a proactive health company ragahealth.com 1
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A PROACTIVE HEALTH COMPANY
RAGAHEALTH.COM
The American healthcare system is designed to create recurring revenues…
…not healthy people.
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Despite spending the most on healthcare globally, we still don’t have adequate care.
Consumers are losing faith and taking a more proactive approach to their health…
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% of Americans Unhappy with US
Healthcare System
70%
% of Americans Increasing Use of
Supplements Since Start of Pandemic
50%
% Growth in 2020 Immunity
Supplement Sales
25%
…but there’s currently no trusted authority on preventative healthcare.
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Thousands of Natural Remedies
Lack of Education
Difficult to Judge Quality
Our goal is to build the #1 platform for preventative healthcare.
Prevention Treatment
Preventative Health Acupuncture Reproductive Health Primary Care
Ayurvedic Medicine Chinese Medicine Western Medicine Functional Medicine
Herbal Medicines Herbal Medicines Prescription Medicine Prescription Medicine
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OUR SOLUTION
We use scientifically proven ancient knowledge to create the optimal preventative health routine for you.✓ Personalized daily routines
✓ Telehealth consultations
✓ High quality wellness products
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Alex, meet your fully optimized daily routine
BOOK A CONSULTATION
MY ROUTINE
MY PRODUCTS
MY HEALTH PROFILE
Your metabolic breakdown:
Get Free Routine Book a Consultation
How it works
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Start with a consultation
Get your customized seasonal routine
Buy products curated just for you
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Ayurveda: the sister science of yoga.
OUR PHILOSOPHY
✓ Scientifically proven
✓ 5,000 years of data
✓ Still used by 1+ billion people
✓ Personalized medicine
✓ Next to become mainstream after yoga and meditation
YOGAEXERCISE
AYURVEDANUTRITION &
MEDICINE
MEDITATIONMENTAL HEALTH
Ayurveda comes from the same family of sciences as yoga & meditation
Raga is modernizing and democratizing the time-tested knowledge of Ayurveda.
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✓ Ayurveda is the trusted source of preventative healthcare knowledge that Americans are seeking today.
✓ Founder background: family has owned/operated Ayurvedic farms in Northern India since 1800s.
A simple UX for customers to learn their stress type and find a customized solution.
• Take our quiz to learn your Ayurvedic stress type
• Get your personalized stress relief formula
• 100% vegan, Ayurvedic capsules: plant-based adaptogens + intellect herbs
OUR MVP
Q4 2019 Q2 2020 Q2 2020
ONE PRODUCT
PRODUCT MARKETPLACE
VIRTUAL CONSULTATIONS
80% MARGIN$60 / one-time
$45 / monthly subscription
AFFILIATE REVENUE 5% FEE
We evolved our business model to meet our customers’ needs…
…and identified the highest performing customer acquisition channels.
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Fitness Influencers
Yoga Teachers
Health Professionals
Meditation Experts
Traction since launch:
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3,200 $15K $23
Survey Responses
SalesRevenue
CAC
125%
April vs. March Growth
We will use data on top marketplace products to launch more SKUs of our own.
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Year 1 Year 2 Year 3 Year 4 Year 5
Marketplace Product Development Strategy
Proprietary SKUs 3rd Party
Ayurveda is the ideal entry point into the $208B preventative health market.
WHY NOW: ✓ Small $2B market
✓ Growing rapidly at 26% CAGR✓ No category leaders
Ayurveda$2B
Yoga$15B
Alternative Medicine$30B
Preventative Health$208B
“Meet the Ayurvedic Facialist With a Massage
Technique So Good, You May Cry”“This 5,000 Year Old Diet is Making a
Comeback, And We Want In”
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Smrita ChoubeyFounder & CEO• J.P. Morgan healthcare banking• American Express M&A• Columbia Business School• University of Chicago BA in Economics
• Co-founder & CEO of RCVR, CBD products for athletic recovery
• Co-founder of MassRoots, $40M exit• Scaled e-commerce users to 1M+• Serial entrepreneur
Dan HuntChief Revenue Officer
• Founder of private practice• Ayurveda expert• Pain management expert• Lake Erie College of Medicine
Dr. Manish PatelMedical Director
• Founder, Nonresident Media• Director of Product Strategy, Create• Founder & Managing Partner, Dialects
Armaan GuptaChief Product Officer
Our team
We are raising a $1M Pre-Seed round
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Branding15%
Digital Platform
25%
Marketing20%
Operations20%
Working Capital
20%Key TermsWe are raising $1M via a SAFE with the following terms:
• $5M cap
• 20% discount
