a project report on analysis on market potential of special savings account at icici bank
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
EXECUTIVE SUMMARY
PROJECT TITLE:
“MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT FOR CO-
OPERATIVE CREDIT SOCIETIES OF BELGAUM”.
OBJECTIVE OF THE STUDY:
The main objective of the project is to find out Market Potential of Special Savings
Account for Trusts, Association, societies, and clubs in Belgaum, which helps ICICI
BANK to find out their potential market for Special Saving Account in this area.
Further, other objectives are to understand customer perception about
Special Saving Account, their exception from new banks like ICICI Bank .By
understanding customer perception and exceptions bank can frame their strategy to make
their position more strong in the market.
METHODOLOGY OF THE STUDY
SAMPLE PROFILE:
For the survey, 200-sample size was to be covered as a small number of employees made
up the whole work force.
TOOLS FOR DATA COLLECTION:
The research instrument used for the study was a structured questionnaire with a mix of a
majority of close-ended questions and a few open-ended questions.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
“ Close ended question “ asked users to respond on a scale, “excellent”, “best”,” good”,
“average”, “poor”. The Organization entities did not have feeling of insecurity towards
the questionnaires as they were not asked to write down their names and that gave them
freedom to come out with feelings and suggestions.
DATA Analysis
A simple grid was prepared to collate the data provided in the completed questionnaires.
A simple coding system was designed as the questions were ranked according to a
numerical scale and the same scale was used as a code. To evaluate open-ended
questions, responses were viewed and categorized into sufficiently small set of broad
categories, which are then coded and various graphs are used to represent the results.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
TABLE OF CONTENTS
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
HISTORY OF ICICI:
1955 : The Industrial Credit and Investment Corporation of India Limited (ICICI)
incorporated at the initiative of the World Bank, the Government of India and
representatives of Indian industry, with the objective of creating a development financial
institution for providing medium-term and long-term project financing to Indian
businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited
ICICI emerges as the major source of foreign currency loans to Indian industry. Besides
funding from the World Bank and other multi-lateral agencies, ICICI also among the first
Indian companies to raise funds from International markets
1956: ICICI declared its first Dividend at 3.5%.
1958: Mr.G.L.Mehta was appointed the 2nd Chairman of ICICI Ltd
1960: ICICI building at 163, Back Bay Reclamation was inaugurated
1961: The first West German loan of DM 5 million from Kredianstalt was obtained by
ICICI.
1967: ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed.
1969: First two regional offices in Calcutta and Madras were opened.
1972: Second entity in India to set-up merchant banking services
Mr. H. T. Parekh appointed as the third Chairman of ICICI.
1977: ICICI sponsors the formation of Housing Development Finance Corporation.
Managed its first equity public issue
1978: Mr. James Raj appointed as the fourth Chairman of ICICI
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1979:Mr.Siddharth Mehta appointed as the fifth Chairman of ICICI
1982: Becomes the first ever-Indian borrower to raise European Currency Units.
ICICI commences leasing business
1984: Mr. S. Nadkarni appointed as the sixth Chairman of ICICI
1985: Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of ICICI.
1986:ICICI first Indian Institution to receive ADB Loans. First public issue by an Indian
entity in the Swiss Capital Markets.
ICICI along with UTI sets up Credit Rating Information Services of India Limited,
(CRISIL) India's first professional credit rating agency.
ICICI promotes Shipping Credit and Investment Company of India Limited. (SCICI)
The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first
public issue by any Indian equity in the Swiss Capital Market.
1987: ICICI signed a loan agreement for Sterling Pound 10 million with Commonwealth
Development Corporation (CDC), the first loan by CDC for financing projects in India
1988: ICICI promotes TDICI - India's first venture capital company
1993: ICICI sets-up ICICI Securities and Finance Company Limited in joint venture with
J. P. Morgan.
ICICI sets up ICICI Asset Management Company
1994: ICICI sets up ICICI Bank
1996: ICICI becomes the first company in the Indian financial sector to raise GDR.
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ICICI announces merger with SCICI.
Mr.K.V.Kamath appointed the Managing Director and CEO of ICICI Ltd
1997: ICICI was the first intermediary to move away from single prime rate to three-tier
prime rates structure and introduced yield-curve based pricing.
The name "The Industrial Credit and Investment Corporation of India Limited " was
changed to "ICICI Limited".
ICICI announces takeover of ITC Classic Finance.
1998: Introduced the new logo symbolizing a common corporate identity for the ICICI
Group.
ICICI announces takeover of Anagram Finance
1999: ICICI launches retail finance - car loans, house loans and loans for consumer
durables.
ICICI becomes the first Indian Company to list on the NYSE through an issue of
American Depositary Shares.
2000: ICICI Bank becomes the first commercial bank from India to list its stock on
NYSE
ICICI Bank announces merger with Bank of Madura.
2001: The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI
Bank.
2002: Moodys' assign higher than sovereign rating to ICICI.
Merger of ICICI Limited, ICICI Capital Services Ltd and ICICI Personal Financial
Services Limited with ICICI Bank.
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OVERVIEW OF THE BANK
ICICI Bank is India's second-largest bank with total assets of about Rs.1, 67,659 crore at
March 31, 2005 and profit after tax of Rs. 2,005 crore for the year ended March 31, 2005
(Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 560 branches and
extension counters and over 1,900 ATMs. ICICI Bank offers a wide range of banking
products and financial services to corporate and retail customers through a variety of
delivery channels and through its specialized subsidiaries and affiliates in the areas of
investment banking, life and non-life insurance, venture capital and asset management.
ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross
border needs of clients and leverage on its domestic banking strengths to offer products
internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Canada
and Russia, branches in Singapore and Bahrain and representative offices in the United
States, China, United Arab Emirates, Bangladesh and South Africa.
ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the
National Stock Exchange of India Limited and its American Depositary Receipts (ADRs)
are listed on the New York Stock Exchange (NYSE).
As required by the stock exchanges, ICICI Bank has formulated a Code of Business
Conduct and Ethics for its directors and employees.
