a road map for natural capitalism
TRANSCRIPT
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A ROAD MAP FOR
NATURAL CAPITALISM
Asanka Ihalage
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WHAT IS NATURAL CAPITALISM ???
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WHY NATURAL CAPITALISM CONCEPT NEEDED?
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Water pollution
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Air pollution
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Sound Pollution
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Soil Pollution
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Amory B. Lovins, L Hunter lovins and Paul Hawken (1991)
“ Business strategies built around the radically more productive use of natural resources can solve many environmental problems at a profit “
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Strategies of Natural Capitalism
1. Dramatically increase the productivity of natural resources.
2. Shift to biologically inspired production models.
3. Move to a solutions-based business model
4. Reinvest in natural capital.
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1. Dramatically Increase the Productivity of Natural Resources
Reducing the wasteful and destructive flow of resources from depletion to pollution represents a major business opportunity. Through fundamental changes in both production design and technology.
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Electricity/Power Generation Methods
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Increase the Productivity of Energy Consumption
Fatter vs. Thin Pipes
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Advantages of Fatter Pipes
• Less friction than usual thin pipes
• Less Pumping/consumption energy
• Save energy and production cost
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Switched from ordinary motors to premium-efficiency motors
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Switched from ordinary lighting Plans to automatically dim lighting Plans to match
available daylight
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Replacing glazing system with a new kind of window that lets in nearly six times more
daylight than the old sun-blocking glass units.
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Hybrid Automobiles
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2. Shift to biologically inspired production models.
Natural capitalism seeks not merely to reduce waste but to eliminate the very concept of waste.
In closed-loop production systems, modeled on nature’s designs, every output either is returned harmlessly to the ecosystem as a nutrient, like compost, or becomes an input for manufacturing another product.
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Closed-loop production systems
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Closed-loop production systems
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Closed-loop production systems
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Closed-loop production systems
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3. Move to a solutions-based business model
• The business model of traditional manufacturing rests on the sale of goods. In the new model, value is instead delivered as a flow of services—providing illumination
• This model entails a new perception of value, a move from the acquisition of goods as a measure of affluence to one where well-being is measured by the continuous satisfaction of changing expectations for quality, utility, and performance.
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Move to a solutions-based business model
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4.Reinvest in natural capitalUltimately, business must restore, sustain, and expand the planet’s ecosystems so that they can produce their vital services and biological resources even more abundantly.
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Reinvest in natural capital
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Now It’s your time to Invest on
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