A Recruiter's Guide to Connect with Companies on Social Media

Jackie SchierenbergTalent Acquisition

February 7, 2018

Agenda

• Reflection

• What’s new with Dignity Health

• #1 Rule for Social Media

• Optimize your LinkedIn profile

• How to engage with employers & leverage your network

• Sneak Peak: Applicant tracking system

• Best Practice Tips

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Reflection

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• Dignity Health and Catholic Healthcare initiatives are combining to form a new non profit health system focused on creating healthier communities.

• Headquarters = Chicago

• Employees = 159,000

• Hospitals = 139

• States = 28

• Combined Revenue = $28.4 B

➢ www.AdvancingHealthCareTogether.org

What’s new with Dignity Health

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#1 Rule with Social Media

What would Kate say?

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• Complete your profile 100%, shows you are active in the ecosystem

• Add a professional picture

• Create a headline, think of this as your brand tagline

• Add a LinkedIn background

• Customize your LinkedIn URL & share it

– https://www.linkedin.com/in/jackieschierenberg/

• LinkedIn Publisher

• Share your story

• Endorsements

• Recommendations

Optimize your profile

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The key to success on LinkedIn is to:

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• Connect with those you know (colleagues, classmates, leadership, and vendors)

• Ask your contact for introductions

• For people you don’t know, be sure to include a personal note explaining why you want to connect

• Follow relevant news, through LinkedIn influencers, companies

• Join groups

• Be visible

– Update your status

– Share events you are attending

– Share interesting articles

– Help others in need

• Remember: It’s not just about who you are, it’s what you do

Meaningful Connections

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• Recruiters

• Human Resources

• Hiring Managers

• People with similar skills

• Colleagues (current and past)

• Former bosses

• College Alumni

Who to network with?

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Hi this is Sarah, I recently connected with you on LinkedIn and was hoping we could chat about the business analyst position you have open in Phoenix. I feel like I could be a good fit………..

Sample Voicemails vs Sample messages phone calls

Hi this is John, I have a friend who works in the ICU at Chandler and has shared with me what a great place it is to work. I have 5 years of ICU experience and I am looking to relocate to AZ, could we setup a quick call this week to discuss the position in more detail?

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Sample Messages from Candidates

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LinkedIn: Search company recruiter

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• Chrome extensions are small software programs that customize your browsing experience

• Must be in Google chrome to leverage them

• They are Free in the Chrome Store

Chrome Extensions

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Chrome Extension: People Finder

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Example: Search Dignity Health

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Tool: Hunter.io• Try direct contact with employers

• Avoid LinkedIn inMails

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• He shared his story

• Expressed gratitude

• High engagement

• People came to help

Social Share: Asking for help

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Social Share: Active in the Community

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1. Target list of employers – go to their career site (most accurate & current)

2. Jobs on Google (PPC campaign)

3. Indeed

4. Social Media (LinkedIn, Facebook, and Twitter)

5. CareerBuilder

6. Association sites (example: AORN)

From an employer perspective:

It’s all about the

Best Plan of Attack: Searching jobs

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Facebook Pages for Employers

• Events

• Jobs

• Live chat

• Connect with us

• Videos

• Share stories

• Careers vs Consumer

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LinkedIn.com Employer pages

• Jobs

• Shared Connections

• Discover new connections

• Follow

• Videos

• Share stories

• Suggest other employers

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ATS: Candidate Profile

• Keywords

• Resume is parsed

• Ability to apply using your Social media profiles

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ATS: Candidate Profile

• Searchable fields

• We tag specialty areas, locations, and titles

• Take your time when you fill out an application

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ATS: Search

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• Social Media rule – would my mother approve

• Optimize your LinkedIn profile

• Create meaningful connections

• Be personal, be consistent and give generously

• Follow employers on social media & engage

• Leverage keywords on your resume – take your time on your applications

Best Practice Tips

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Career Page: www.dignityhealthcareers.org

LinkedIn: www.linkedin.com/in/jackieschierenberg/

Email: jackie.schierenberg@dignityhealth.org

Calendar: www.meetme.so/jackieschierenberg

Phone: 602-406-6241

Want to connect?