At April 4, 2005, ICICI Bank, with free float market capitalization* of about Rs. 308.00
billion (US$ 7.00 billion) ranked third amongst all the
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was
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reduced to 46% through a public offering of shares in India in fiscal 1998, an equity
offering in the form of ADRs listed on the NYSE in fiscal companies listed on the Indian
stock exchanges.2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-
stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional
investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the
World Bank, the Government of India and representatives of Indian industry. The
principal objective was to create a development financial institution for providing
medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI
transformed its business from a development financial institution offering only project
finance to a diversified financial services group offering a wide variety of products and
services, both directly and through a number of subsidiaries and affiliates like ICICI
Bank. In 1999, ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the
emerging competitive scenario in the Indian banking industry, and the move towards
universal banking, the managements of ICICI and ICICI Bank formed the view that the
merger of ICICI with ICICI Bank would be the optimal strategic alternative for both
entities, and would create the optimal legal structure for the ICICI group's universal
banking strategy. The merger would enhance value for ICICI shareholders through the
merged entity's access to low-cost deposits, greater opportunities for earning fee-based
income and the ability to participate in the payments system and provide transaction-
banking services. The merger would enhance value for ICICI Bank shareholders through
a large capital base and scale of operations, seamless access to ICICI's strong corporate
relationships built up over five decades, entry into new business segments, higher market
share in various business segments, particularly fee-based services, and access to the vast
talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of
ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail
finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital
Services Limited, with ICICI Bank. Shareholders of ICICI and ICICI BANK approved
the merger in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002,
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and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April
2002. Consequent to the merger, the ICICI group's financing and banking operations,
both wholesale and retail, have been integrated in a single entity.
AWARDS AND RECOGNITION FOR ICICI BANK:
2005
" Triple AAA Best Cash Management Country Award in India" by The Asset.
“Bank of the Year Award for India” by The Banker.
“Best Bank in India” by Euro money.
2004
"Best Bank in India" by Euro money.
"Best High-Yield Borrower in India" by Euro money.
"India's Most Customer Friendly Bank" by Outlook Money.
"Best Bank" by Business India.
"India Derivative House of the Year" by Asia Risk.
"Best Consumer Internet Bank in India" by Global Finance.
"Best Corporate / Institutional Internet Bank in India" by Global Finance.
"Most Challenging IT Implementation Award" for the ICICI Bank EAI project by
PC Quest.
"Best Domestic Commercial Bank" in India by Asia money.
"Best Emerging Market Bank in India" by Global Finance.
"Best Domestic Fx Bank in India" by Asia money Poll.
"Best Bank of the Year in India" by Finance Asia.
"Best Retail Bank in India" by Asian Banker.
"Best Foreign Exchange Bank in India" by Global Finance.
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"India's Most Admired Private Sector Bank" by Business Barons.
2003
"Best Bank of the Year in India" by Finance Asia.
"The Asian Banker Excellence in Retail Financial Services Program" by The
Asian Banker.
"Best Bank Domestic Commercial Bank in India by Asia money.
"Best Emerging Market Bank in India" by Global Finance Magazine.
"Best Multi-Channel Strategy 2003' award by The Banker Magazine, UK.
"Bank of the Year in India" by The Banker.
Grand Prize Winner in Peak Workload, Unix Environments, OLTP in Winter
Corp.'s Top Ten Program.
DM Review Magazine-World Class Solution Award 2003 in the Business
Intelligence category for its Teradata enterprise data warehouse solution.
"Best Consumer Internet Bank in India" by Global Finance magazine.
"Best Integrated Consumer Bank Site in the Asia /Pacific Region" by Global
Finance.
"Best Foreign Exchange Bank in India" by Global Finance.
"Best Trade Finance Bank in India" by Global Finance.
2002
Bank of the Year from the Emerging Markets by The Banker Magazine of UK.
Bank of the Year 2002, in India, by The Banker Magazine of UKBest Managed
Bank in Asia, in a Poll by Euro money.
India's top 5 most respected companies - Business World magazine.
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Best Bank in India by Global Finance.
India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll.
'Best Foreign Exchange Bank in India' by Global Finance.
'Excellence in Retail Banking' award by Asian Bankers Journal.
Best Consumer Internet Bank in India by Global Finance.
Best Bank in India by Global Finance.
India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll.
2001
Best Retail Bank in India from the Asian Banker.
Product Innovation Award for Kid-e-bank account from the Asian Banker.
India's top 5 most respected companies, Business World Magazine.
2000
Best Bank Award by Global Finance.
I-payment was selected as a finalist in the commercial credit product or services
category in the Asian Banking Awards.
Featured amongst the best 15 bank web sites in the world reviewed by Forbes
Global.
1999
Best IT usage Award by TCS Limited and Computer Society of India.
Asian Banking Award by the Asian Banker's Association for record collections
under the Resurgent India Bonds Scheme.
1998
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www.icicibank.com got commended rating from the Financial Times, London for
two successive years.
Cyber Corporate Award by the Economic Times and Micro land Limited for
making the best use of Internet for commercial purpose.
