a storyfirst approach to human-centered design
DESCRIPTION
Although I've included little bits and hints to this topic in more casual presentations I've given in the recent past, this SlideShare Deck captures the recent lecture I gave as part of Massachusetts College of Art and Designs 2014 Thursday Evening Lecture Series through their Continuing and Professional Education Department. The talk ran a little under an hour long and covered approaches to leveraging looser, human-feeling storytelling methods to help inform, design, develop and iteratively optimize experience design for: garnering better personal awareness and contextual understanding in the world; professional, collaborative practices with corporate UX design and development teams { in ways that closely align and play well with current, industry-standard Agile and Lean UX methodologies }; philosophical 'life-design' guidance for yourself and others; thinking about ways to designEmpower 'Design for Good' for The Bigger Picture when thinking about ways to actively and consciously design and promote positive change for humanity and the world. This was the official premiere lecture for 'A storyFirst Approach to Human-Centered Design' — not exactly a 'beta,' but also the first of many iterative talks focused on the themes of design, awareness and creating positive change by actively living with a certain design philosophy and perspective in heart and mind.TRANSCRIPT
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astoryąrstAPPROACHtohuman-centered
DESIGN.
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don’t call it a beta
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don’t worry
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you’re inthe right place
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storyąrst.L I F E D E S I GN PH I L O SO PH Y
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astoryąrstAPPROACHtohuman-centered
DESIGN.
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storywhy ?
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DESIGNempower.
ethic-actionable accountabilityand people-centric designwork
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storymy
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lou susiD E S I G N
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design
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or be designed
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dynamic media institute
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Bureau
investigationof
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the laughterLifehe who laughs last laughs for eternity
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embed myself
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study the culture
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understand the full context of life
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find areasof unintended
usage to exploit
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make fun
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say wuh?
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i know
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i’m all overthe place, right?
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don’t worry
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you’re still inthe right place
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next up ...
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storybacka little bit a
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Mommy,where did
come from?storyąrst
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interactionD E S I GN
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its almost inevitable
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first assignment
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boring
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no context
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give it some life
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tell me a story
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bring storiesto the room
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ux wtf?
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the future is a story
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absurdity
an evening of
DESIGNinteraction
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tactile
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collaborative
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real
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social
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fun
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design
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interactionD E S I GN
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storyworkhere’s the
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or
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how to leverage a
storyąrstAPPROACH
for yourprofessional
DESIGNlife.
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a quick case study
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please note
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this work is private and confidential
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developpersonasas you go
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human stories
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not as technical as AGILE dev stories
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ordinary, everydaylanguage
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iterate on everything
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not just the design
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not just the code
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common current standard practices
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astoryąrstAPPROACH
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the bigger picture
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honest story
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about today
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be critical
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be brutal
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capture your current story
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the story about who you are today
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what do you want your story to be?
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big blue sky
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be ridiculous
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never say ‘no’
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‘we can’t’ isNOT an option
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that shit’s boring
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pretend your budget is limitless
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pretend thatyou have
all the timein the world
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pretend you have all the resources you need to do amazing work
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dream big
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now dream bigger
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be big and bold
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what would beyour ultimate story?
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the story you’d like to tell the world
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the story you’d like to leave behind
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what story do you want others to tell?
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do it
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get nuts
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own it
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aim right foryour dream story
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higher than she’s aiming, right?
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keep iteratively designing + developing the story as
you progress
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test with your target audience
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test with your stakeholders
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test with your anyone + everyone
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listen
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bring the feedback into your process
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feed your stories
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storyBIGGERwhat’s the
gonna be?
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we live our stories
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what’s our story?
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storyourit’s
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we gotta own it
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THANKYOU
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stay in [email protected] | @loususi @storyfirst |+ storyfirst.com + loususi.com
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storyąrst.L I F E D E S I GN PH I L O SO PH Y
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storyąrst.L I F E D E S I GN PH I L O SO PH Y
if you enjoyed
you’ll love ...
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storyąrst.L I F E D E S I GN PH I L O SO PH Y
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thank you