A SERVICE PROVIDERMARKET ANALYSIS

SERVICE PROVIDERGeneral: 

Organization, business or individual which offers service to others in exchange for payment.

Internet:

A company that provides customers with an internet connection.

Top 10 Internet Service Providers (ISP) in the Philippines

1.  Smart Broadband Inc.

2.  Globe Telecom

3. Philippine Long Distance Telephone Company (PLDT)

4. Sun Cellular [Digitel Mobile Philippines, Inc. (DMPI)]

5. Bayan Telecommunications, Inc. (BayanTel) 

Top 10 Internet Service Providers (ISP) in the Philippines

6. Meridian Telekoms Inc.

7. Sky Cable

8. Eastern Telecom Philippines Inc.

9. Bell Telecommunication Philippines Inc.

10.Wi-tribe Telecoms Inc.

Smart Broadband Inc.

It is a wholly-owned subsidiary of Smart Communications, Inc.. It offers an wireless internet broadband service, Smart Broadband (SmartBro), with 1.73 million total subscribers at the end of the fourth quarter of 2012. While Smart Communications, Inc. is a wholly-owned subsidiary of Philippine Long Distance Telephone Company (PLDT).

CUSTOMER BEHAVIOR

CULTURAL FACTORS

CULTURESUBCULTURESOCIAL CLASS

CUSTOMER BEHAVIOR

SOCIAL FACTORS

REFERENCE GROUPSFAMILYROLES AND STATUS

CUSTOMER BEHAVIOR

PERSONAL FACTORS

FAMILY LIFE CYCLEOCCUPATION AND ECONOMIC

CIRCUMSTANCESLIFESTYLEPERSONALITY AND SELF - CONCEPT

CUSTOMER BEHAVIOR

PSYCHOLOGICAL FACTORS

MOTIVATIONPERCEPTIONLEARNINGBELIEFS AND ATTITUDES

POST - PURCHASE BEHAVIOUR

SATISFACTIONACTIONSUSE AND DISPOSAL

MARKET STRUCTURE

The market structure of Smart Broadband Inc. in the Philippines is OLIGOPOLY.

Decision of one firm is greatly influenced by the other firms.

Products are considered homogeneous or standardized. This market structure comes with innumerable external

hindrances that do not allow entrants easily.

REPORTERS:

GRACE

MONALISA RYAN

DIANE

JUDY

A - RI - GA - TO - U

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