PRODUCT DEMONSTARTION

PRESENTED BY :- ANSHU TIWARI

Why Launched ??

Colgate has come up with an improved version of toothpastes and has taken the toothpaste market into the super premium segment.

Get a perceptional change that a dentist need not to be visited for sensitive teeth.

Increase market share for Colgate.

One minute massage directly on the sensitive tooth with a small quantity of Colgate Sensitive Pro-Relief toothpaste provides instant relief and with regular brushing one gets long lasting relief from tooth sensitivity

Colgate Sensitive Pro-Relief

Introduction.

Mumbai, June 8, 2011: Colgate-Palmolive (India) Ltd, the market leader in oral care, today announced the launch of Colgate Sensitive Pro-Relief toothpaste in India/

Colgate Sensitive Pro-Relief toothpaste is clinically proven to provide instant relief from tooth sensitivity in just one direct application.

This scientifically advanced toothpaste uses the break-through

Pro-Argin technology.

The Pro-Argin technology contains arginine, an amino acid naturally found in saliva, and calcium carbonate.

Our extensive research has demonstrated that arginine in the unique formulation provides superior perceivable protective oral health benefits.

Features

Fights pain due to sweet/sour/hot/cold foods by desensitizing nerves.

Helps maintain the natural whiteness of your teeth.

Significant inhibitory effect on the formation of supra-gingival calculus.

Has a pleasant taste.

You will notice improvement in 2-4 weeks.

If your teeth are still sensitive after a month of consistent use, consult your dentist.

Brush twice a day for long lasting relief.

Who is our competitiors ?

Sensodyne

Pepsodent's Sensitive

Meswak toothpaste

Usage Advantages

A toothpaste that soothes the nerve ends and build a protective shield that provides relief from sudden shocks of pain.

It consists of a proven advanced formula containing potassium salts provide long term sensitivity protection.

Regular usage will provide long term sensitivity protection. The advertisement explains how teeth become sensitive and how the usage

of the toothpaste will cure it. It is explained just the way a doctor would. One minute massage directly on the sensitive tooth with a small quantity

of Colgate Sensitive Pro-Relief toothpaste provides instant relief and with regular brushing one gets long lasting relief from tooth sensitivity

Consumer Insights

How can tooth problems be solved with the use of a toothpaste and that too without visiting a dentist

ThAnk YOU

Presented to:- Prof.Vivek