NEW VISION NEW VILLAGEA £7 million transformation is underway to make Caledonia Park Scotland’s Premier Designer Village. Page 4

A QUIET REVOLUTIONNew stores are arriving in 2019/20 and existing premium brands are rightsizing, revitalising and investing for the longer term at Caledonia Park. Page 6

CALEDONIA PARKDiscover a design that blends heritage and contemporary Scottish architecture. Page 7

INSIDE THE VILLAGECaledonia Park utilises local materials and reflects the region’s character through its landscaping. Page 14

CONNECTED CATCHMENTPerfectly positioned and comprehensively connected to audiences from everywhere. Page 10

OUR CUSTOMERFrom design hunters to loyal locals, Caledonia Park attracts a diverse audience. Page 13

DISCOVER SOUTHERN SCOTLANDWith epic landscapes, world-class produce and limitless leisure pursuits, discover why the South of Scotland is an oasis of experiences. Page 22

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POLO RALPH LAUREN, HUGO BOSS, NIKE,ADIDAS, MOLTON BROWN, REEBOK, RADLEY, GAP, SKECHERS, SUPERDRY, CLARKS,LEVI’S, THE COSMETICS COMPANY STORE,NEXT, MARKS & SPENCER

TAKE YOUR PLACE ALONGSIDE SOME OF THE MOST LOVED DESIGNER BRANDS

Levi’s, Adidas, Reebok and The Cosmetic Company Store are joining the line-up in Autumn/Winter 2019, taking their place alongside Polo, Hugo Boss and many other high-performing brands.

The quiet revolution has begun, enabling Caledonia Park to realise its potential as Scotland’s Premier Designer Village.

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FORMERLY KNOWN AS GRETNA GATEWAY, CALEDONIA PARK IS THE NEW BRAND IDENTITY FOR THIS TRANSFORMED, MODERNISED DESIGNER BRAND DESTINATION

There has been a customs post at Gretna since 1612 and an outlet village for the last twenty years. But times they are a changing. Busy modern lives mean folk often can’t see the wood for the trees and their longing to escape the digital world for a change of lifestyle and more complementary and rewarding retail experiences, steadily increases.

Destination shoppers want to ensure that their time is well spent. Expectations of what constitutes an enjoyable shopping experience continues to rise.

Today’s shopper expects premium products, enthusiastically delivered by knowledgeable staff, in a relaxed retail environment. Caledonia Park offers a space in which to spend time, whilst being engaged and entertained.

Located in an area of natural beauty, free from the freneticism, hustle and hassle of city shopping, Caledonia Park is the place to make an engaging brand statement. Caledonia Park is Scotland’s Premier Designer Village.

NEW VISIONNEW VILLAGE

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A PLACE OFPROGRESSION

INVESTMENT IN THE AREA IS EXPECTED TO DELIVER AN EXTRA 4 MILLION TOURISTS AND £1.1 BILLION TO THE ECONOMY

In July 2019, the UK Government signed off the transformative £394m Borderlands Inclusive Growth Deal, which aims to deliver significant and sustainable benefits across the Borderlands, with key investments in the region surrounding Caledonia Park. These include developing South of Scotland tourist attractions; the Stranraer Marina, the River Tweed Walking and Cycling Route, and the 7 Stanes mountain biking network. These are in addition to creating a landmark sculpture situated at Gretna - the Star of Caledonia, designed to stimulate economic growth by attracting more visitors.

Caledonia Park is at the epicentre of experience and economic growth plans. These enable it to become the exclusive premier retail stop off for both tourists and residents.

£19MMOUNTAIN BIKE

INNOVATION CENTRE

£15MFOR CARLISLE STATION

IN CUMBRIA

£31MTO DEVELOP SOUTH

OF SCOTLAND TOURIST ATTRACTIONS

£20MTO ENHANCE THE QUALITY OF RURAL PLACES IN THE

SOUTH OF SCOTLAND

£8MFOR A DAIRY INNOVATION

CENTRE IN DUMFRIES AND GALLOWAY

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A QUIETREVOLUTION

There’s been a new team at the helm since 2018. A team with the expertise to position and drive performance of the asset in its current guise and develop a destination strategy that ensures all our retailers will enjoy realising their full potential at Caledonia Park.

