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Transforming Business Collaboration - Innovative Video Solutions Make Real-Time Collaboration More Accessible and More Effective for Enterprises and End-Users Richard Jenner Senior Solutions Marketing Manager

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Transforming Business Collaboration - Innovative Video Solutions Make Real-Time Collaboration More Accessible and More Effective for Enterprises and End-Users

Richard JennerSenior Solutions Marketing Manager

The Customers We Serve

Small Medium

Business

Enterprise MidsizeEnterprise

SME

SolutionsUnified

Communications

Contact

Center

Data

Networking

Business Partners and Avaya Services

© 2010 Avaya Inc. All rights reserved..

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Avaya Video and Collaboration Solutions

Avaya Flare™ Experience

96X1 w/ Flare™ Experience

One-X Communicator 6.0

Avaya Desktop Video Device

Avaya Video Conferencing

Solutions

Avaya Video Professional &

Managed Services

Market Trends

Consumer Led- User Centric

Blur Between Consumer & Work

Environments

The Continued Evolutionof Devices

The Rise of Social Media Solutions in

Business

4© 2010 Avaya Inc. All rights reserved..

What Else Has Changed

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• We don’t talk anymore

• Synchronous or asynchronous

• Social networks are for kids

• The phone book is dead

• We have fallen off the call log

• Video is difficult, expensive

and for the boardroom only

• We Communicate and

• Mix of synchronous and

asynchronous at the same time

• The rapid rise of the social

network in the enterprise

• People-centric contacts

• contact history

• HD Video to the desktop and

even the living room

Collaborate

Contextual

© 2010 Avaya Inc. All rights reserved..

6

Contextual Collaboration means

Knowledge about the other person/people present (and being able to change context mid conversation)

Knowledge about the documents we have worked on

Knowledge about the websites we have visited

Knowledge of the social media interactions we have had

Meeting, E-mail & calendar history

Using the right medium at the right time (and being able to change medium mid conversation)…

Collaboration does not necessarily mean multi-party. Collaboration could be two people

© 2010 Avaya Inc. All rights reserved..

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Define Today’s Collaborative Workplace

Less costMore cost

Have a greater expectation of technology

Have strong preferences

Understand the concept of apps

Slow to make decisions

Low productivity

Poor or NO RoI

Low Revenue per head

Large IT budget

We are here

People centric

Device centric

Multiple stand alone devices

No user choice

Inconsistent and confusing UI

Decisions made faster

Higher productivity

Demonstrable RoI

Higher Revenue per head

Predictable IT budget

© 2010 Avaya Inc. All rights reserved..

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So, To Truly Collaborate, People Need Something Better than…..

The PC because...

– Trying to be all things to all men (not fit for purpose)

– Confusing UI (when running multiple apps)

– Poor linkage other collaboration devices

The phone because...

– Single use device

– Poor linkage with other collaboration devices

– Limited directory services

The video device because...

– Single use device

– Poor linkage with other collaboration devices

– Difficult and expensive to use

What is today’s user experience?

Many devices (often for one conversation)

Different UIs

Interruptions (IM can be a time waster!)

Disjointed threads

Multiple contact lists

Difficult to retrieve history

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Customer Challenges

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End User

Line of Business

IT

Communicate effectively with MY

device of choice

Communications that are built for me and

are available anywhere

Don’t repeat history -have it at your

fingertips

Resolve problems faster

Increase my team’s

productivity

Get closer to my customers Faster time to

market

Rapid deployment of new features and applications to meet business needs

Lower risk upgrades, implementations, and

integrations

Lower ongoing operating expenses and improved TCO

© 2010 Avaya Inc. All rights reserved..

Network and device independent to flexibly

connect users, applications and systems

enterprise-wide

A Fundamental Change in Communications was Needed

Traditional PBX

Users tied to

network and location

Today’s Business

PBX

Applications / Feature Servers

© 2010 Avaya Inc. All rights reserved..

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Distributed Applications Everywhere

Past Avaya’s Future

Vision

Present

Access

Connection Mgmt

Application

Connection Mgmt

Application

Access

Access

Connection Mgmt

App

Fixed

IP H.323SIP

SIP

What Has Driven This Change

Video

© 2010 Avaya Inc. All rights reserved..

Delivering A UC Experience - That’s Truly Inclusive Of Video

Removing the barriers to adoption

– make it:

Easier for the user

Easier for IT

Less Expensive

Drivers for Convergence of Video into UC Networks (1)

People operate video endpoints as they do other

endpoints – dialing plan, directory, routing

Video inherits QoS, CAC, bandwidth mgmt, degrade or

upgrade audio <-> video

Single management system

Ability to blend multiple communications modes into

business apps, e.g. web 2.0

© 2010 Avaya Inc. All rights reserved.. 13

(1) The Compelling Case for Video Telephony in Unified

Communications, Wainhouse May 2010

Enterprise Video

Focus on Video for

the Enterprise Office

Seamless Multi-Media

Experience

Inter-Enterprise

and Multi-Vendor

Low Upfront Cost,

Low Bandwidth,

No/Minimal Network

Upgrades

Easy to Initiate,

Easy to Operate

Office/SmallEnterprise Worker Executive Small/Med Conf Room Med/Large Conf Room

14© 2010 Avaya Inc. All rights reserved..

