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B R I D G E L I N E D I G I T A L . C O M

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C A S E S T UD I E S

ASimpleSolu>onforComplexeCommerceFacilita(ng B2B, B2C and Mul(market Sales

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CASESTUDY

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CHALLENGE

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Update site and integrate Supply Chain Logis(cs to accommodate U.S. and Canadian markets.

ProvideTotaleCommerceSolu>on

Ability to control website content and online marketplace of B2B and B2C product lines.

CentralizedManagement

Enable Direct-to-Consumer sales while suppor(ng B2B dealer network on one effec(ve online channel.

BalancingB2BandB2CSales

TriumphMotorcyclesLtdisthelargestBri7shmotorcyclemanufacturer.TheyneededtoupdatetheirwebsitetoreflectemergingeCommercetrends,support

SupplyChainLogis7csandaccommodateB2BandB2Csalesneeds.

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CASESTUDY

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BridgelineempowersTriumphMotorcyclesLtdtomanageeCommerce,dealershiprela>ons,generalcontentandmarke>ngautoma>onononepowerfulplaWorm.

SOLUTION

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Provide an effec(ve online channel to sa(sfy the needs of their dealership network with sales aLribu(on and independent incen(ves for online orders.

StrengthenDealershipRela>onsIntegra(ons with UPS Logis(cs, eBay and Amazon marketplace enable sales of motorcycles, parts, accessories, clothing and merchandise on one site. Customer journey is tracked from click to ship.

Direct-to-ConsumerProductLineManagementDeployed in the U.S. and Canada markets, this new site has unified B2B and B2C product line offerings and content on one site.

Mul>faceted&UnifiedeCommerceSolu>on

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CASESTUDY

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RESULTS

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Bridgelinehascreatedauser-friendlysolu7onthathelpsmakeTriumph’seCommercebusinesssuccessful.

Ma#hewSheahan–ChiefOpera0ngOfficer,Triumph

200+NORTHAMERICANDEALERSSERVICINGONLINEORDERS

ANDPARTS

45%INCREASEIN

MOBILETRAFFIC

23%INCREASEIN

ONLINEREVENUE

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Automation Flow Builder

Landing Pages

Lead Capture & Nurture

Segmentation & Targeting

Email Campaigns

Flexible Publishing

Enterprise Search

SEO Management

Publishing Workflows

Mobile Friendly

Faceted Catalog

Cart & Checkout

Shipping & Payments

Coupons & Promotions

Order & Inventory

Social Monitoring

Reputation Management

Drive Engagement

Schedule

Publish

Dashboards

Actionable Insights

Reporting

Optimization

Goal Tracking

UnifiedProductSuite

MARKETING CONTENT COMMERCE SOCIAL INSIGHTS

Manage your en(re digital experience without limita(ons.

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Be`er Faster Effec>ve

»  Go-to-Market Faster: Rapid, Pre-Built

Interfaces & Modules

»  Turn-Key Solu(on: CMS, Commerce,

Marke(ng Automa(on & Social

»  Nimble & Agile Professional Services:

Providing Velocity to Market

»  Financial Benefits: Increase Leads,

Drive Conversions & Drive Online

Revenue

»  Streamline Business Processes

Managing Sites & Reduce Costs

»  One Pla^orm - One Team

»  Customer Experience: Unified

Experience Across All Channels

»  Func(onality: Manage the

Complete Customer Journey

»  Scalability: Enterprise-Level

Features With Deep Integra(ons

Thebroadestcustomcloud-basedsolu>onavailabletoday.Achievevelocitytomarket!

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Empowering brand networks to unify, manage, scale and op(mize their local and na(onal web presence.

DistributedPublishing ClientsServed:•  Franchise Organiza(ons •  Distributor •  Associa(ons / Chapters •  Mul(-Loca(ons

BrandNetworkLicensing

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LookingforResults?

Our team is ready to work on your solu(on.

EXPLORETHEPOSSIBILITIES

B R I D G E L I N E D I G I T A L . C O M

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