Footfall continues to outperform national and regional benchmarks and with year-on-year sales growth in the last six successive quarters and many premium retailers enjoying double-digit sales growth, breaking lifetime sales records and a plethora of other profit and positioning related key performance indicators, the green shoots of realisation have risen.

New stores are arriving in 2019/20 and existingpremium brands are rightsizing, revitalising and investing for the longer term at Caledonia Park.

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FORMERLY KNOWN AS GRETNA GATEWAY, CALEDONIA PARK IS THE NEW BRAND IDENTITY FOR THIS TRANSFORMED, MODERNISED DESIGNER BRAND DESTINATION.

CALEDONIA PARK PLAYS UPON THE PAST BUT WITH A CONTEMPORARY AESTHETIC TWIST

CALEDONIA PARK

The flagship Nike store symbolises the architectural ambition of the Caledonia Park revitalisation programme. Natural materials provide rich textural variety across the façades, elevations and roofs of the units. Timber cladding makes the units appear as part of a family of buildings rather than a set of separate elements. Finishing sees the stores painted in matte tones from a small but cohesive set of complementary colourways.

A flagship anchor for a global brand.

THE REVITALISATION BEGAN WITH NIKE COMPLETING A FULL REFIT OF THEIR UNIT, WITH THE UPGRADED STORE SUCCESSFULLY LAUNCHED SPRING 2019.

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WELCOME TO THE COSMETICS COMPANY STORE

The Cosmetics Company Store opened in September this year. The 2000 sqft store carries a full range of Estée Lauder brands including Mac, Bobbi Brown, Clinique and Estée Lauder.

“WE HAVE CHOSEN CALEDONIA PARK AS ONE OF  OUR KEY OUTLET

STORES IN SCOTLAND. WE HAVE EXTENDED OUR LEASE AND LOOK

FORWARD TO CONTINUING TO WORK TOGETHER TO ELEVATE THE SHOPPING EXPERIENCE”

IGNACIO ABADIAS GARCIALEASE ACQUISITIONS COORDINATOR

NIKE EMEA

CONNECTEDCATCHMENT

PERFECTLY POSITIONED AND COMPREHENSIVELY CONNECTED TO AUDIENCES FROM EVERYWHERENestled on the gateway between two great nations, Caledonia Park benefits from a catchment that delivers a broad mix of customers all year-round. These include: residents and visitors of the City of Carlisle and surrounding towns, domestic and international tourists, motorway users, airport passengers and day-tripping designer shoppers from Glasgow, Manchester and Newcastle.

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NEWCASTLE UPON TYNE

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16M VEHICLESPER ANNUM CROSSING THE M74

The M74 is the busiest route between Englandand Scotland. Juntion 22 is 18 metres from Caledonia Park.

14 FLIGHTSPER WEEKFROM CARLISLE AIRPORT

Caledonia Park is just 25 minutes from Carlisle Airport, with weekly flights to Belfast, Dublin and London at peak times.

2M PASSENGERSPER ANNUM AT CARLISE STATION

The Grade 2 listed station serves 2 million passengers annually from London, Glasgow, Edinburgh, Leeds and Newcastle.

“SKECHERS HAVE BEEN DELIGHTED WITH SALES SINCE DAY ONE. THE STORE HAS DELIVERED DOUBLE

DIGIT GROWTH EACH YEAR SINCE OPENING 2016 AND THE TREND

CONTINUES IN 2019”DEREK ROBERTSON

SENIOR DIRECTOR, EUROPEAN SALESSKECHERS

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LOYAL LOCALS

Caledonia Park is a retail destination our loyal locals visit regularly. They have an affiliation with Caledonia Park, because it offers an experience in-keeping with their expectations of quality time well spent. They are typically affluent, high income, home owning customers, who live within 60-minute drive-time, a short jaunt for most rural customers or for anyone seeking the right retail experience.

DESIGN HUNTERS

Fashionable, price aware, designer brand-hunters who live outside the 60-minute catchment and have a desire to find the best in class brands at the best price. A broad church of stylish students, aspirational home makers and those that have achieved domestic success. These folk like to wear it as and when they see fit, which is pretty much every day.