Avaya People-Centric Vision

© Avaya Inc. 2010. All rights reserved. 15

From media and task centric …… to people centric

Changing the way we work by transforming the user experience;

delivering the right tools and context to each user

Introducing…the Avaya Flare™ Experience

it is…..

“Collaboration at

your fingertips”

Bringing the Power

of Avaya Aura

to you.

© 2010 Avaya Inc. All rights reserved..

How will Avaya deliver this new experience?

© 2010 Avaya Inc. All rights reserved..

Key elements of the Experience

Next Generation Workspace1:1 Contextual Experience

© 2009 Avaya Inc. All rights reserved. 19

Next Generation Workspace1:Many Contextual Experience

© 2009 Avaya Inc. All rights reserved. 20

Avaya Desktop Video DeviceGeneral Purpose vs. Fit for Purpose

VS.VS.

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Desktop Video Device

PortableDocked

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Customer Scenarios for the Flare™ Experience

Executive Desktop “Seamless Collaboration”• Making non-assisted video, voice and text conferencing practical• Increase corporate decision-making speed and effectiveness

Financial/Retail Services “Exceptional Customer Service”• High-value customer branch/remote/kiosk interactions with experts• Video-empower experts and brokers, and enrich customer experiences

Healthcare “Exceptional Patient Care”• Treatment and surgery review and advice discussions between specialists• Improve speed and patient outcomes and simplify information sharing

Legal• Diverse legal teams video sharing, moving between sessions and side-bars• Lower costs and increase effectiveness with continuously flowing sessions

96x1 Series of SIP Phones

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Conference ParticipantsTalking on MuteLaunching Sidebar IM

96x1 IP Phone delivers key elements of Flare™ Experience

BrowserConferencing

Flare™

End-to-End Video Conferencing

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Complete

Video

Solution

• End-to-end low cost HD video, Low bandwidth

• Avaya Aura™ for registration, administration, management

• Content sharing

• Integration with other enterprise users & video systems

Enterprise Worker Small Workgroup Medium-Large Conf Room

Avaya Video

Anne L Coulombe, Global Video Solutions

April, 2010

Avaya Video

Anne L Coulombe, Global Video Solutions

April, 2010

Integration with H.323 systems

Avaya one-X®

Communicator

© 2010 Avaya Inc. All rights reserved. 26

Video:

High-definition video conferencing

SIP based

Windows 7 and 64-bit support

Enhancements to implementation,

management & serviceability

Native Instant Messaging

Avaya Aura Session Manager support

Call Features: Video start/stop,

mute/un-mute, hold, transfer,

forward

Microsoft OCS and IBM/Lotus

Sametime video via click-to-call

Ad-hoc multipoint video and

audio conferencing

Avaya one-X® Communicator 6.0

Multi-vendor Solutions are Key:Enabled by Avaya Aura™ Architecture

© 2010 Avaya Inc. All rights reserved. 27

Key Takeaways

• Avaya AuraTM is control point for delivering communications –video and voice -- across enterprises

• Avaya offers support for multivendor environments-interoperability & managed services

• Investment protection + innovation

Avaya Video Solutions

March-2010 Video Announcements

© 2010 Avaya Inc. All rights reserved. 28

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Case Study

Efficiencies for a Global Consulting Firm

Challenge

• Huge global travel and mobile

phone expenses

• They cannot tell clients to reduce

carbon footprint without doing it

themselves

Solution

• Comprehensive Avaya UC and Contact Center solution

• In-house Avaya Aura audio, web conferencing and group video

• Avaya one-X® Mobile reducing international costs

• Click-to-communicate from IBM Lotus Sametime

Results

• Travel cost reduction

over $10 million per year

• International mobile calling

cost reduction over $500k per month

• Consistent business user experience

everywhere

• Improved work/life balance for

consultants

• Faster response to clients using

better information acquired from

internal collaboration

© 2010 Avaya Inc. All rights reserved.

Different Work Roles, Different Needs

Customers

Partners

Suppliers

Avaya one-X®

Avaya one-X®

CommunicatorAvaya Video

Conferencing Solution

Avaya Managed Video Services

Avaya Professional Services

PowerCommunicator

VisualCommunicator

DesktopCommunicator

MobileCommunicator

Avaya web.alive™

30© Avaya Inc. 2010. All rights reserved.

Avaya User Experience

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Avaya one-X® Communicator Avaya one-X® Mobile Avaya one-X® Portal Partner IntegrationsIBM, Microsoft, Adobe

Plus: Avaya one-X® Speech, Avaya one-X® Deskphone, Avaya one-X® Attendant

Avaya one-X® Agent Avaya Desktop Video Device

Centrally Managed

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Integrated back end

infrastructure

Low bandwidth, low

cost, HD video

Why Avaya Video Conferencing Solutions?

Easy to Use

Cost Effective

Highly differentiated

Avaya Flare™ Experience

ConsumerEnterprise

Contextual

Collaboration

Contextual

Collaboration

SMS

SIP-Based

Infrastructure

SMS

ACE Sequenced Applications

© Avaya Inc. 2010. All rights reserved. 33

Thank you

Avaya Flare™ Experience Click Here

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Integrated back end

infrastructure

Low bandwidth, low

cost, HD video

Highly differentiated

Avaya Flare™ Experience

Why Avaya Video Conferencing Solutions?

Easy to Use

Cost Effective

Centrally Managed