BOARD MEMBERS
Mr. N. Vaghul, Chairman
Mr. Uday M. Chitale
Mr. Sridar Iyengar
Mr. Lakshmi N. Mittal
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Mr. Anupam Puri
Mr. Vinod Rai
Mr. Somesh R. Sathe
Mr. M.K. Sharma
Mr. P.M. Sinha
Prof. Marti G. Subrahmanyam
Mr. T.S.Vijayan
Mr. V. Prem Watsa
Mr. K.V. Kamath, Managing Director & CEO
Ms. Lalita D. Gupte, Joint Managing Director
Ms. Kalpana Morparia, Deputy Managing Director
Ms. Chanda Kochhar, Executive Director
Dr. Nachiket Mor, Executive Director
BOARD COMMITTEES
Agriculture & Small Enterprises Business Committee
Mr. N. Vaghul
Mr. Somesh R. Sathe
Mr. P. M. Sinha
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Mr. M. K. Shar
Board Governance & Remuneration Committee:
Mr. N. Vaghul
Mr. Anupam Puri
Mr. M.K. Sharma
Mr. P.M. Sinha
Prof.Martin G Subrahmanyam
Credit Committee :
Mr. N. Vaghul
Mr. Somesh R. Sathe
Mr. M.K. Sharma
Risk Committee:
Mr. N. Vaghul
Prof. Marti G. Subrahmanyam
Mr. Uday M. Chitale
Mr. V. Prem Watsa
Mr. K. V. Kamath
Committee of Directors:
Dr. Nachiket Mor Mr. K. V. Kamath
Ms. Lalita D. Gupte
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Ms. Kalpana Morparia
Ms. Chanda D. Kochhar
Audit Committee:
Mr. Uday M. Chitale
Mr. Somesh R. Sathe
Mr. M. K. Sharma
Business Strategy Committee:
Mr. N. Vaghul
Mr. Anupam Puri
Mr. M. K. Sharma
Mr. P. M. Sinha
Mr. K. V. Kamath
Fraud Monitoring Committee :
Mr. Uday M. Chitale
Mr. M.K. Sharma
Mr. K.V. Kamath
Ms. Kalpana Morparia
Ms. Chanda D. Kochhar
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Share Transfer & Shareholders'/ Investors' Grievance Committee:
Mr. Uday M. Chitale
Mr. Somesh R. Sathe
Ms. Kalpana Morparia
Ms. Chanda D. Kochhar
Asset-Liability Management Committee
Ms. Lalita D. Gupte
Ms. Kalpana Morparia
Ms. Chanda D. Kochhar
Dr. Nachiket Mor
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RISK MANAGEMENT:
Risk is an inherent part of ICICI Bank’s business, and effective Risk Compliance &
Audit Group is critical to achieving financial soundness and profitability. ICICI Bank has
identified Risk Compliance & Audit Group as one of the core competencies for the next
millennium. The Risk Compliance & Audit Group Group (RC & AG) at ICICI Bank
benchmarks itself to international best practices so as to optimize capital utilization and
maximize shareholder value. With well defined policies and procedures in place, ICICI
Bank identifies, assesses, monitors and manages the principal risks:
Credit risk: (the possibility of loss due to changes in the quality of counter parties)
Credit Risk Management:
Credit risk, the most significant risk faced by ICICI Bank, is managed by the Credit Risk
Compliance & Audit Department (CRC & AD), which evaluates risk at the transaction
level as well as in the portfolio context. The industry analysts of the department monitor
all major sectors and evolve a sectoral outlook, which is an important input to the
portfolio planning process. The department has done detailed studies on default patterns
of loans and prediction of defaults in the Indian context. Risk-based pricing of loans has
been introduced.
MARKET RISK: (the possibility of loss due to changes in market prices and rates
of securities and their levels of volatility)
Market Risk Compliance and Audit group:
ICICI Bank is exposed to all categories of Market Risk, viz.,
Interest Rate Risk (risk due to changes in interest rates)
Exchange Rate Risk (risk due to changes in exchange rates)
Equity Risk (risk due to change in equity prices)
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Liquidity Risk (risk due to deterioration in market liquidity for tradable
instruments)
The Market Risk Compliance & Audit Department evaluates, tests and approves
market risk methodologies developed by the Treasury. It also participates in the new
product approval process on a firm-wide basis and evaluates all new products from a
market risk perspective.
Operation Risk: the potential for loss arising from breakdowns in policies and
controls, human error, contracts, systems and facilities)
Operational Risk Management
ICICI Bank, like all large banks, is exposed to many types of operational risks. These
include potential losses caused by events such as breakdown in information,
communication, and transaction processing and settlement systems/ procedures.
The Audit Department, an integral part of the Risk Compliance & Audit Group, focuses
on the operational risks within the organization. In recent times, there has been a shift in
the audit focus from transactions to controls. Some examples of this paradigm shift are:
Adherence to internal policies, procedures and documented processes
Risk Based Audit Plan
Widening of Treasury operations audit coverage
Use of Computer Assisted Audit Techniques (CAATs)
Information Systems Audit
Plans to develop/ buy software to capture the workflow of the Audit Department
The Audit Department conceptualized and put into operation a Risk Based Audit Plan
during the year 1998-99. The Risk Based Audit Plan envisages allocation of audit
resources in accordance with the risk constituents of ICICI Bank’s business.
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The ability to implement analytical and statistical models is the true test of a risk
methodology. In addition to three departments within the Risk Compliance & Audit
Group handling the above risks, an Analytics Unit develops quantitative techniques and
models for risk measurement.
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ICICI BANKING:
1) SAVINGS ACCOUNT:
Features:
The ICICI Bank Ncash debit card is a debit-cum-ATM card providing you with
the convenience of acceptance at merchant establishments and cash withdrawals
at ATMs.
Auto Invest Account
Internet Banking is offered free of cost.
Anywhere Banking - This facility entitles the account holder to withdraw or
deposit cash upto a limit of Rs.50, 000 across all ICICI Bank branches.
You can give us various types of standing instructions like transferring to fixed
deposit accounts at regular intervals.
An average quarterly balance of Rs 5,000 only.
Nomination facility is available.
Interest is payable half-yearly.
2) FIXED DEPOSIT:
Wouldn't you like a Fixed Deposit that allows you to deposit your money for just as long
as you wish? Our Fixed Deposit allows you just that - deposits can be opened for periods
ranging from 15 days to 10 years.
Other features include:
Choice of two investment plans:
Traditional
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Interest payable monthly, quarterly or half-yearly as per your convenience
Maturity period ranges from 15 days to 10 years.
Reinvestment
Interest is compounded quarterly and reinvested with principal amount
Maturity period ranges from 6 months to 10 years
Minimum Balance
You can avail of ICICI Bank Fixed Deposits for a minimum deposit of Rs 10,000
and thereafter in multiples of just Rs 1,000.
3) EASY FIXED DEPOSIT:
Easy Fixed Deposit is an ICICI Bank fixed deposit scheme having benefits of Debit -
cum- ATM card (''the Card'')
The depositors shall be provided with a Debit Card for transacting in fixed deposit.
Transactions, which are allowed, are
Part withdrawal of fixed deposit
Full withdrawal of fixed deposit
Generation of mini statement.
The Card will be issued in the name of primary depositor. No separate card will be
issued to joint applicant/s. Deposits can be made in two modes.
1.Easy withdrawals.
2.easy loan.
A customer has to opt for one of these at the time of opening the account
Tenure of deposits varies between 1 year and 10 years
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All deposits under this Deposit Scheme will be cumulative (reinvestment) in
nature
Minimum deposit amount under the Deposit Scheme is Rs.20, 000 and
additionally deposits can be made in multiples of Rs.5, 000
Nomination details are as in the case of normal Fixed Deposits.
Easy withdrawal
Under this option fixed deposit shall be linked to the debit card directly
The debit card can be used to withdraw money from the ATM, by breaking the
FD, as and when required or depositor can use the debit card to shop.