ROAD TRIPPERS

Being on the borders has many benefits. With 16 million vehicles passing us every year, we are a welcome break from the usual melee of motorway service stations for many high affluence families with young adult children and for road-tripping stylish singles and students. We also benefit from the school holiday season being stretched throughout the year and many wealthier, empty nest mature tourists who visit outside the traditional holiday seasons.

DAY TRIPPERS

More affluent than the average UK shopper and more likely to be a family, home owning stalwart of suburbia, these folk like a full and rewarding day out with retail being an important part of that day.With so many all-year round natural attractions and historic placesto visit in our neighbourhood we are an essential part of a discerning day-tripper’s repertoire.

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CALEDONIA PARK WILL CRAFT A VIBRANT HUB FOR RETAIL AND DINING SET IN THE HEART OF STUNNING SOUTH SCOTLAND

INSIDE THE VILLAGE

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DINING QUARTER

The Dining Quarter Square offers open, welcoming spaces with places to rest and be engaged.

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SOUTH MALL

Soft landscaping and clusters of street furniture throughout the village tie the design theme together.

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NORTH MALL

Caledonia Park’s welcoming streets are designed to encourage customers to dwell and browse.

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SOUTH MALL

Moveable planters will be placed throughout the streets and squares to highlight and celebrate the shop entrances.

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NORTH SQUARE

The trees planted reflect the region’s character and native species are included to celebrate the local provenance.

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SOUTH MALL

A simple palette of materials includes high quality recycled stone paving, and locally sourced granite lining the shop frontages.

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PROPOSED DEVELOPMENT

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DISCOVER SOUTHERNSCOTLAND

SCOTLAND IS A LAND SYNONYMOUS WITH ROMANCE, MYSTERY AND INTRIGUE

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Scotland is a land synonymous with romance, mystery and intrigue. Not to mention its top-notch produce, famous whisky, and world-class fabrics and wools like tweed and cashmere. Nowhere has the premium quality of Scotland, which is built on the solid foundations of its epic landscape, more evident than in the tumbling glens, rolling hills and sweeping beaches of abbey and castle studded Southern Scotland, the setting of Caledonia Park.

ANNANDALE DISTILLERY9 miles away, produces rare and exclusive Single Malt Scotch whisky

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THE RIVER TWEEDIs one of the most famous salmon fishing rivers in the world

LOCAL WOOLIs transformed into world-class knitwear, tweed and tartan

BELTED GALLOWAY CATTLEBelted Galloway beef graces the plates of diners from London, Paris and beyond

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Wee ones may love Southern Scotland’s rich sweep of beaches, its parks and its family friendly hotels. It is an adult playground too, though, for those who love to indulge in retail therapy. The Borders are after all the beating heart of Scotland’s world famous textile industry, a majestic land where the local wool is creatively turned into world class knitwear, tweed and cashmere, using local craftsmanship and local organic colour palettes as a rich inspiration.

Some people may imagine Scotland’s textile industry is something historic. That could not be further from the truth. It is thriving, as was shown recently when global fashion giant Chanel bought Hawick-based cashmere mill, Barrie. Moves like this demonstrate Scotland’s existing, and indeed expanding, global reputation as a leader in prime luxury fabrics, including tweed and cashmere wool and as an ideal partner for a swathe of designer brands.

Then, of course, there is the legendary Pringle brand, which originated in the Borders over 200 years ago. It was Pringle who were instrumental in introducing the signature Argyle pattern that was made famous and then made Regal by the Duke of Windsor in the 1920s. In the 1950s the landmark Pringle twinset made the cover of Vogue and was adopted by the likes of Joan Crawford and Grace Kelly. In 1956 Pringle was finally officially recognised with a Royal Warrant and its sweaters have adorned the shoulders of golfers on both sides of the Atlantic ever since. Southern Scotland has a long heritage as a fashion inspiration and hub.

The Borders are famous for their market towns. Melrose is the star, with its picturesque main square alive with shops, pubs and proper butchers and fishmongers. In Southern Scotland the sort of traditional businesses that long closed down elsewhere are still very much alive, producing premium goods that also appear in farm shops and the increasing array of farmers’ markets.

Local organic produce is also to the fore in Southern Scotland’s thriving food and drink scene. Those seeking local produce with sound provenance have come to the right corner of Britain as Southern Scotland is the nation’s beating culinary heart. This bountiful natural larder offers Belted Galloway beef and superb seafood that is often spirited off to the fine dining tables of London, Madrid and Paris.

