a psychedelic trip
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- 1. A Psychedelic Trip
The pre-drink before the party.
2. March 23, 2010
205 Humber College Blvd.
ATTN:Alice Salamon and Chris Shimoji
RE: Alcohol Awareness Event
The following proposal details the outline of the Psychedelic Trip, the means of transportation for students from Lakeshore
campus to North Campus in regards to thealcohol awareness event scheduled for April 15, 2010.
The event planning class within Humber Colleges post-graduate certificate program in Public Relations is pleased to present a
proposal in support of Humbers annual alcohol awareness day.
We will provide project management and event execution in order to educate students, faculty and staff on how to have a safe
and healthy summer. The public relations students are highly enthusiastic about hosting a cottage getaway themed event and
look forward to your feedback regarding our initial ideas.
Thank you for providing us with this excellent learning opportunity. We are confident that we can create a positive, fun and
educational event. Theexcitement is building and we anticipate a very successful event.
Public Relations Certificate Students
Event Planning and Management PRC 140
The purpose behind The Psychedelic Trip is to
initialize the foundation for alcohol awareness and
foster an atmosphere that supports responsible and
educated decisions involving alcohol intake.
The Psychedelic Trip will be aimed to promote
Responsibledrinking and actions while engaging in
such an activity for Humber College students.
To encourage an environment that induces the
mentality of awareness and responsibility for
those who wish to engage in alcohol-related
5. Target Audience(s)
Humber College Lakeshore students
Humber College PR faculty
Humber College PR Cert. 2 students
All the cool, calm, collected
Theme: The Psychedelic Trip
Slogan: Ride on the magic school bus
Playing on the name of the bus, The Psychedelic
Trip also coincides with the campfire tune
aspect of the North Cottage Getaway
The students will board the Magic Bus near the Williams
Pub at Lakeshore Campus (major intersection: Kipling &
The bus will then transfer students from Humber
Lakeshore to the Humber North Campus
This location is the middle ground between the east
and west lakeshore campus. It is a well-known
location, therefore, students will be able to find the bus
quickly and easily
8. Event Plan/Marketing & Promotion
In order to maximize the number of passengers on the Magic Bus, there will be:
posters placed across various buildings around Lakeshore Campus
a residence blitz conducted the day before the alcohol awareness event
Word-of-mouth tactics to promote that there will be transportation provided to-and-from this event (free of charge) [ie. Promote at LinX event?]
9. Groovy Baby (Logistics)
Themed playlist of psychedelic pop artists
10. Food & Beverage
Skittles (taste the psychedelic rainbow)
This is to be divided between
the total bus costs (Period: 11:50 a.m 2 p.m)
Marketing/promotion materials (posters, leis)
Food & beverage (skittles, Smores)
12. A Psychedelic Trip