A Case for Great

In a mildly scientific research study I conducted with 50 people between the ages of 19 & 62, I

uncovered some interesting findings:

80%+ believe they are destined

for greatness.

And,

all but 4 asked

want to live to age 70+.

1/3 want to live over a century!

But, only 1/3 said they took vitamins :(

Remember when taking vitamins was

great fun?

They do. 80% said they wished vitamins were as fun as they used to be when they were young.

Maybe it wouldn’t be

that hard to do.

Yikes!

What if?

Your One-Daily came in a branded “Pez” dispenser?

What if?

Mary, you need

a healthy heart

Here you are.

Omega-3

An app played matchmaker with people and pills?

What if?

MoveGlucosamine for bendier joints

BeatOmega-3 for a healthy heart

ThinkSam-e to help you remember

The packaging was fun and told you what it does for you?

I guess what I’m trying to say is that people want to be great and vitamins could help them be greater, but they don’t seem very great. Maybe it’s time for us to start

looking at vitamins as more than a chore or a daily bore. It’s time to make the process of getting to the pay-off as gratifying as the pay-off itself. It shouldn’t be too hard to do, just look at the sea of sameness in any vitamin aisle.

We should add a ‘+’ to the whole vitamin world. I wonder what a vitamin company would look like if it

took its vitamins? Let’s make that.

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