a procrastinator's guide to digital election coverage
DESCRIPTION
TRANSCRIPT
![Page 1: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/1.jpg)
A Procrastinator’s Guide to Digital Election Coverage
September 27, 2012
![Page 3: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/3.jpg)
3
1.How is your coverage unique?
Questions to ask
![Page 4: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/4.jpg)
4
1.How is your coverage unique?2.What does your audience
expect?
Questions to ask
![Page 5: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/5.jpg)
5
1.How is your coverage unique?2.What does your audience
expect?3.What can you do well in the
time left?
Questions to ask
![Page 6: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/6.jpg)
6
10 Steps to an Election Coverage Plan
![Page 7: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/7.jpg)
7
1. Choose your battles
10 Steps to an Election Coverage Plan
![Page 8: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/8.jpg)
8http://www.flickr.com/photos/aheram/7885306114/sizes/z/
![Page 9: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/9.jpg)
9
Choose your battles
![Page 10: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/10.jpg)
10
Choose your battles
![Page 11: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/11.jpg)
11
Set yourself apart from the competition Write the second day story on the first day
![Page 12: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/12.jpg)
12
Set yourself apart from the competition Write the second day story on the first day
![Page 13: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/13.jpg)
13
What does this mean??
Provide
![Page 14: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/14.jpg)
14
What does this mean??
Provide •Perspective
![Page 15: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/15.jpg)
15
What does this mean??
Provide •Perspective•Analysis
![Page 16: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/16.jpg)
16
What does this mean??
Provide •Perspective•Analysis •Why it matters
![Page 17: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/17.jpg)
17
What does this mean??
Provide •Perspective•Analysis •Why it matters•A different take
![Page 18: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/18.jpg)
18
What does this mean??
Provide •Perspective•Analysis •Why it matters•A different take
![Page 19: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/19.jpg)
19
What does this mean??
Provide •Perspective•Analysis •Why it matters•A different take
![Page 20: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/20.jpg)
20
1. Choose your battles2. Write breaking news in advance
10 Steps to an Election Coverage Plan
![Page 21: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/21.jpg)
21
2. Write breaking news in advance
Google likes speed
![Page 22: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/22.jpg)
22
2. Write breaking news in advance
Google likes speed Only way to get ahead with ‘what happened’ is
to be on it immediately
![Page 23: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/23.jpg)
23
2. Write breaking news in advance
Google likes speed Only way to get ahead with ‘what happened’ is
to be on it immediately Focus on the implications of key initiatives or
local races – not results
![Page 24: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/24.jpg)
24
2. Write breaking news in advance
Google likes speed Only way to get ahead with ‘what happened’ is
to be on it immediately Focus on the implications of key initiatives or
local races – not results Write three different versions for the most
important stories
![Page 25: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/25.jpg)
25
Write breaking tweets in advance
XYZ wins New Hampshire Republican primary with XYZ % of vote LINK #NHPrimary
XYZ comes in last in #NHPrimary, with XYZ% of vote LINK
XYZ% of precincts are reporting. XYZ is ahead of XYZ by XYZ%.
Romney #NHPrimary win means election is his to lose, Shields says LINK
![Page 26: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/26.jpg)
26
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools
10 Steps to an Election Coverage Plan
![Page 27: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/27.jpg)
27
3. Selectively use NPR tools: API
![Page 28: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/28.jpg)
28
3. Selectively use NPR tools: API
What does your audience expect from you?
Does it have local relevance?
![Page 29: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/29.jpg)
29
3. Selectively use NPR tools: NPR apps
![Page 30: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/30.jpg)
30
3. Selectively use NPR tools: NPR apps
http://apps.npr.org/early-voting-2012/#oh
![Page 31: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/31.jpg)
31
3. Selectively use NPR tools: NPR apps
http://apps.npr.org/early-voting-2012/#oh
![Page 32: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/32.jpg)
32
3. Selectively use NPR tools: NPR apps
Twitter.com/NPRApps
![Page 33: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/33.jpg)
33
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage
10 Steps to an Election Coverage Plan
![Page 34: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/34.jpg)
34
Do what you do best
![Page 35: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/35.jpg)
35
Do what you do best
Link to the rest
![Page 36: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/36.jpg)
36
Link out
“It is not a sign of weakness to point to others' good work. It's a service,” Mark Memmott.