Visitors to Southern Scotland can rest assured that plenty of that glorious produce remains to savour. In Dumfries and Galloway there are the delights of small producers such as Galloway Lodge Preserves, Galloway Chillies and Marrbury, who romantically smoke their fish at the atmospheric surrounds of Carsluith Castle. Marrbury was once hailed as the ‘best salmon in the world’ by the head chef of Scotland’s only two Michelin star restaurant, Andrew Fairlie.

Until recently Dumfries and Galloway did not boast a distillery, but that all changed in 2007 when Annandale Distillery started weaving the uisge beatha (which translates as the ‘water of life’) in Annan, just a dram’s throw away from Caledonia Park. The Borders Distillery in Hawick followed suit in 2018 as it started production of whisky and gin, another indication of a destination that has really put itself on the foodie map.

A FASHIONABLE TRADITION OF PREMIUM TEXTILES

AN OASIS OF WORLD-CLASS FOOD AND DRINK

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Southern Scotland also has plenty to offer those intent on bashing beyond the bottom of a whisky tumbler and getting active in the great outdoors. Indeed the wildscapes of Southern Scotland could have been sculpted with the needs of adventure tourism in mind. It is no exaggeration to say that Southern Scotland today is a world-class adventure destination.

For hikers the star is the 212-mile Southern Upland Way – one of the UK’s great long distance trails. Much of the route follows historic droving roads, which were used to ‘drive’ cattle to market. It kicks off on the Atlantic Ocean at Portpatrick and takes in a rich sweep of Southern Scotland as it burrows through the eponymous Southern Uplands on its way east towards the Borders and the North Sea at Cocksburnspath. Visitors can tackle a section or take on the whole route, which even fit walkers struggle to manage in anything under two weeks.

One microcosm that showcases what Southern Scotland offers adrenaline junkies is Laggan Outdoor near Gatehouse of Fleet. Here visitors can shoot arrows and go grass sledding. It is also home to Scotland’s longest zip wire, which spans a whopping

A NATURALADVENTUREPLAYGROUND

820m at speeds of up to 50mph. Then there are the views across the Solway Firth and to the distant hulk of the Lake District.

Another natural escape is the Galloway Forest Park, an oasis of hills, lochs and forests that pioneered as Europe’s first ‘Dark Sky Park’ in 2009 and has been awarded ‘Gold Tier’ status by the International Dark-Sky Association. There is no finer place to take in the heavens with so little light pollution. The observatory here is open to the public. On hand to open up those skies are a 20-inch Corrected Dall-Kirkham Telescope in a 5 metre dome and a 14-inch Schmidt-Cassegrain Telescope for an alfresco stargazing experience.

Southern Scotland is also superb mountain biking country. Mountain biking is big business here with the famous 7stanes mountain bike centres spread across Glentrool, Kirroughtree, Dalbeattie, Mabie and Ae in Dumfries and Galloway, then Glentress, Innerleithen and Newcastleton in the Borders. Many riders from Scotland’s Central Belt and northern parts of England now choose to make a whole weekend or more of riding rather than just popping here for a day trip.

“WE’RE DELIGHTED TO BE A PART OF CALEDONIA PARK, WHICH IS NOW ONE

OF OUR KEY OUTLET OFFERINGS IN SCOTLAND. SITTING ALONGSIDE THEIR

ROSTER OF PREMIUM RETAILERS, WE HAVE SEEN THE BENEFITS OF ITS POSITIONING AND LOOK FORWARD TO WORKING TOGETHER TO CONTINUE ELEVATING THE OUTLET SHOPPING

EXPERIENCE AS PART OF THEIR REVITALISED VISION.”

ELIZABETH GALTONHEAD OF MARKETING

RADLEY

CONTACT

Steve Morgan020 7399 5924steve.morgan@eu.jll.com

Mark Johnstone07500 771 456mark@johnstonepc.co.uk

Susanne Morris07342 888 826susanne@johnstonepc.co.uk Misrepresentation Act: The particulars in this brochure are believed to be correct but accuracy cannot be guaranteed and they are expressly excluded from any contract. SEPTEMBER 2019. Sources: FSP Site Surveys 2016 and Calibrate Analysis 2018

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