A Proposal to Create a New Dining

Location in Front Campus

Provost’s Leadership AcademyGold Team

Problems with Current Dining Options

Prentice Hall is a far walk for students on the North East part of campus (Rockwell, Kent, Cartwright, Franklin)

Prentice inconveniently closes at 2pm on Fridays

Unable to purchase food from the Hub from 11 am-2 pm on weekdays

The snack area in White Hall doesn’t accept your meal plan

Jazzman’s in Oscar Ritchie offers only coffee and pastries

Our ProposalUtilize the food cart used last Spring to sell Simply To Go products to students in the North East part of campus

Park the cart in Rockwell Hall or move it throughout North East campus

Have the cart open Monday through Friday from mid-morning to late afternoon

Allow students to use their meal plan to buy these products

Traffic Pattern Data

KTH MLH ROC FRH MCG CWH LRH KTA0

200

400

600

800

1000

1200

1400

1600

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2000

North East Campus Building Attendance for Spring 2011

MondayTuesdayWednesdayThursdayFriday

Population in North East Campus Compared to the Entire Campus

Monday

North East Campus (2...

Tuesday

North East Campus (2...

Wednesday

North East Campus ...

Thursday

North East Campus (24%)

Friday

North Ea...

Data Analysis

22% of students are on the North East side of campus at least once per day

Halls on the far end of campus like McGilvrey sometimes have over 1,700 students in them within one day

A majority of students in this section of campus stay in these buildings for things other than class

Survey

Created a survey and distribute it both in person and via the internet through SurveyMonkey.com

Worked with Valerie Samuels to increase the validity of both the survey and its results

Used social media websites such as Facebook

The Kent Stater wrote an article about our survey efforts as well as KentWired.com

Surveyed an overall total of 808 people

Survey Results

On Campus (75.8%) Commute (24.1%)0

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200

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600

Do you live on campus or commute?

N=754 M=“On Campus”

Survey Results

Yes (91%) No (9.4%)0

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200

300

400

500

600

700

800

Would you use a new dining location in the North East part of campus?

N=788 M= “Yes”

Survey Results

Coffee/Pastry Shop (5.5%)

Sandwich Shop (41%)

Kent Market (31.1%)

Pasta (14.3%) Other (8.3%)0

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100

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What sort of dining options would you be most interested in?

N=710 M=“Sandwich Shop”

Survey Results

Facul

ty (.

3%)

Staff (2

%)

Gradu

ate

Stude

nt (2

.6%

)

Und

ergr

adua

te S

tude

nt (9

4.8%

)

Oth

er (.

3%)

0200400600

What is your status?

N=695 M= “Undergraduate Student”

Data Analysis

Majority are undergraduate students Live on campus and dine on campus every day.

34% are on the North East part of campus every day

91% stated they would utilize the new dining location in that section of campus 1-2 times per week

Having a sandwich shop available during lunchtime hours

Placement and Meal Options

The cart has its own health code, however, once it’s placed in a certain building it must also abide by that building’s health code

We propose two placement options1) The cart is placed in Rockwell

hall year long2) The cart will travel between

buildings in the North Eastern part of campus

Placement and Meal Options

Best meal option- offer items such as Simply To Go sandwiches, wraps, cookies, chips, drinks, and other small snacks that are pre-packaged

Ensures short lines and rapid food distribution

Variety will depend on what is available each semester so specific meal items cannot be decided at this time

Marketing

The purpose of marketing the cart will be to inform the student body about the cart, its location, its times of operation, and the products sold

The goal of marketing this project is to keep students on campus when purchasing meals to create revenue and also benefit the students

The projected revenue for the cart is: $4.25 per day x 100 students=$425 per day $425 per day x 5 days= $2,125 per week $2,125 per week x 15 weeks= $31, 875 per

semester

Possible Cart names: Food in a Flash, Flash Cart, Kent Cart

Marketing Strategies

Posters FlyersDining Services/Kent WebsitesChalkingKent’s broadcasting opportunities

TwitterFacebookBuses

Sample Poster

The Next Steps

Make the final decision regarding the cart’s location so health codes could be obtained to ensure we follow all necessary guidelines

Notify buildings about the project idea and discuss health codes and possible locations within the buildings themselves

Get the equipment needed to allow the cart to accept the meal plan as a form of payment (portable FlashCard swiper)

The Next Steps

Begin advertising and creating a definite menu based on food items available at the time

Hire employees to work the cart and train them so the project could begin as soon as possible

Keep in close contact with Rich Roldan to ensure we adhere to the main goals of Kent State Dining Services and make sure students are satisfied with the end results of the project

The Gold Team would like to thank…

The Provost, Dr. Robert FrankDr. Timothy ChandlerEboni PringleRich RoldanJohn GoehlerValerie SamuelsTia ProtopapaNJ AkbarRebeccaThe PLA Mentors