“Fun games like this

is why I love Nokia.

What other company

sends clear, locked

boxes with brand new

cell phones?”

http://michaelsherlock.com/

A story…

People in social media love unboxing cool products…People in social media love unboxing cool products…

So we decided to totally disrupt what they love….

What would you do if you were sent an impossible unboxing of a hot new device?

What would you do if you were sent an impossible unboxing of a hot new device?

This?This?

Or this?Or this?

This was pissing people off all over the world

(in a good way…)

‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve

had’’had’’

‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve

had’’had’’Tech65, Singapore, AsiaTech65, Singapore, Asia

Everybody spoke about it...

…on blogs

25 posts read 45,000+ times

…On YouTube

24 videos seen 23,000+ times

…On Twitter

3,100+ tweets

… and, of course, offline

(the ripple reached many)

… and, of course, offline

(the ripple reached many)

http://www.flickr.com/photos/38159369@N00/446064720/

“When all is said and

done, the e72 is the

best Nokia device that

I have ever used...”

http://carltone65.wordpress.com/2010/01/03/

nokia-e72-review-business-meets-media/

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