If the deposits are prematurely withdrawn, the interest rate for the period for
which deposit was with the ICICI Bank prevailing on date of deposit made, shall
be payable
Easy Loan
The depositors shall be provided with an overdraft facility against the Easy FD
and can draw up to 75% of the Easy FD value
The interest rate on the overdraft will be 2% higher than the rate on the FD
The depositor shall be required to execute all loan facility documentation as
specified by ICICI Bank for these purposes
Chequebook will also be issued to deposit holder
4) RECURRING DEPOSIT:
ICICI Bank's Recurring Deposits are the ideal way to invest small amounts of money
every month and end up with a large saving on maturity.
Features
Encourages savings without stress on your finances.
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High rates of interest (identical to the fixed deposit rates).
Non-applicability of Tax Deduction at Source (TDS).
The minimum balance of deposit is Rs. 500 per month and thereafter, in multiples
of Rs. 100.
The minimum period is 6 months, and thereafter-in multiples of 3.
5) PRIVATE BANKING:
Comprehensive range of products and services
Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima, Current
Accounts,
Resident Foreign Currency (Domestic) Accounts etc.
Asset Products- Home Loans, Car & Personal Loans, Loan Against Securities etc.
Investments- Government of India Bonds, Mutual Funds, Capital Gain Bond etc.
Insurance
Web Trade and Demat Accounts
Gold Coins & Bureau de Change
International Debit and Credit cards
And many more....
Exclusivity and Convenience
Dedicated Officer
Separate interaction area in the branch
Anywhere Banking facility
Exclusive Phone Banking service
Competitive Pricing
Reduced rates for products and services
Several Complimentary Offers
Value-linked benefits
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6) ROAMING CURRENT ACCOUNT:
Only Roaming Current Account from ICICI Bank travels the distance with your
business. With advanced technological features such as MCC and LCC, your banking
needs are well taken care of. You can access your accounts at over 500-networked
branches across the country.
So while you take care of your business, let ICICI Bank’s Roaming Current Account
simplify banking for you
7) YOUNG STARS:
FEATURES Young Stars is a banking service for children, aged 1day -18 years,
brought to you by ICICI Bank to help the parents meet the present and future
aspirations that they hold for their child. It offers various savings and investment
options to the parent along with teaching the child to manage his/her personal
finance in a more responsible and independent manner.
To make the experience a pleasure we offer:
1. Option of a Savings Bank account, Fixed Deposit account or Recurring Deposit
account.
2. Minimum balance at Rs. 500/- per quarter for Savings Bank
3. A special Recurring Deposit account with additional features as below:
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i) The parent would put forward the desired amount to be earned at the end of the tenure
ii) Based on the prevailing rate of interest, the bank staff would then back calculate the
installments to be deposited now till maturity.
4.Free personalized chequebook
5.Free Domestic Debit Card* for the child above the age of 10 years with features as
below:
i) Daily withdrawals limits of Rs. 1,000/-
ii) Daily spend limits of Rs. 1,000/-
iii) Special privileges across select alliance partner’s outlets.
6.Facility to invest in GOI Relief Bonds and Mutual Funds, as GOI Relief Bonds
have been discontinued.
7.Free Internet banking.
i. Separate user ids and passwords for both parents and children
ii. Access to special zones and links to related websites for making Internet banking a
memorable experience.
8.Facility to transfer funds from parent account to kid account to enable parents to
inculcate savings habit amongst children.
9. Facility of transferring funds from the Young Stars accounts to the RD to enable
the parents to let their child earn more.
10.Alliances with various partners to meet the child's needs in varied interest areas
such as clothing, computers, books, music, toys etc…
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*Available for children above the age of 10 years only.
8) BANK@ CAMPUS:
Benefits:
Technology-enabled service, through automated channels, without physical branch
access.
Benefits to the student
Free Internet Banking
Free Phone Banking (in select cities*)
ICICI Bank Ncash Debit Card
Other Benefits
Benefits to the Parent
You can transfer funds from your ICICI Bank account to your child's account free
of charge, so that his / her college fees, tuition, living expenses etc. are taken care
of.
If you have an ICICI Bank Credit Card, you can give your son / daughter a
supplementary card and even specify a pre-determined spending limit.
9) SALARY ACCOUNT:
ICICI Bank Salary Account is a benefit-rich payroll account for Employers and
Employees. As an organization, you can opt for our Salary Accounts to enable easy
disbursements of salaries and enjoy numerous other benefits too.
With ICICI Bank Salary Accounts your employees will enjoy the convenience of:
Having the largest network of ATMs at their command,
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Free 24 hour Phone Banking,
Free Internet Banking.
10) WOMEN’S ACCOUNT:
The features of the account have been specially designed keeping in mind a woman's
financial requirements. These include:
A) Recurring Deposits
B) Financial planning of children
C) Family Shield Insura
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ABOUT THE PRODUCT:
Special Savings Account:
The special saving account brought to you by ICICI Bank is a specially designed value
added saving account for non profit making entities like Trusts, Associations, Co-
operative Credit Societies, Clubs, NGO’s, Education & Research Institutes etc. This
account offers comprehensive solutions to suit your organizations requirements.
Features of Special Saving Account:
Comprehensive Banking
Solutions with added features
Supplementary Savings
Ideal for tax-exempt entities
Internet Banking
Anywhere Banking
Doorstep Service
Inward Remittance
Why Is This Special?
FREE MULTI-CITY CHEQUE FACILITY:
A multi-city cheque book (at zero cost) enables you to issue outstation payments without
having to come to the bank for demand drafts, across over 100 centers in the country. We
provide you FREE personalized multi-city cheque as normal cheques in a bound book, or
on continues stationary.
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FREE OUTSTATION DONATION COLLECTION:
Cheques drawn on any location where ICICI bank has a branch will be credited to your
account without bank charges. Amounts received by you as donation from outstation
locations can be credited to account free of charge.
SURPLUS BALANCE MANAGEMENT:
Surplus balance above Rs. 25,000/- in your savings account gets automatically
transferred to a fixed deposit in multiples of RS. 5000/-
And earn a higher fixed deposit interest rate. This fixed deposit is linked to your saving
account and can be broken as and when required.
FRREE PAYROLL PROCESSING FOR EMPLOYEES:
For paying salaries to employees, simply send us a consolidated pay cheque and bank
will disburse the salaries to employee’s accounts. A host oh benefits are available to
employees like: free remittance up to Rs. 25000/-, free debit card, free internet, phone
banking, utility payments, access to one of the largest network of branches and ATMs
and lots more.
NO MINIMUM BALANCE REQUIRMENT:
We do not prescribe any minimum balance requirement. In other words, we waive
penalties for non-maintaince of minimum balances in the accounts.
