a social enterprise in action
DESCRIPTION
Township is a unique social enterprise in the Conference and Events Industry. This session will detail more about the initiative and perhaps trigger some ideas for your own social enterprise or some interesting eco-friendly delegate bags for your conference and events.TRANSCRIPT
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TOWNSHIP PATTERNS
A SOCIAL ENTERPRISE IN ACTION: CASE STUDY
Christophe Labesse,CEO
EIBTM Sustainable Hub, 2012 1
TOWNSHIP PATTERNS A SOCIAL ENTERPRISE IN ACTION: CASE STUDY
Christophe Labesse,CEO
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EIBTM Sustainable Hub, 2012 2
Current Global Status
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Current Global Status
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Current Global Status
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o An organization that applies commercial strategies to maximize improvements in HUMAN and ENVIRONMENTAL well-being, rather than maximizing profits for external shareholders.
o A Social Enterprise incorporates a goal of service to the community.
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What is a social enterprise?
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CAPITALISTSOCIAL
ENTERPRISECHARITY
NGO
o Clear stated social objectives that benefit the community
o Value-led organisationso Established in reaction to a
social or economic problemso Use trading activities to
achieve goals and financial self-sufficiency
o Equal participation by the workforce and stakeholders rather than fulfilling shareholders demands
o Income matches expenditure as any surplus or profit made is re-invested into the company
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o ”Bank for the poor”. Grameen Bank (GB) has reversed conventional banking practice by removing the need for collateral and created a banking system based on mutual trust, accountability, participation and creativity.
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Grameen Bank
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o Trashy Bags is a social enterprise that recycles solid plastic waste into fashionable bags and gifts. The factory and showroom are located in Accra, Ghana.
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Trashy bags
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o Africa is the continent of the future…o Social Enterprise in Africa becoming an emerging concept in an
emerging economy.o Delivering value within developing economies but focused on people
and development, rather than profit
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Yet in Africa…
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o 25th largest country in the world by area and the 24th most populous country 51 million people.
o A multi-ethnic nation and has diverse cultures and eleven official languages.Largest economy in Africa
o Black African 79%, White 9.6%, Colored 8.9%, Indian/Asian 2.5% o Tourists visiting South Africa has grown to 11Million in 2010.o The percentage of the South African population with access to clean
drinking water has increased from 62% in 1994, to 93% in 2011. Access to electricity has increased from 34% in 1994, to 84% in 2011.
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South Africa
A.S.B.The townships
o Urban living areas that, from the late 19th century until the end of apartheid, were reserved for non-whites (Black Africans, Coloureds and Indians). Townships were built on the periphery of towns and cities.
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Township PatternsA Social Enterprise
Afrique du Sud, BidonvillesNon-Profit Org.TrainingDevelopmentLogistics
Townships-basedCooperativesManufacturing
Township Patterns ccMarketing company
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township® story board 1997-2012
1997-2003 2004-2008 2009-2012
Challenging the status-quo in township communities SECURITY – QUALITY - RELIABILITY
7 co-operatives53 women
1998
1997
2010
Textile Factory
o Employeeo Based in Industrial areas
meaning employees have to travel to work
o No empowermento No decision-makingo Very strict contract, working
hourso Low salary
The co-op model
Township Co-op model
o Co-operative membero Workshop located in
communitieso Co-operative serves as role
model in communityo Full responsibility for enterprise
management o Assets belong to co-opo Flexible model (working hours,
extra-time, …)o Income varies but often highero Personal development
opportunities
a Fair Trade-based model…
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Monitoring & Evaluation
Stage 1:Incubation
Stage 2:Learner
Stage 3:Leader
Stage 4:Sustainable
Scorecard Focus Area
- Quality- Production- Fair-trade
- Productivity - Group Dynamics- Leadership
- New Clients - Financial strength
Incentives -TM network-Registration
-Represent TP at Trade Shows-Access to Group schemes- Support for workshop set-up
- Priority for B2B orders- Financing upgrade projects
- Priority for fashion orders- Support for expansion
Training Opportunity
- Business Fundamentals- Technical skills- Quality Control
- Cross Training
- Leadership and management
-Entrepreneurial skill developments
TM Focus -Quality Metrics - Productivity Metrics
- Group Dynamics
- Enterprise Support
For each stage of development we identified a primary focus: quality, productivity, group dynamics, and enterprise. While each of these elements is important at any stage in co-operative development, the purpose is to ensure that the co-operative always has a specific goal for improvement and area on which to focus its efforts
Co-operatives metrics
EIBTM , Barcelona (2008, 2010, 2011, 2012)
IMEX, Frankfurt (2011)
ICCA since 2011
Township® in the MICE industry
township®transforming the international conference
industry through sustainability
Why choose a township® conference bag?
a sustainable business model eco-friendly materials proud WFTO member committed to disadvantaged
communities committed to sustainable meetings
trough GMIC recycling left-over bags back to
communities (SA schools) involved in Fair Trade advocacy supplying customers world-wide
Why choose a township® conference bag?
a sustainable business model eco-friendly materials proud WFTO member committed to disadvantaged
communities committed to sustainable meetings
trough GMIC recycling left-over bags back to
communities (SA schools) involved in Fair Trade advocacy supplying customers world-wide
Township Patterns a member of
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International Aids Society
o Long lasting relationshipso 5,000 x Conference Delegate Bags in 2009 (Cape Town)o Sponsorship to showcase township® at IAS Conference in
Washington, DCo Regular contribution to the funding of Township NPO
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So, why not a township® Fair -Trade delegate bag for your next conference?
Thank you very much
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Visit us at EIBTM Stand O165
townshipofficial
townshipSA