![Page 37: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/37.jpg)
37
Link out: Be consistent
![Page 38: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/38.jpg)
38
Link out: Keep it short
![Page 39: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/39.jpg)
39
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful
10 Steps to an Election Coverage Plan
![Page 40: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/40.jpg)
40
http://bit.ly/mapembed
5. Embed multimedia that is useful
![Page 41: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/41.jpg)
41
Embed useful media: Video
![Page 42: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/42.jpg)
42
Embed useful media: Social media
![Page 43: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/43.jpg)
43
Embed useful media: Social media
![Page 44: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/44.jpg)
44
Embed useful media: Social media
![Page 45: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/45.jpg)
45
Embed useful media: Social media
![Page 46: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/46.jpg)
46
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships
10 Steps to an Election Coverage Plan
![Page 47: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/47.jpg)
47
Informally share content plans
![Page 48: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/48.jpg)
48
Share a common hashtag
![Page 49: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/49.jpg)
49
Share a common hashtag
![Page 50: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/50.jpg)
50
Share a common hashtag
![Page 51: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/51.jpg)
51
Share a common hashtag
![Page 52: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/52.jpg)
52
Share a common hashtag
![Page 53: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/53.jpg)
53
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to
know
10 Steps to an Election Coverage Plan
![Page 54: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/54.jpg)
54
Use social media to find out what your audience wants to know
![Page 55: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/55.jpg)
55
Use social media to find out what your audience wants to know
![Page 56: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/56.jpg)
56
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to
know8. Create and update guides to other good content
10 Steps to an Election Coverage Plan
![Page 57: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/57.jpg)
57
http://stateimpact.npr.org/florida/2012/09/19/what-to-know-about-floridas-amendment-8/#more-13268
Create and update guides to other good content
Combine tactics:
![Page 58: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/58.jpg)
58
http://stateimpact.npr.org/florida/2012/09/19/what-to-know-about-floridas-amendment-8/#more-13268
Create and update guides to other good content
Combine tactics:
Pick issues and races that are of interest
Provide context Write in advance Link out Answer questions Dive into your
archives
![Page 59: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/59.jpg)
59
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to
know8. Create and update guides to other good content9. Cover it live on election night
10 Steps to an Election Coverage Plan
![Page 60: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/60.jpg)
60
9. Cover it live with blogs and social media
![Page 61: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/61.jpg)
61
1.Post live updates on election night
2.Host a live blog3.Live tweet from viewing parties,
newsroom, voting places
Do it live
![Page 62: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/62.jpg)
62
Do it live
![Page 63: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/63.jpg)
63
Do it live
![Page 64: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/64.jpg)
64
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to
know8. Create and update guides to other good content9. Cover it live on election night10. Streamline coverage
10 Steps to an Election Coverage Plan
![Page 65: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/65.jpg)
65
Streamline coverage
![Page 66: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/66.jpg)
66
1.Call it something recognizable
Streamline coverage: Keep it simple
![Page 67: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/67.jpg)
67
1.Call it something recognizable2.Make it easy to find
Streamline coverage: Keep it simple
![Page 68: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/68.jpg)
68
1.Call it something recognizable2.Make it easy to find3.Keep it simple – do you really
need to spend a lot of time making a separate page?
Streamline coverage: Keep it simple
![Page 69: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/69.jpg)
69
1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to
know8. Create and update guides to other good content9. Cover it live on election night10. Streamline coverage
10 Steps to an Election Coverage Plan
![Page 70: A Procrastinator's Guide to Digital Election Coverage](https://reader036.vdocument.in/reader036/viewer/2022062616/54947618b479596f4d8b4aa8/html5/thumbnails/70.jpg)
70
Questions?Up next:
• “Beyond November" - Behind-the-Scenes of a Public Media Collaboration in St. Louis: Oct. 4, 1 - 2 p.m. ET
• How to Live Blog the Election: Oct. 11, 1 - 2 p.m. ET• Cover the Election, Core Publisher Style: Oct. 18, 1 - 2 p.m. ET