FREE ANYWHERE BANKING:
You can operate your ICICI Bank account from any ICICI Bank branch in another city.
INTERNET BANKING:
We also offer you a convenient remote banking facility providing you with easy and
secure access to your accounts. You have the option to choose from the “Tranction”
access to the “View” access. The viewing access allows you to the convenience of
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staying in touch with the accounts from a distance and view the accounts tranctions,
balances etc. from your computer.
PHONEBANAKING:
Dial up any of our customer care centers to avail of our user friendly, 24 hour interactive
customer support for “Balance Enquiry”, “statement of account”, “cheque status
enquiry”, “stop payments”, cheque book request”, dial a draft/pay order.
FREE MONTHLY STATEMENTS:
You will receive monthly statements at your doorstep without any charge.
8 TO 8 BANKING:
For the first time in India branches of bank have uniform 12-hour banking hours, giving
you extra convenience. Now plan your bank work according to your own schedule.
INWARD REMITTANCE THROUGH MONEY2INDIA FOR FCRA
APPROVED TRUSTS:
You can receive remittance from abroad through the unique money2india facility.
THE FOLLOWING DOCUMENTS ARE REQUIRED FOR OPENING A
SPECIAL SAVING ACCOUNT:
1. AOF with all the photographs of authorized signatories.
2. Self-drawn cheque/cash with Annexure II.
3. Copy of BY Law attested by managing or authorized trustees.
4. List of Trustees with Designation & Address.
5. Tax exemption proof such as registration Letter from income tax or
declaration on letterhead.
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6. Resolution to open the bank account with mode of operation clause.
7. Id proof of all Authorized signatories (Driving licence, voter ID, PAN Card,
Pension book.)
8. Address proof of all authorized signatories. (Elec.Bill, Telephone Bill,
statement of account, Gas connection).
9. Address proof of entity.
10.Budgetary allocation declaration
10. PAN copy or Form 60 with all details.
11. FOR seal & designation seals of signatories.
NOTE:
1. If the Trust deed / Rules & byelaws are silent about the banking clause
with mode of operation of all the trustees /Authorized signatories has to
sign on the AOF & Resolution.
2. If any minor or major spelling discrepancies letter required from chartered
account as per Ann.X & stamp paper from client as per Annexure XI.
3. If the Trust deed is not in English Annexure XV is required on letterhead.
4. Annexure VIII from the parent entity if separate existence is not there.
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Eligibility:
Special Savings Account can be opened by
a. Primary Co-operative Credit Society, which is being financed by the bank.
b. Khadi and Village Industries Boards.
c. Agriculture Produce Market Committees.
d. Societies registered under the Societies Registration Act, 1860 or any other
corresponding law in force in State or a Union Territory.
e. Companies governed by the Companies Act, 1956 which have been Licensed by
the Central Government under Section 25 of the said Act, or under the
corresponding provision in the Indian Companies Act, 1913 and permitted, not to
add to their names the words 'Limited' or the words 'Private Limited'
f. Institutions other than those mentioned in clause (i) and whose entire income is
exempt from payment of Income tax under the Income-Tax Act, 1961.
g. Government departments/bodies/agencies in respect of grants/ subsidies released
for implementation of various programmes/ schemes sponsored by Central/State
Government subject to production of an authorization from the respective
Government departments to open savings bank account.
h. Development of Women and Children in Rural Areas (DWCRA).
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i. Self-help Groups (SHGs), registered or unregistered, which are Engaged in
promoting savings habits among their members.
j. Farmers' Clubs - Vikas Volunteer Vahini - VVV.
Clause1
Special Savings Account cannot be opened in the name of
a. Government departments/bodies depending upon budgetary allocations for
performance of their functions
b. Municipal Corporations or Municipal Committees
c. Panchayat Samitis
d. State Housing Boards
e. Water and Sewerage / Drainage Boards / Metropolitan Development Authority /
State / State Text Book Publishing Corporations / Societies / District Level
Housing Co-op. Societies etc.
f. Any political party or trading or business concern, whether such concern is a
proprietary or a partnership firm or a company or an association.
TERMS AND CONDITIONS ABOUT THE SPECIAL SAVING ACCOUNT:
1. Customer is required to read and understand the "Terms & Conditions" in respect
of savings account, auto invest facility, services and channels. Any changes in
terms and conditions applicable to this relationship will be made available to
customer on request at any ICICI Bank branches.
2. Two separate chequebooks for local and out station use will be issued.
3. Cheques will be payable at par at designated ICICI Bank branches within the
country. Bank reserves the right to add or delete designated branches. (Customers
may request this list from the branch) No limit on value of cheque issued on a single
day at RBI clearing centres. For all other centres, a cap of Rs 10 lakhs (or as may
decided by ICICI Bank from time to time) on a single day will apply. In case of
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cheques issued for higher value, the funding cost will need to be born by the
customer.
COMPARISON OF ICICI BANK WITH OTHER BANKS IN INDIA
ICICI BANK OTHER BANKS
NETWORKED BRANCHES:
All over India 560 branches & 1900+ ATM
in 240 cities are totally networked.
Most of branches are not networked, even
if networked it would be specific to single
branches or one city or few cities.
WORKING HOURS:
All our branches are working 12 hours a
day from morning 8 am to 8 pm.(Monday
to Saturday).
Most of the banks in India are working
from Morning 10 am to afternoon 3 pm.
ONE STOP FINANCIAL HOUSE:
Our bank is first & only universal Bank in
India providing all the financial services
under one roof.
Most of the Banks are offering selected
products, which are very specific to a
particular requirement.
ANYWHERE BANKING:
Our customers has the flexibility to go to
any of our branches across India for their
Anywhere banking is not offered by most
of the banks in India.
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transaction.*
SALARY ACCOUNT BENEFITS FOR
EMPLOYEES:
All the workers of your organization will
be offered salary account with free debit
card, free cheque book, utility payment,
free interest, phone banking.*
This scheme is not offered by most of the
Banks since most of them may restrict to
open accounts for all employees and the
Balance requirement may be very high.
THREE IN ONE SPECIAL SAVING
ACCOUNT:
For your Organization we are offering a 3-
in-1 account, which gives you all the
facilities of Current Account, flexibility of
a Saving Account and the high returns of a
fixed deposit.
Other Banks in India does not have such a
feature in their product offering.
MULTI-CITY CHEQUE FACILITY:
These cheques are paid as local cheques in
all cities where ICICI Bank has a branch.
