a proposal for partnering the proposal demonstrates the significant financial, operational and pr...

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A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL EVENTS

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Page 1: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

A PROPOSAL FOR PARTNERING

The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL EVENTS

Page 2: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

SUPERCAMP AUSTRALIASupercamp’s Vision is a world where young people are empowered to grow healthy & strong through immersion in learning environments that expand their perspectives, build confidence & show them they are worthy of love and respect.

Page 3: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

STAGE 1: CREATIN

G TH

E MO

DEL - 1990 -2001

A DREAM IS BORN – 1990, Perth, Western Australia

In the Spring of 1991, the first Supercamps were held at Nanga Bush Camp in Western Australia. Thirty Educators, Wilderness Guides and Support Staff gave 97 young Australians ‘the week of their lives’. The buzz-word of the team was ‘constant and never-ending improvement’ – each camp was richer and more impactful.

A Formula for Success

The program included Personal Development, Outdoor Challenge, Educational Kinesiology, Accelerated Learning & NLP. From 7.30 am ‘til 10 pm, participants enjoyed new and exciting challenges that engaged their Heads, their Hands and their Hearts.

Looking Back: 1990 - 2001

During this golden decade, Supercamp enriched the lives of more than four-and-a-half thousand young people.

Radio, television and press coverage ensured the camp became well-known throughout Western Australia.

Parents demanded their own camps!

Page 4: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

STAGE 1: CREATIN

G TH

E MO

DEL - 1990 -2001

SUPERCAMP’S VISION A world where young people are empowered to grow healthy & strong through immersion in learning environments that expand their perspectives, build confidence & show them they are worthy of love & respect.

MISSION

By 2010, every young Australian will have access to the knowledge, strategies and new learnings, imparted by SUPERCAMP’s unique program.

VALUES

• Respect & integrity • Pride & accountability • Teamwork & inclusiveness • Flexibility & initiative • Understanding &

compassion • Inspiration &

encouragement • Positivity & celebration

Page 5: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

BUSIN

ESS SUM

MARY

Organizational Structure

SUPERCAMPThe Discovery of a Lifetime!

SALES & MARKETING

-FRANCHISE

DEVELOPMENT

STAFFING & HR-

CURRICULUM DEVELOPMENT

FINANCE & ADMINISTRATION

- LOGISTICS

Page 6: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

BUSIN

ESS SUM

MARY

Business Process Model

Modeling Excellence

Building Alliances

Adapting and Growing

Consolidating What Works

Page 7: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

BUSIN

ESS SUM

MARY

Marketing

Early marketing strategies filled many camps. However, they were expensive and unpredictable. The ‘pause’ in Supercamp operations was a direct result of the need for a more sustainable approach to marketing.

So here we are in 2007, with a host of new potentials to explore. Alliances with other like-minded organisations are critical to help us evolve a new and sustainable marketing strategy.

Australia is evolving. More people accept and respond to the notion of Personal Development. NLP, Educational Kinesiology and other strategies which were seen as ‘left field’ are now household names.

This is our chance...our time to create alliances and ensure that Aussie kids will have access to Supercamp’s empowering program for many years to come.

Page 8: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

BUSIN

ESS SUM

MARY

New Strength - New Directions - New Alliances

Supercamp enriches the lives of young people. Its flexible, modern and engaging curriculum provides a truly viable antidote to the many aspects of modern life that cause kids to switch off, withdraw and lose hope.

Supercamp’s 4,500 graduates, trainers and support team share experiences that uplift, empower and grow people. Supercamp is “all of the good and none of the bad.”

To fully realize Supercamp’s potential to touch the lives of young people, we are committed to making new bonds, alliances with like-minded organizations, who are committed to empowering the youth of Australia.

Page 9: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

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ESS SUM

MARY

Financial profile

Supercamp (Western Australia) generates a revenue of around AU$1,000,000 per annum

Projected revenues for an Australia/New Zealand franchise network are around AU$5.6 million

Profit margins are shaped very much by marketing costs. Profitability if this UE proposal is accepted will be well in excess of 45%

If the UE proposal is accepted, 10% of ongoing SUPERCAMP profits will directed to CANTEEN

Page 10: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

THE FU

TURE TO

GETH

ERMutual Benefits

SUPERCAMP will drastically reduce marketing costs and hence increase profits. This will drive the 2-year plan to franchise the business throughout Australasia

UE stands to benefit from association with an Australian program that is demonstrably successful in enriching the lives of young Australians…and attracting significant press & media coverage: positive PR for UE

Graduates from Chris’s Coaching Program would be employed on Supercamp and other programs - an incentive for people to sign up

UE could benefit financially – by receiving a % of marketing costs “saved” by employing the proposed model (which, by the way, was immensely successful for Bobbie De Porter, when she linked American Supercamp to ‘Money & You’)

Page 11: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

THE FU

TURE TO

GETH

ERMutual Benefits

BREAKTHROUGH would become a ‘household name’ amongst all SUPERCAMP personnel. Attendance at a BREAKTHROUGH Seminar would become mandatory for all Support Staff

BREAKTHROUGH would have a marketing presence at all SUPERCAMP events. This would generate thousands of potential BREAKTHROUGH customers each year

Support Teams – Like Chris’s Breakthrough, Supercamp requires a large and loyal Support team to work well. Greg Nunn runs the Support Staff Development program for Supercamp (about 200 volunteers). He could help with some distinctions around management and training of UE’s Breakthrough Support Team

Page 12: A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL

BUSIN

ESS SUM

MARY

The Long Term Vision

We could all learn from one another. Essentially, we’re all about generating the money we deserve by providing meaningful, relevant, state-of-the-art education programs with brilliant presenters

Young people in Australia and New Zealand ( and perhaps Asia and beyond) will live richer, more empowered and happier lives

Both UE & Supercamp will be seen by that Australian community as providing a valuable service that truly makes a difference in the lives of their children

We leave a legacy that is a ‘lighthouse’ for people wanting to educate young Australians about things that are truly meaningful and worthwhile