a proposal for a shuttle service to keene jason bourque katy wilcock danielle boxer steve clark...
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A Proposal for a Shuttle Service to Keene
Jason Bourque
Katy Wilcock
Danielle Boxer
Steve Clark
Emily Bergeron
Introduction
• Franklin Pierce College was founded in 1962 by Frank S. Dipietro
• FPC is a four year, co-education, liberal arts college.
• The total student population is 1,574
Problem Statement
Currently there is no affordable transportation to Keene, NH from the Franklin Pierce
College Rindge, NH campus. Students with no transportation are denied the opportunity
to take advantage of the entertainment possibilities available in Keene.
Problem Statement continued
Additionally, there is a safety issue with FPC students who drive into
Keene, and have to drive back while under the influence of alcohol.
Research is necessary to determine whether or not a shuttle service to and
from Keene would be beneficial to FPC Students and their registered
guests.
Research Objectives
• Determine how students would be willing to pay for the service.
• Identify where in Keene students would want to be dropped off/picked up.
• Identify which year/class of students would be most likely to use the service.
• Determine what time, and which days, students would prefer the shuttle to run.
Methodology• First the team did secondary research in
order to have a better understanding of college shuttle services.
• Next we created a problem statement • Then, we developed research objectives• After that we created a survey that would
address our research objectives. • Next we handed out our surveys.• Finally, we analyzed the data using SPSS
and created our results, conclusions, and made recommendations.
The Survey1. Do you own a car on campus?2. There is a need for a shuttle bus service from campus to Keene3. I would use a college shuttle service to and from Keene.4. What is the most you would be willing to pay for this service?5. If you had to pay for this service which payment option would you
most prefer?6. Which day would you be most likely to use a shuttle to Keene7. In which place would you prefer to get dropped off/picked up in
Keene?8. What time would be best for a shuttle to start its hourly rounds to
Keene and back9. What time is the latest time you would want the shuttle to pick you
up in Keene for its final round of the night10. How many times a month do you visit Keene?11. What is your class standing?12. How old are you?
How Many Times Per Month Students Visit Keene
Zero1% One
15%
Two30%
Three33%
Four or More21%
Would you use a Shuttle Service to Keene
17%
38%27%
11%
7%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you own a car and Would you use a shuttle service
Str
ong
ly A
gre
e
Ag
ree
Ne
utra
l
Dis
ag
ree
Str
ong
ly D
isa
gre
e
NoYes
9
1917
1110
119
5
14
02468
101214161820
Comparison of Question 1 With Question 3
No
Yes
What is your class standing and Would you use a shuttle service
0
2
4
6
8
10
12
StronglyAgree
Agree Neutral Disagree StronglyDisagree
Freshman
Sophomore
Junior
Senior
Ages of Students in Each Class
9
13
2
0 0
14
7
2
01
13
11
0 0 0
24
0
5
10
15
20
25
Freshman Sophomore Junior Senior
18 orYounger19
20
21 or Older
Places Of Interest In Keene
49%
9%
26%
11% 5%Downtown Keene
Keene State College
Keene Plaza
Keene Cinemas
Colony Mill Mall
Which day would you be most likely to use a shuttle to Keene
Which Days Students Preferred
3% 7%
16%
31%
30%
8% 5% Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
29
37
28
2
0
5
10
15
20
25
30
35
40
Number of Students
Less Than $1 $1-$2 $3-$4 $5 or More
How Much Students Are Willing To Pay
25
10
40
20
0 5 10 15 20 25 30 35 40
Raven Card
Tickets
Pay by Cash perRide
Small Fee added toTutition
Payment Options
Start Times for A Shuttle Service
29.20%
32.30%
25%
13.50%
3:00 PM
4:00 PM
5:00 PM
6:00 PM
Stop Times for a Shuttle Service
3%9%
34%54%
10:00 PM
11:00 PM
12:00 AM
1:00 AM
Limitations
• Lack of time
• Lack of money
• Lack of knowledge of SPSS
• Confusion of questions by respondents
Conclusions• The shuttle service should run on Friday
and Saturday• The start time should be 4:00pm and it
should run until 1:00am• Students would prefer to pay by cash per
ride and most would be willing to pay up to $3
• A majority of the students would prefer that the shuttle bus stop in the downtown Keene area
Recommendations• Campus safety implement this shuttle service• Use the same shuttle stops that are already in place• Have the shuttle run in hourly loops• Create posters and fliers to hand out to raise
awareness of the program• Campus safety could collaborate with other
student organizations such as CAB and Student Government
• It might be most beneficial to promote this service to the senior class
Thank You for Your Time
Any Questions?