Payable at par cheques are not issued by
all, even if issued it comes with a limit and
at a cost.
ONLINE DONATION COLLECTION:
Any donation for your organization can be
collected through any of our branches or
Online through the payments.
This facility of internet banking is not
given by most of the Indian banks.
COLLECTION OF OUT-STATION
CHEQUES:
We provide speedy collection of outstation
cheques deposited by you with our Bank.
Out-station cheques are sent for clearing
with delay in the process with heavy
charges to the customer.
FEE COLLECTION:
We facilitate fee collection for any
school /Institution run by your
organization.
Normally all banks provide this service
through opening of an Extension counter at
your premises which involves huge
operating cost.
MINIMUM BALANCE REQUIREMENT: Account with a chequebook facility would
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It’s a Zero Balance Account offered to your
organization.
be offered at a minimum balance between
Rs.500 up to Rs.10, 000.
THEORETICAL BACKGROUND
MARKETING
Marketing is a social process by which individuals and groups obtain what they need and
want through creating, offering, and freely exchanging products and services of value
with others.
Marketing management:
Marketing management is the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods and services to create exchanges that satisfy
individual and organizational goals.
Marketing management takes pace when at least one party to a potential exchange thinks
about means of an achieving desired response from the parties. We see marketing
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management as the art and science of choosing target markets and getting, keeping and
growing customers through creating, delivering, and communicating superior customer
value.
Demand Forecasting:
One of the company’s major reasons for undertaking a marketing research is to identify
market opportunities. Once research is complete, the company must carefully evaluate
opportunity before choosing its target market specifically, the company needs to measure
and forecast size, growth and profit of each opportunity. Sales forecasts are used by
finance to raise the needed cash for investment and operation; by the manufacturing
department to establish capacity and output levels; by purchasing to acquire the right
amount supplies; and by human resource to hire and needed number of workers.
Marketing is responsible for preparing the sales forecasts. If its forecast is far-off lose
money because of inadequate inventories.
Measures of market demand:
As part of their ongoing, companies prepare many estimates of market size. Demand
Can be measured for six different products levels, five different space levels, and five
different times levels.
Each demand measure serves a specific purpose. A company might forecast short run
demand for a particular product for the purpose of ordering raw materials, planning
production and borrowing cash.
Potential Market:
The potential market is a set of consumers who profess a sufficient level of interest in a
demand offer.
Consumer interest is not enough to define a market, however potential consumers must
have income for the product, and they must have access to the product offer. If the
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product is not distributed in certain areas, potential consumers in those areas are not
available to marketers.
Market Potential:
The market forecast shows expected market demand, not maximum market demand. For
the later, we have to visualize the level of market demand for a very high level of
industry marketing expenditure, where further increases in marketing effort would have
little in simulating further demand. Market potential is the limit approached by market
demand as industry marketing expenditures approach infinity, for a given environment.
Total Market potential:
Total market potential is the maximum amount of sales that might be valuable to all firms
in an industry during a given period, under given level of industry marketing effort and
given environmental conditions.
MARKET RESEARCH:
The essence of marketing is that a firm will make what it can sell, rather than sell what it
can make. Marketing therefore requires an assessment of customer needs through market
research and the orientation of all the firms activities towards satisfaction of those units.
The key technique of marketing is that of market research. Information about firms
market and its customer is collected and analyzed in order to determine who buys the
firms products, why, when and under what circumstances. On the basis of this analysis
the marketing policy is evolved. Marketing research is not substitute for management
decision; it is an aid to making better decisions by providing additional information
relative to specific marketing problems. Marketing research is a formalized means of
obtaining information to be used in making marketing decisions. The official American
Marketing Associations definitions for marketing research reflects the themes but in
greater detail. Marketing research is a function, which links the customer and public to
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the marketer through the information, which is used to identify and evaluate marketing
actions, monitor marketing performance and improve understanding of marketing
process. Marketing research specifies the information required to address these issues,
design the method for collection of information. Manages and implements the data
collection method, analyses the result the result and communicates the findings and there
implications.
Customer value
The key to generating high customer loyalty is to high customer value. Customer
delivered value is the difference between total customer values and total customer cost.
The total customer value is the bundle of benefits customer coat is the bundle of costs
Customers expect to incur in evaluating, obtaining, using and disposing of the product or
services.
RESARCH METHODOLOGY:
MARKET RESARCH:
It is a systematic design, collection and analysis and reporting of data and findings
relevant to specific marketing situation facing company.
NEED FOR THE RESARCH:
The need for the research is to find sales potential for Special Saving Account, as Special
Saving Account is mainly maintained for the Trusts, Association, Societies, and Clubs
etc. They are important source of business for any bank. So, it is important to find out
sales potential level for special saving account. Further this survey helps to bank, what
types of services are expected, organization perception and which helps ICICI Bank to
find out their sales potential in this sales.
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RESEARCH OBJECTIVES:
The main objective of the project is to find out market potential of SPECIAL SAVINGS
ACCOUNT for Trusts, Association, Societies and Clubs in Belgaum, which helps ICICI
Bank to find out their sales potential for Special Savings Account in this area.
Further the main objectives are to understand customer perception about Special Savings
Account, their exception from new banks like ICICI Bank. By understanding customer
perception and exceptions, bank can frame their strategy to make their position strong in
market.
Research Design:
After defining the research problem and setting out of objectives a plan specifying the
sources of selection of data analysis of needed information formulated.
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SOURCES OF DATA
Primary Data:
Primary data was collected by conducting a survey of the Trusts, Association, Societies,
and Clubs with the help of questionnaire and by interviewing the Chairman, Principal,
Director and Secretary of different organizations.
Secondary Data:
1. Internal secondary data:
Mr. Umesh.J.Redekar of ICICI Bank, Belgaum Branch helped in setting out objectives
for my project and he provided me all the relevant information about the company and its
products and services.
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2. External secondary data:
External secondary data relating to the company is collected from the following.
Websites:
www.icicibank.com
www.icicidirect.com
www.indiainfoline.com
www.google.com
MEASUREMENT TECHNIQUE
Sampling method : Convenience sampling.
Sample size : 200
Sampling technique : personal interview.
Sampling unit : Trusts, Association, Societies, Clubs.
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Area : Belgaum city.
Duration : 23rd June to August 23rd.
