CAN START WITH EXPERIMENT & ITERATE

Get your ideasout of your

head

Embrace failureShow your ideasto others



Collaboration & Space



HOW YOU CAN START WITH COLLABORATION & SPACE

Don‘t think in hierarchies

Think in a broadercontext

Space matters


MATTHIAS [email protected]

@mattlangholz

experience.sap.com/designservices

@sap_designs