a step by step guide to developing your small organisation digital communications and social media...
DESCRIPTION
Rob Dyson, PR Manager, Whizz-KidzExplore and understands the components of a successful digital communications and social media campaign for the small organisationLearn about the free digital platforms and services available to use for your campaignDiscover networks of support, funding and how to enlist pro-bono support from digital agencies and businessLearn from collaborations between small third sector organisations pooling resources for social media campaigns in communications, lobbying and fundraisingTRANSCRIPT
A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget
Modern day Tupperware party?
Create your viral loop
By telling your stories - everywhere
Grow your ‘Tupperware champions’
Smash your broadcast channel
‘cos it’s about relationships
Influence the influencers
Everybody’s talking at me
So talk back
Nurturing a Facebook community
opening a space for peer to peer advice & debate
Marry offline comms with online networks
Reference pop culture…
…to create an appetite for your own work…
Spread conversations across networks -
Your campaign toolkit
Free portable podcasting
campaigning from the field
Detail
Share & embed
Relevant
pic
Locate
Title & tags
: host campaign materials, posters, user-work, press coverage: anything
Sharing stories directly on Flickr
Fin’s mum:
“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…
“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
• Annotate objects within pictures
• Add url links
• Tag people & add playful tags
: be innovative
Building narrative into tweets
Polling opinion of our followers…
“to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation
234 views on Flickr - within 3 days - spread via Twitter
: give voice to users & supporters
Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners
Samepoint & Twitter search
Top tip – contacts in these free places
• Journalisted.com
• mediauk.com
• Rapportive (for Gmail)
You don’t own your brand
Myriad of groups, pages, & fundraisers out there
Pixel Project: devolving effort for global & local impact
In Summary
• Be real – be trustworthy and conversational
• Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads.
• Staff and users are storytellers too – how can
you use conversation to ‘market’ – and fundraise?
Photo credits 1
Tupperware boxhttp://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/
Tupperware partyhttp://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/
Broadcast is deadhttp://www.flickr.com/photos/lordbigfire/1351793772/
Relationships http://www.danielbattams.com/
Photo credits 2Toolkithttp://www.flickr.com/photos/50126996@N05/4603636683/
IPhone michttp://www.flickr.com/photos/ourmaninside/3365531076/
Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/
Plural Tupperware boxeshttp://exhibitions.cooperhewitt.org/Design-USA/designer/38
Best Stories belong to youLastminute.com Metro newspaper advert
Thanks for listening. Let’s talk
robdysonpr.comtwitter.com/robmdyson
@whizzkidz