Findings of the survey
From the survey conducted following things were found:
1.Type of society:-
I. 7% respondents are from the souhard sahakari sangh.
II. 12% respondents are from the urban co-operative credit society.
III. 74% respondents are from the co-op credit society.
IV. 7% respondents are from the multipurpose co-operative credit society.
2.Annual turnover:-
I. 74% of the societies have their annual turnover less than 10 lakhs.
II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs.
III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs.
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IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore.
V. 2% of the societies have their annual turnover above 1 crore.
3.Banks:-
I. 14% of the societies have their account with ICICI Bank.
II. 8% of the societies have their account with IDBI Bank.
III. 7% of the societies have their account with UTI Bank.
IV. 7% of the societies have their account with HDFC Bank.
V. 12% of the societies have their account with State Bank Of India.
VI. 4% of the societies have their account with Syndicate Bank.
VII. 48% of the societies have their account with Other Bank.
4.Type of account:-
I. 49% of the societies have their current account.
II. 35% of the societies have their saving account.
III. 16% of the societies have their special savings account.
5.Preference to open an special savings account:-
I. 20% of the societies are interested to open an ICICI special savings account.
II. 80% of the societies are not interested to open an ICICI special savings account.
6.Reasons for not opening an special savings account:-
I. 19% of the societies are happy with their existing bankers.
II. 20% of the societies say that it does not make any big difference.
III. 38% of the societies are facing distance problem.
IV. 23% of the societies are not interested.
7.Facilities provided by the banks.
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I. Multicity cheque facility 26%
II. Cash/cheque facility 26%
III. Linked FD facility 6%
IV. Internet banking 12%
V. Phone banking 12%
VI. Mobile banking 9%
VII. Cash pick-up facility 3%
VIII. No minimum balance
requirement facility
6%
8.Prefered banking hours.
I. 14% of the banks are adjusted for 10.00 to 4.00.
II. 71% of the banks prefer for 8.00 to 8.00.
III. 15% of the banks adjusted for 10.00 to 5.00.
9.Customers transacting area.
I. 28% of the societies transacts within city.
II. 29% of the societies transacts within state.
III. 43% of the societies transacts outside the state.
IV. 0% of the society transacts outside the country.
10.Services provide by their banks.
a)Hospitality
I. 0% of societies quoted that hospitality provided by their bank is excellent.
II. 48% of societies quoted that hospitality provided by their bank is good.
III. 52% of societies quoted that hospitality provided by their bank is average.
IV. 0% of societies quoted that hospitality provided by their bank is poor.
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b) Work speed.
I. 0% of societies quoted that work speed provided by their bank is excellent.
II. 48% of societies quoted that work speed provided by their bank is good.
III. 43% of societies quoted that work speed provided by their bank is average.
IV. 9% of societies quoted that work speed provided by their bank is poor.
c) Attending the query.
I. 0% of societies quoted that attending the query by their bank is excellent.
II. 35% of societies quoted that attending the query by their bank is good.
III. 49% of societies quoted that attending the query by their bank is average.
IV. 16% of societies quoted that attending the query by their bank is poor.
d) Proximity.
I. 0% of societies quoted that proximity of their bank is excellent.
II. 41% of societies quoted that proximity of their bank is good.
III. 42% of societies quoted that proximity of their bank is average.
IV. 17% of societies quoted that proximity of their bank is poor.
e) Overall service.
I. 0% of societies quoted that overall service of their bank is excellent.
II. 37% of societies quoted that overall service of their bank is good.
III. 63% of societies quoted that overall service of their bank is average.
IV. 0% of societies quoted that overall service of their bank is poor.
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SWOT Analysis
WEAKNESS:
Long procedure of documentation while opening an account.
Most of the societies are facing distance problem, due to this reason many of the
societies are not interested to open an account.
ICICI Bank has no branches in rural and remote locations.
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No Cash Pickup facility for the societies. Whereas IDBI Bank is providing this
facility.
No ATM facility is provided for this account.
Loan/credit limits are not offered as part of the product.
OPPORTUNITIES:
ICICI Bank has golden opportunity if it provides the cash pickup facility to the
Societies.
Gradually customer’s mentality is changing that is why they prefer modern
banking to traditional banking of system. This is where ICICI gains over other
nationalized banks.
By using ICICI Special Saving Account organizations can earn commission on
multicity cheque, which is given by their customers.
ICICI Bank is well established in the Belgaum market, so this is an opportunity to
grab more market than the new entrants like, IDBI UTI, HDFC Bank.
THREATS:
UTI and IDBI banks are capturing the market very fast because their easier
documentation process..
ICICI Bank’s competitors like and IDBI, UTI and HDFC are fast expanding their
networks.
IDBI Bank is providing cash pickup facility.
UTI, IDBI, HDFC and BOI are capturing the market share slowly.
IDBI and UTI Bank opens an account within a week.
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PROBLEMS AND RECOMMENDATIONS
Documentation Process:It is very important for the bank to give the service as early as possible. To open an
account in ICICI Bank it takes lengthy time and the procedure is too long. In contrast
procedure of the other banks is easier and it takes less time. So customers are getting
attracted to these banks. Hence ICICI Bank has to provide speedier service by
considering Know Your Customer where customers will find it easy and get the facility
as early as possible.
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Cash pick up facility:ICICI Bank is not providing the cash pickup facility to the organizations. But other banks
like IDBI, UTI are providing this facility to customers. Many of the banks are attracting
organization with this facility. Because it reduces organizations task of carrying the cash
up to bank. So ICICI Bank has to provide this facility as early as possible, and it will help
increase its organizational customer base.
Location of ICICI Bank:
ICICI Bank in nearly two years has achived remarkable progress but it has only one
branch in Belgaum city. So if it wants to capture potential areas in Belgaum it has to open
few more branches in Belgaum. Many organizations are not interested in ICICI Bank
because of distance problem, further as some organizations deal in cash they find it
difficult to carry cash to a long distance
Summary of the Project
Banking is most important part of any countries economy.
ICICI Bank, which is a private bank has become the second largest bank in
India and is providing various type of services to industries and business out of
which Special Savings Account is one. It is also important source of income for the
bank. So this survey is conducted to find out potential of Special Savings Account in
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Belgaum. On the basis of this survey bank can find out who is their potential
customer and what new startegies are required to implement and attract more
customers.
From he survey it was found that 20% of the societies are interested to open
Special Savings Account with ICICI Bank. Most important reasons for not opening
an Special Savings Account are the bank location, cash-pickup facility,
documentation procedure and low interest on linked FD.
