a presentation to: dimfox€¦ · logo concepts ready for refinement into a final design. thank you...

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A PRESENTATION TO: DIMFOX

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Page 1: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

A PRESENTATION TO:

DIMFOX

Page 2: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

Project BriefDIMFOX are a start-up business creating state-of-the-art intelligent/smart Dimmer Switches that can be remotely controlled. An innovative, approachable and creative company, DIMFOX want to appear high end, with an affordable, cutting edge product.

This document shows my research, inspiration and early logo concepts ready for refinement into a final design.

Thank you for the time & opportunity.

Dan

P R I VAT E & C O N F I D E N T I A L

Page 3: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

Competitor brands P R I VAT E & C O N F I D E N T I A L

Page 4: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

INSPIRATION P R I VAT E & C O N F I D E N T I A L

Page 5: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

PERSONALITY/Desirability P R I VAT E & C O N F I D E N T I A L

InnovativeCreativeOPEN

Page 6: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLooking around at recent rebrand trends

Page 7: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept one:

RefinementThis logo concept takes the rough mock-up already

created and being used by DIMFOX, redraws and tidies it up for full use if chosen.

P R I VAT E & C O N F I D E N T I A L

Page 8: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept one: Refinement P R I VAT E & C O N F I D E N T I A L

Page 9: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept one: Refinement

Page 10: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept one: Refinement

Page 11: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A L

Page 12: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept TWO:

NIGHT MODEThis concept is based on a toggle switch from iOS used to

turn apps such as Twitter to ‘night mode’, playing on the products ‘dimmable’ nature. I also had a play with merging a

moon shape with a fox’s tail icon.

P R I VAT E & C O N F I D E N T I A L

Page 13: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept TWO: Night mode P R I VAT E & C O N F I D E N T I A L

Page 14: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept TWO: Night mode

Page 15: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept TWO: Night mode

Page 16: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A L

Page 17: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept Three:

Switch boxUsing a clean, nicely spaced font, (like a lot of the logos in

the inspiration section of this presentation), this concept uses a flat icon based on a dimmer switch. Again a subtle nod

towards the products USP.

P R I VAT E & C O N F I D E N T I A L

Page 18: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept THREE: Switch Box P R I VAT E & C O N F I D E N T I A L

Page 19: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept THREE: Switch Box

Page 20: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept THREE: Switch Box

Page 21: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A L

Page 22: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept Four:

Foxy stampFor this concept I wanted to try out using the silhouette of a

fox’s head as a solid, recognisable icon. Again a strong, clean font has been used for the brand name, that the icon can sit

nicely alongside.

P R I VAT E & C O N F I D E N T I A L

Page 23: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

LOGO Concept THREE: Foxy stamp P R I VAT E & C O N F I D E N T I A L

Page 24: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A LLOGO Concept THREE: Foxy stamp

Page 25: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

P R I VAT E & C O N F I D E N T I A L

Page 26: A PRESENTATION TO: DIMFOX€¦ · logo concepts ready for refinement into a final design. Thank you for the time ... This logo concept takes the rough mock-up already created and

Daniel TillerGraphic & Web Designer

07595 397 242 | [email protected]

@my_nameis_dan