a special report on pharmaceutical administration and management
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A SPECIAL REPORT ON PHARMACEUTICAL
ADMINISTRATION AND MANAGEMENT
Alduheza, Shynne B.Bugais, Lislyn MegannCesar, Jan Harmony A.
Lo, Manuel Timothy Jude C.Reginio, Jese Jern
Interview a sales or marketing executive of a drug company and
determine their marketing activities
and its impact of R.A. 6675 in the marketing of branded products.
TERMINOLOGIES Sales executive: responsible for selling the
company's goods and services to customers Marketing executive: responsible for the overall
marketing program of a company’s products or services
Marketing: a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others
Marketing activities: any activities that a business or organization undertakes to build brand awareness
Branded products: patented products R.A. 6675: Generics Act of 1988
HEART OF THE INTERVIEW Date of Interview: Monday, June 16,
2014 Time of Interview: 4:00 p.m. Place of Interview: Pharmaplus Interviewee: Mrs. Ella Marie Buno RPh.
HISTORY strategically located at Unit C8 a/b
Questhomes Building Don Larrazabal Avenue, North Reclamation Area, Subangdaku, Mandaue City 6014
started on February transferred March 8, 2014 distributor of products from UniLab,
GSK, and Zuellig
PRODUCTS Generic products Branded products Medical supplies
MARKETING OF PRODUCTS
similar to a call center
MARKETING ACTIVITIES direct selling referrals newspaper articles leaflets search engine -Email: [email protected]:
http://www.pharmaplusmeds.com
OTHER SERVICES available for delivery walk-in customers hospitals
IMPACT OF R.A. 6675 IN MARKETING
In terms of prices, PharmaPlus follows what is really on the price list. But they make sure that their products are affordable.
Regardless whether it is generic or branded drug, they ask their clients of their preferred manufacturer when they purchase or order products.
HEART OF THE INTERVIEW Date of Interview: Monday, June 16,
2014 Time of Interview: 4:00 p.m. Place of Interview: AltoMed Interviewee: Mr. Teddy R. Cesar
HISTORY strategically located at Room 202 J.
Borromeo Building, F. Ramos St, Cebu City
20 years in the pharmaceutical industry
PRODUCTS antibiotics (p.o. and injectables) pain relievers vitamins (p.o., I.V. and injectables) cardiovascular drugs GI drugs anti-ulcer medications
DISTRIBUTION AND MARKETING OF PRODUCTS By hiring a Territory Managers (TM) and
deployed them in their respective territories to market and promote our products through regular, consistent visits and sampling of our products to the targeted MDs (with their corresponding specialization/practice) in Private and Government hospitals with the supervision of their District Managers (DM). The TMs will promote, deliver (at drugstores/hospital pharmacies) conduct inventories and collections.
COMPANY’S COVERAGE AND SERVICES
hospital and pharmacy-purchasing department-hospital chief/directors-hospital & pharmacy owners conducts-free clinics-medical missions-product presentations-launchings
HOW R.A. 6675 AFFECTS MARKETING OF BRANDED
PRODUCTS We support the government program of
generic law and MDRP. We make sure that our branded products will move thru our TM's regular and consistent promotion/follow ups to selected target MDs/clients who are using the same molecule with our branded products. We are building rapport and maintaining personalized service to them to beat competition. Our TMs are guided by the company's mission and vision.