Co-operative Credit Societies expects from new banks, high percentage of
interest, cash-pickup facility, third party cheque clearance and near by locations.
From survey we can arrive at the conclusion that if ICICI Bank wants to
improve its competitive position it should either provide cash-pick up facility, and
bank should give a high percentage of interest on the linked FD, it should improve
its documentation procedure and should provide soon a few more branches near the
potential markets of Belgaum.
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ANNEXURE
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QUESTIONNAIRE
NAME OF THE SOCIETY__________________________________________________
CONTACT PERSON & ADDRESS: ________________________________________________________________________________________________________________________________________________Phone No.: ______________
1.TYPE OF SOCIETY:
SOUHARD SAHAKARI SANGH URBAN CO-OPERATIVE CREDIT SOCIETY
CO-OPERTAIVE CREDIT SOCIETY MULTIPURPOSE
2.ANNUAL TURNOVER
I. LESS THAN 10 LAKHSII. 10 LAKHS TO 25 LAKHS.III. 25 LAKHS TO 50 LAKHSIV. 50 LAKHS TO 1 CRORE.V. ABOVE 1 CRORE.
3. DO YOU HAVE ANY ACCOUNT WITH THESE BANKS?
UTI BANK IDBI BANK ICICI BANK
HDFC BOI SYNDICATE BANK
OTHER BANKS
4. IS IT AI. CURRENT ACCOUNT II. SAVING A/CIII. SPECIAL SAVINGS A/C
(IF iii SKIP GOTO Q.7)
5.WOULD YOU PREFER TO OPEN ICICI SPECIAL SAVING ACCOUNT ?
YES No
6.IF NO,WHAT ARE THE REASONS.
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I. WE ARE HAPPY WITH OUR BANK’S SERVICE.II. IT DOESS NOT MAKE A BIG DIFFERENCE.III. DISTANCE PROBLEM.IV. NOT INTERESTED.
7. DOES YOUR BANK PROVIDE, (please tick) MULTICITY CHEQUE ANYWHERE CASH/CHEQUE DEPOSIT LINKED FD INTERNET BANKING PHONE BANKING MOBILE BANKING CASH PICK UP FACILITY NO MINIMUM BALANCE REQUIREMENT
8. PREFERED BANK TIMING
10.00 AM TO 4.00 PM
8.00 AM TO 8.00 PM
10 .00 AM TO 5.00 PM
9.TRANSACTING AREA
I. WITHIN CITY II.WITHIN STATE III. OUTSIDE STATE IV.OUTSIDE INDIA
10. HOW WILL YOU GRADE THE SERVICES PROVIDED BY YOUR BANK?
11.ANY SUGGESTIONS
.------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------.
THANK YOU.
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EXCELLENT GOOD AVERAGE POOR
I. HOSPITALITY
II. WORK SPEEDIII. ATTENDING THE QUERYIV.PROXIMITYV. OVERALL SERVICE
ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
Graphical Analysis
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 7% respondents are from the souhard sahakari sangh.
II. 12% respondents are from the urban co-operative credit society.
III. 74% respondents are from the co-op credit society.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
IV. 7% respondents are from the multipurpose co-operative credit society.
From the above graph it is seen that :-
I. 74% of the societies have their annual turnover less than 10 lakhs.
II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs.
IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore.
V. 2% of the societies have their annual turnover above 1 crore.
From the above graph it is seen that :-
I. 14% of the societies have their account with UTI Bank.
II. 8% of the societies have their account with IDBI Bank.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
III. 7% of the societies have their account with ICICI Bank.
IV. 7% of the societies have their account with HDFC Bank.
V. 12% of the societies have their account with Bank Of India.
VI. 4% of the societies have their account with Syndicate Bank.
VII. 48% of the societies have their account with Other Banks.
From the above graph it is seen that :-
I. 49% of the societies have their current account.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
II. 35% of the societies have their saving account.
III. 16% of the societies have their special savings account.
From the above graph it is seen that :-
I. 20% of the societies are interested to open an ICICI special savings account.
II. 80% of the societies are not interested to open an ICICI special savings account.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 19% of the societies are happy with their existing bankers.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
II. 20% of the societies say that it does not make any big difference.
III. 38% of the societies are facing distance problem.
IV. 23% of the societies are not interested.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. Multicity cheque facility 26%
II. Cash/cheque facility 26%
III. Linked FD facility 6%
IV. Internet banking 12%
V. Phone banking 12%
VI. Mobile banking 9%
VII. Cash pick-up facility 3%
VIII. No minimum balance
requirement facility6%
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 14% of the banks prefer for 10.00 to 4.00.
II. 71% of the banks prefer for 8.00 to 8.00.
III. 15% of the banks prefer for 10.00 to 5.00
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 28% of the societies transacts within city.
II. 29% of the societies transacts within state.
III. 43% of the societies transacts outside the state.
IV. 0% of the society transacts outside the country.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 0% of societies quoted that hospitality provided by their bank is excellent.
II. 48% of societies quoted that hospitality provided by their bank is good.
III. 52% of societies quoted that hospitality provided by their bank is average.
IV. 0% of societies quoted that hospitality provided by their bank is poor.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 0% of societies quoted that work speed provided by their bank is excellent.
II. 48% of societies quoted that work speed provided by their bank is good.
III. 43% of societies quoted that work speed provided by their bank is average.
IV. 9% of societies quoted that work speed provided by their bank is poor.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 0% of societies quoted that attending the query by their bank is excellent.
II. 35% of societies quoted that attending the query by their bank is good.
III. 49% of societies quoted that attending the query by their bank is average.
IV. 16% of societies quoted that attending the query by their bank is poor.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 0% of societies quoted that proximity of their bank is excellent.
II. 41% of societies quoted that proximity of their bank is good.
III. 42% of societies quoted that proximity of their bank is average.
IV. 17% of societies quoted that proximity of their bank is poor.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
From the above graph it is seen that :-
I. 0% of societies quoted that overall service of their bank is excellent.
II. 37% of societies quoted that overall service of their bank is good.
III. 63% of societies quoted that overall service of their bank is average.
IV. 0% of societies quoted that overall service of their bank is poor.
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
BIBLIOGRAPHY
BOOK TITLE AUTHOR
MARKETING MANAGEMENT PHILIP KOTLER
MANAGEMENT RESEARCH TULL AND HAWKINS
WEBSITES
www.icicibank.com
www.icicidirect.com
www.google.co.in
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ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK
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