ambrose.is

design as style + some usability

design as:a way of thinking, an approach

to solving problems

reduce water botter consumption in US. manage e-waste and discarded electronics to save the world. improve sanitation in low income areas. increase the number of registered bone marrow donors. better connect food production and consumption. design an accessible election experience. improve recruitment of potential participants in clinical trials at U-M. increase availability of affordable learn-ing tools and services for students in the developing world. create a multimodal system of transportation in major cities. restore vibrancy in cities and regions facing economic decline (detroit). design an ideal home for soldiers injured in the field. redesigning the patient experience in hospitals. create environments where students can explore, understand and add their unique voice to the world. create employment in areas that have high unemployment rates

Aalap DoshiHuman Centered Designer.Michigan Institute for Clinical & Health Research (MICHR).University of Michigan.

I am interested !

engage created

1st major redesign

2nd major redesign

name changed to UMClinicalStudies

UMCS3 devel-opment begins

UMCS3released

2005summer 2008

winter 2010

fall 2010

winter 2012

spring 2013

design = define what needs to be built

develop = build what was designed

Quantitative

researchInterviews Ethnographic

researchStories Themes Opportunities Solutions Prototypes Feedback Formal

requirementsDevelopment Testing

HEAR CREATE DELIVER

The Human Centered Design and Development Process.

Quantitative research

Interviews Ethnographic research

Stories

HEAREARH

empathycreate

design starts with userspeople

“You see Dr. Watson, I observe.”- Sherlock Holmes

find inspiration at the edges, embrace diversity

tell good stories

Stories Themes Opportunities Solutions Prototypes Feedback

CREATE

REATEC

define the problemre

redesign UMClinicalStudies.orgrethink recruitment at U-M

everything

especially long held beliefs & assumptions

design in meaning

prototype to think, prototype to test

OK, I dont have to fill this box! Don’t look here.

design experiences

buy ticket get to the airport

check in get through security

get to your gate

check in again

fly

Feedback Formal

requirements

Development Testing

DELIVER

ELIVIERD

design is

making sense of things